Using Social Media for Competitive Intelligence - @chelpixie
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This document discusses using social media for competitive intelligence. It outlines gathering publicly available information from sources like Twitter, LinkedIn, conferences and competitors' websites to stay informed on earnings reports, new products, markets and mergers. It emphasizes pooling data from multiple sources to analyze and develop actionable intelligence on industry shifts. This allows for preemptive action, informed decision making, and establishing a system to efficiently collect competitor information over time.
Using Social Media for Competitive Intelligence - @chelpixie
- 1. using social media for competitive intelligence
- 2. Chel Wolverton @chelpixie - Twitter chelpixie.com
- 3. why
- 4. pieces
- 6. new business
- 8. new markets
- 11. gathering data with social media
- 12. how
- 13. 鍖nd competitors in your industry
- 14. twitter
- 15. linkedin
- 17. facebook
- 18. keyterms SEO
- 19. conferences
- 20. relationships
- 22. press releases
- 24. data
- 26. analysis
- 27. actionable intel
- 28. 3 sources of data to con鍖rm
- 31. decision making
- 34. collect info
- 35. time
- 36. humans
- 37. mindset
- 38. Chel Wolverton @chelpixie - Twitter chelpixie.com