clipticker is a digital shopping platform founded in 2011 by Thorsten Wellmann that links advertisements and entertainment by featuring entertaining advertising spots combined with product information and shopping. Daily updates ensure consumers see the most up-to-date spots and products. Each spot is tailored to the target market, showing German users spots relevant to Germany and American users spots for the American market. The beta version is currently available for Germany and the US, allowing companies to advertise for free.