際際滷

際際滷Share a Scribd company logo

Community

Sophie Adams
Sophie Adams

This document discusses different types of communities and why companies engage with communities. It defines communities as groups of people who share common interests, beliefs or goals. Companies set up communities to get customer feedback, encourage collaboration, develop advocates and build brand loyalty. The role of a community manager is discussed, including facilitating participation, monitoring content, evangelism and helping the community evolve. Guiding principles for communities include being excellent to each other, letting the community own itself, and having fun.

1 of 20
Community
Agenda Defining community Why bother? Community manager jobs Guiding principles
In human communities, intent, belief, resources, preferences, needs, risks, and a number of other conditions may be present and common, affecting the identity of the participants and their degree of cohesiveness.
In person communities
Social media and social networking
Corporate or customer communities
Virtual communities
Why companies engage with and set up communities People: gives people a place to engage with your company Product Innovation: get product feedback Collaboration: work together to solve issues or come up with new ideas Advocacy: help you grow advocates for your products from outside the company Brand Loyalty: engagement can drive a tremendous amount of loyalty for your products
A selection of motivations for participation Social/Fun/Passion/Status Learning/Skills/Work/Financial
Why do people participate in communities? Motivation is complex (multiple influences) If people aren't motivated, they won't participate Promotion must take motivation into account
The role of the community manager Ongoing facilitation Monitoring and enabling participation Content creation & management Evangelism Community Evolution
Some community manager skillsPatienceNetworkingCommunicationFacilitationTechnical SkillsMarketingSelf-motivationDrive and resilienceOrganization
SOme Guiding Principles and Best Practices
Be excellent to each other
The community owns itself
BE HUMAN
Have fun
SO...
(No header) Mirror the communitys motivations and passions in your own behaviour Engage with your community on a human level every day Nurture participation Think ahead, measure your past efforts Have fun!
Community

More Related Content

Community

  • 2. Agenda Defining community Why bother? Community manager jobs Guiding principles
  • 3. In human communities, intent, belief, resources, preferences, needs, risks, and a number of other conditions may be present and common, affecting the identity of the participants and their degree of cohesiveness.
  • 5. Social media and social networking
  • 8. Why companies engage with and set up communities People: gives people a place to engage with your company Product Innovation: get product feedback Collaboration: work together to solve issues or come up with new ideas Advocacy: help you grow advocates for your products from outside the company Brand Loyalty: engagement can drive a tremendous amount of loyalty for your products
  • 9. A selection of motivations for participation Social/Fun/Passion/Status Learning/Skills/Work/Financial
  • 10. Why do people participate in communities? Motivation is complex (multiple influences) If people aren't motivated, they won't participate Promotion must take motivation into account
  • 11. The role of the community manager Ongoing facilitation Monitoring and enabling participation Content creation & management Evangelism Community Evolution
  • 12. Some community manager skillsPatienceNetworkingCommunicationFacilitationTechnical SkillsMarketingSelf-motivationDrive and resilienceOrganization
  • 13. SOme Guiding Principles and Best Practices
  • 14. Be excellent to each other
  • 18. SO...
  • 19. (No header) Mirror the communitys motivations and passions in your own behaviour Engage with your community on a human level every day Nurture participation Think ahead, measure your past efforts Have fun!