Communications model

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This document outlines a communication model with 5 phases - opening, defining the issue, exploring alternatives, developing preferred solutions, and closing. Each phase involves different communication roles such as giving information, seeking information, sharing proposals, and building support to reach a preferred solution.

Communication Model

Testing Understanding

Opening Defining Exploring Developing
the Issue Alternatives Preferred Closing
Solutions

Giving Seeking Seeking Building Summarizing
Information Information Proposals

Sharing Supporting

Jeff had 8 marketing project ideas to choose from but did not have time to pursue all of them. The document summarizes an analysis to help Jeff select the best option. It involved identifying objectives, evaluating each option against the objectives, and systematically comparing the options. This allowed one option to emerge as best meeting Jeff's criteria for achieving his goals with the available resources.

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