Competitive Intelligence by Andy Beal | PubCon 2009
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I tend to put the bare details on my actual slides, but you can also see a complete write-up here: http://gri.ms/BDJB and here: http://gri.ms/BDJC
Competitive Intelligence by Andy Beal | PubCon 2009
- 1. ANDY BEAL PUBCON Competitive Intelligence
- 2. Our Spy 錫10+ years in the field 錫Hand-to-hand reputation management skills 錫Inventor of Trackur.com 錫Co-conspirator of Radically Transparent 錫Cover: Editor of Marketing Pilgrim
- 3. News What: Company name, CEO, Products, Locations, Why: New products New features Media placements Sympathetic bloggers
- 4. Rants What: Sucks, defective, crap, poor, dirty, expensive... Why: Poach their clients Promote your alternative Improve your products
- 5. mpl oyees E What: Their blogs, social profiles, photos, videos... Why: Loose lips sink...brands Egos ergo bragging Damaging evidence Potential hires
- 6. J obs What: Their job listings Why: Products in development New locations Lost employees
- 7. Go ogle How: Google.com/alerts Email or RSS As-it-happens! Google Sidewiki Local listings
- 9. Tw eets How: Follow employees Follow company profile Search.Twitter.com Private Twitter Lists
- 11. book Face How: Read their Fan page! Who are their fans? Search Posts by Everyone
- 13. URLs How: DomainTools.com /Registrant-Alert/ /Mark-Alert/
- 14. Oo dle How: Oodle.com/job/ Company name Location Skills/position
- 16. d ance Adv s Tool How: SocialMention.com 蔵 Trackur.com $ Radian6.com $$$ VisibleTechnologies.com $$$$