Company identity
- 1. Company Identity Company Identity is the overall image of a corporation or film company. It's what makes it identifiable and unique for viewers, investors, customers or employees. It is built and maintained by way of branding and the use of trademarks. The company identity allows answers to questions such as 'Who are we', 'Where are we going' and 'What kind of products do we typically produce?' We often become familiar with certain Company Identities and associate different types/genres/styles of films with them. For many the 'Warner Bro's' logo is very familiar, even comforting, it will have produced films that we've watched throughout our entire lives and we always know what to expect.
- 2. What is a Film Distribution Company? The company responsible for the marketing of a film. They often own rights to the film for only a limited amount of time, a company that had the rights to a film 10 years ago may no longer own it now. Film distribution is a competitive industry and companies seem to appear and vanish over night. In our opening sequences we called our Film distribution Company ‘Silver Dove Productions’
- 3. What is a Film Production Company? A film production company helps with the overall production of a film. This means it assists in budgeting, scheduling, scripting, casting and many other aspects. It accompanies the film throughout it’s entire production. The production company takes responsibility for finding the talent involved, from directors, to actors, to screenplay writers and camera operators, and it is also responsible for the injuries of any members of the crew, damage to property and legal matters. We chose to call our production company ‘Monster Pictures’ because it reflected and identified with our chosen genre.