Communication tactical plan
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This document outlines a tactical communication plan for a program. It details three planned communications - an introduction to the program, an invitation to participate, and ongoing "buzz" communication. For each communication, it identifies the audience and purpose, and provides examples of suggested delivery methods and considerations for addressing potential barriers. The overarching goal is to develop awareness of the program, engage participants, and drive traffic to the program site.
Communication tactical plan
- 1. Communication - Tactical Plan p 1 of 1 Program: Communication 1: Introduction to program Audience: Users and their managers Purpose: Examples: Develop awareness Alert recipients that they will be asked to participate Explain process Stakeholders: WIIFM Key Messages: Delivery timing: Suggested methods & Examples: channels: Email (define scope / list) Intranet site(s) Meetings Media channels Potential barriers and tactics to address them: Other considerations: Communication 2: Invitation to participate Audience: Invitees Purpose: Stakeholders: WIIFM Key Messages: Delivery timing: Suggested methods & channels: Potential barriers and tactics to address them: Other considerations: Communication 3: Buzz communication Audience: Site participants Purpose: Drive engagement and traffic to the site Stakeholders: Users and site owners WIIFM Key Messages: Delivery timing: Suggested methods & channels: Potential barriers and tactics to address them: Other considerations: