This document discusses ad targeting and how it relates to revenue. It introduces the speaker, Andrew, and his experience in advertising. The main points are that targeting can increase revenue, there is a question of whether targeting actually works, and that social networks may not be as effective for targeting. The document suggests that different types of content and audience targeting like geography, industry, demographics, time of day, and behavior can impact revenue.
2. Todays talk
1. Targeting = $
2. Does it work?
3. Social networks suck.
(the publisher-centric view)
3. Hi. Im Andrew.
My life in advertising:
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QuickTime? and a
TIFF (Uncompressed) decompressor
are needed to see this picture.