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Competitve analysis dunkin donuts

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Farhan Bajwa
Farhan Bajwa

Competitive analysis of dunkin Donuts, Its brief history, Way of working, main competitors and uniqueness. How Dunkin Donuts competing its rivals.

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USING PORTERS FIVE FORCES MODEL TO ANALYZE THE COMPETITIVENESS OF THE COFFEE INDUSTRY FOR DUNKIN DONUTS NAME: MONA ALQAHTANI INSTRUCTOR: DR. DESSA DAVID
OUTLINE INTRODUCTION TO DUNKIN DONUTS INDUSTRY OVERVIEW AND PERFORMANCE INFLUENCING FACTORS KEY PLAYERS PORTERS COMPETITIVE ANALYSIS ANALYSIS SUMMARY PRESENTATION ANALYSIS RECOMMENDATIONS REFERENCES
INTRODUCTION TO DUNKIN DONUTS Established in 1946 William Rosenberg started catering services with name of Industrial Luncheon Services Started business of Coffee and snacks Change name to Open kettle and started coffee and snacks business Leading baked goods and coffee chain Today more than 10,000 stores with name of Dunkin Donuts all over the world Competitor of Starbucks Acquired its primary competitor Mr. Donut in 1990
INDUSTRY OVERVIEW Dunkin Donuts beats the analysts earning and revenue estimates Starbucks beat the earnings estimates in 1Q14 by two cents (2.7%) Core market of Coffee industry is penetrated in well way It has roughly 9,000 people per store Some areas in U.S.A needs franchises More than 31 Billion U.S Dollars revenue forecasted in U.S.A This industry has growth opportunities in non-traditional market places Like train stations, casinos and universities
INDUSTRY PERFORMANCE
INFLUENCING FACTORS Increased cost Increases in cost of high quality Arabica coffee beans Weather Variations of weather in coffee producing countries like Vietnam and India Economic and social conditions Socio economic conditions of countries Currency fluctuations The sudden increase or decrease between rates of currencies Trade regulations Every country has its own trade regulations which influence the growth of market
KEY PLAYERS
REVENUE COMPARISONS Company name Starbucks Dunkin Donuts Costa Coffee MacDonald's Revenue in 2014 $9272 Million $748.7 Million $2.2Billion $1.09 Billion
PORTERS FIVE FORCES MODEL
WHY PORTERS MODEL Looks at five specific forces to estimate business profitability Provide framework for understanding and influence of competition Help to understand where power lies in business Help to make strategy
BARGAINING POWER OF BUYERS Relatively low level of threat from buyers Large number of customers in coffee industry with small purchases Low switching costs Not a significant cost for buyers to switch from one shop to other Buyers got more power Buyers can switch of make coffee at home which gives them more power
OPPORTUNITIES Focus on quality of coffee and snacks Less delivery time Use of creativity Less costs
BARGAINING POWER OF SUPPLIERS Very low threat related to bargaining power of suppliers Inputs for industry are standard Easy to switch between suppliers Raw material for coffee industry is not much differentiated
OPPORTUNITIES Continued collaboration with suppliers Sigh loyal contracts Focus on quality of product
THREAT FROM NEW ENTRANTS Relatively low threat According to chart in U.S threat of new entrants in coffee business is low Reasons for low threat Existing firms has advantage in terms of cost and quality Well established industry They understand how to cut cost Existing companies have large market share
OPPORTUNITIES Acquire smaller competitor Focus on customer satisfaction Creativity to attract customers to coffee shop
THREAT FROM SUBSTITUTES Very high threat of substitutes Has very high threat from substitutes in U.S Many substitutes according to coffee buyers Tea, chocolate and energy drinks Coffee can be brew People can brew coffee which is same as shop bought coffee
OPPORTUNITIES Excellence in terms of service Customer satisfaction First movers Ready to adopt new flavors and tastes Best prices
RIVALRY AMONG EXISTING PLAYERS High rivalry Chart shows how high the rivalry is among competitors Reason for high rivalry Slow pace of industry growth Mature market Switching is easy for customers Products are not very complex Industry does not have over capacity
OPPORTUNITIES Leader of industry Make first move and create trends in coffee business like Starbucks Best customers relations Customer satisfaction Customer loyalty programs Develop cost advantage
ANALYSIS SUMMARY Threat Category Opportunity Recommendation Bargaining power of buyers Low Improved quality and strong relations Product and service excellence Bargaining power of suppliers Low Low diversity and contracts with suppliers Supplier diversity Threat of new entrants Low Acquisition of new entrants and creativity Excellence in customer relation Threat from substitutes High Increase quality and use advertisement Use differentiation strategy Rivalry among existing players High Improve customer service and cost Decrease cost to compete with players
PRESENTATION ANALYSIS Coffee industry is very competitive Rivalry among existing players need to control Coffee industry is now mature Have big names with huge market shares like Starbucks and Dunkin donuts Need to create customer satisfaction Creativity can attract more customers Quality of service needed
REFERENCES HTTP://SITES.CDNIS.EDU.HK/STUDENTS/022210/2014/08/26/INTRODUCTION-TO-DUNKIN- DONUTS/ HTTP://MARKETREALIST.COM/2014/02/COFFEE-INDUSTRY-BRIEF-OVERVIEW/ HTTP://WWW.STATISTA.COM/TOPICS/1670/COFFEEHOUSE-CHAIN-MARKET/ HTTP://WWW.WIKINVEST.COM/STOCK/COFFEE_HOLDING_(JVA)/RISK_FACTORS_RELATED_COFF EE_INDUSTRY HTTP://SPIDERBOOK.COM/STARBUCKS-COMPETITORS.HTML HTTP://WWW.ABOUTMCDONALDS.COM/CONTENT/DAM/ABOUTMCDONALDS/INVESTORS/MC DONALD'S%202014%20ANNUAL%20REPORT.PDF HTTP://INVESTOR.DUNKINBRANDS.COM/RELEASEDETAIL.CFM?RELEASEID=894871 HTTPS://WWW.MINDTOOLS.COM/PAGES/ARTICLE/NEWTMC_08.HTM
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Competitve analysis dunkin donuts

  • 1. USING PORTERS FIVE FORCES MODEL TO ANALYZE THE COMPETITIVENESS OF THE COFFEE INDUSTRY FOR DUNKIN DONUTS NAME: MONA ALQAHTANI INSTRUCTOR: DR. DESSA DAVID
  • 2. OUTLINE INTRODUCTION TO DUNKIN DONUTS INDUSTRY OVERVIEW AND PERFORMANCE INFLUENCING FACTORS KEY PLAYERS PORTERS COMPETITIVE ANALYSIS ANALYSIS SUMMARY PRESENTATION ANALYSIS RECOMMENDATIONS REFERENCES
  • 3. INTRODUCTION TO DUNKIN DONUTS Established in 1946 William Rosenberg started catering services with name of Industrial Luncheon Services Started business of Coffee and snacks Change name to Open kettle and started coffee and snacks business Leading baked goods and coffee chain Today more than 10,000 stores with name of Dunkin Donuts all over the world Competitor of Starbucks Acquired its primary competitor Mr. Donut in 1990
  • 4. INDUSTRY OVERVIEW Dunkin Donuts beats the analysts earning and revenue estimates Starbucks beat the earnings estimates in 1Q14 by two cents (2.7%) Core market of Coffee industry is penetrated in well way It has roughly 9,000 people per store Some areas in U.S.A needs franchises More than 31 Billion U.S Dollars revenue forecasted in U.S.A This industry has growth opportunities in non-traditional market places Like train stations, casinos and universities
  • 6. INFLUENCING FACTORS Increased cost Increases in cost of high quality Arabica coffee beans Weather Variations of weather in coffee producing countries like Vietnam and India Economic and social conditions Socio economic conditions of countries Currency fluctuations The sudden increase or decrease between rates of currencies Trade regulations Every country has its own trade regulations which influence the growth of market
  • 8. REVENUE COMPARISONS Company name Starbucks Dunkin Donuts Costa Coffee MacDonald's Revenue in 2014 $9272 Million $748.7 Million $2.2Billion $1.09 Billion
  • 10. WHY PORTERS MODEL Looks at five specific forces to estimate business profitability Provide framework for understanding and influence of competition Help to understand where power lies in business Help to make strategy
  • 11. BARGAINING POWER OF BUYERS Relatively low level of threat from buyers Large number of customers in coffee industry with small purchases Low switching costs Not a significant cost for buyers to switch from one shop to other Buyers got more power Buyers can switch of make coffee at home which gives them more power
  • 12. OPPORTUNITIES Focus on quality of coffee and snacks Less delivery time Use of creativity Less costs
  • 13. BARGAINING POWER OF SUPPLIERS Very low threat related to bargaining power of suppliers Inputs for industry are standard Easy to switch between suppliers Raw material for coffee industry is not much differentiated
  • 14. OPPORTUNITIES Continued collaboration with suppliers Sigh loyal contracts Focus on quality of product
  • 15. THREAT FROM NEW ENTRANTS Relatively low threat According to chart in U.S threat of new entrants in coffee business is low Reasons for low threat Existing firms has advantage in terms of cost and quality Well established industry They understand how to cut cost Existing companies have large market share
  • 16. OPPORTUNITIES Acquire smaller competitor Focus on customer satisfaction Creativity to attract customers to coffee shop
  • 17. THREAT FROM SUBSTITUTES Very high threat of substitutes Has very high threat from substitutes in U.S Many substitutes according to coffee buyers Tea, chocolate and energy drinks Coffee can be brew People can brew coffee which is same as shop bought coffee
  • 18. OPPORTUNITIES Excellence in terms of service Customer satisfaction First movers Ready to adopt new flavors and tastes Best prices
  • 19. RIVALRY AMONG EXISTING PLAYERS High rivalry Chart shows how high the rivalry is among competitors Reason for high rivalry Slow pace of industry growth Mature market Switching is easy for customers Products are not very complex Industry does not have over capacity
  • 20. OPPORTUNITIES Leader of industry Make first move and create trends in coffee business like Starbucks Best customers relations Customer satisfaction Customer loyalty programs Develop cost advantage
  • 21. ANALYSIS SUMMARY Threat Category Opportunity Recommendation Bargaining power of buyers Low Improved quality and strong relations Product and service excellence Bargaining power of suppliers Low Low diversity and contracts with suppliers Supplier diversity Threat of new entrants Low Acquisition of new entrants and creativity Excellence in customer relation Threat from substitutes High Increase quality and use advertisement Use differentiation strategy Rivalry among existing players High Improve customer service and cost Decrease cost to compete with players
  • 22. PRESENTATION ANALYSIS Coffee industry is very competitive Rivalry among existing players need to control Coffee industry is now mature Have big names with huge market shares like Starbucks and Dunkin donuts Need to create customer satisfaction Creativity can attract more customers Quality of service needed
  • 23. REFERENCES HTTP://SITES.CDNIS.EDU.HK/STUDENTS/022210/2014/08/26/INTRODUCTION-TO-DUNKIN- DONUTS/ HTTP://MARKETREALIST.COM/2014/02/COFFEE-INDUSTRY-BRIEF-OVERVIEW/ HTTP://WWW.STATISTA.COM/TOPICS/1670/COFFEEHOUSE-CHAIN-MARKET/ HTTP://WWW.WIKINVEST.COM/STOCK/COFFEE_HOLDING_(JVA)/RISK_FACTORS_RELATED_COFF EE_INDUSTRY HTTP://SPIDERBOOK.COM/STARBUCKS-COMPETITORS.HTML HTTP://WWW.ABOUTMCDONALDS.COM/CONTENT/DAM/ABOUTMCDONALDS/INVESTORS/MC DONALD'S%202014%20ANNUAL%20REPORT.PDF HTTP://INVESTOR.DUNKINBRANDS.COM/RELEASEDETAIL.CFM?RELEASEID=894871 HTTPS://WWW.MINDTOOLS.COM/PAGES/ARTICLE/NEWTMC_08.HTM