Community Engagement-Ken Schmaltz revision 01
- 1. Long-Term Community Engagement through Employee-Driven Community Relations Ken Schmaltz Corporate Marketing Manager The Stream-Flo Group of Companies
- 2. Our future depends on public opinion Hydraulic fracturing bans Opposition to pipelines Opposition to LNG facilities Climate change blame The energy industry has never faced so many questions about what its future will look like. Daniel Yergin, Chairman, IHS Why Community Engagement?
- 3. 2016 Edelman Trust Barometer Energy ranks 2nd from the bottom in public trust at 52% Down from 55% in 2013 Technology highest at 72% Energy CEOs are trusted least among CEOs in all industries Without increased trust, public opinion will remain neutral at best, hostile at worst Are we trusted?
- 4. Lack of authenticity on our part Corporate-driven community engagement Business-oriented vs values-oriented engagement A general lack of trust on the communitys part 36% of Canadian & U.S. employees dont trust their employers Search engines trusted more (63%) than traditional media (58%) Oil trusted by 43% Natural gas trusted by 59% Why the lack of trust in the industry?
- 5. Employees are our best spokespeople Employees are trusted as spokespeople by 53% CEOs are trusted by 37% We trust each other A person like myself is trusted by 56% Only academic experts (65%) and technical experts (63%) are higher Who do people trust?
- 6. Support the organizations that employees support Turns employees and their families into advocates Companies are seen as members of the community Communities receive the types of support they need and value Local residents and customers talk about it Employee-Driven Community Engagement
- 7. 1. Grassroots is more effective than top-down 2. The people in communities know what they need and value better than we do 3. The values of the company, employees and communities have to be aligned for it to work Principles
- 8. Fall of 2015: Food banks in oil & gas communities were in crisis Employees already supported food banks Volunteer, donate food, organize annual company food bank drives, etc. Many had neighbors who were affected Instead of door prizes at Christmas parties, money was donated to 12 Canadian & 8 U.S. food banks Example: Local Food Banks
- 9. Employees delivered checks to food banks Deep employee engagement Demonstrated commitment to the community Local news coverage Recognition by customers Ongoing employee involvement with food banks and long-term community engagement Example: Local Food Banks
- 10. Two employees in Edmonton began raising funds for the Stollery Childrens Hospital Other employees joined in Month-long campaign Company supported efforts with 3-for-1 matching funds Locations in Alberta, B.C. and Saskatchewan joined in Example: Regional Childrens Hospital
- 11. Unprecedented level of collaboration across departments, locations & companies Deep employee engagement Increased employee trust in company Employees became advocates Customer recognition in communities served by the Stollery $64,682.50 + $194,047.50 (Company) = $258,730 Example: Regional Childrens Hospital
- 12. Increasing engagement and trust of communities begins with increasing engagement and trust of employees: Align community engagement with employee values Engage communities by supporting employee- driven involvement in them Turn employees into advocates and trust them to carry our message The Takeaway