際際滷

際際滷Share a Scribd company logo

Comprehensive Concept of Media Convergence.pptx

Download as PPTX, PDF
Iram Rizvi
Iram Rizvi

Media Convergence PowerPoint will help students to understand the concept in an easy and comprehensible manner.

1 of 19
Download to read offline
MEDIA CONVERGENCE Dr Iram Rizvi
Comprehensive Concept of Media Convergence.pptx
INTRODUCTION Media convergence is the process by which previously distinct technologies come to share tasks and resources. Media convergence in communications means where every mass medium eventually merges to the point where they become one medium due to the advent of new communication technologies. The Media Convergence involves entire production, distribution, and use process of future digital media services from contents production to service delivery through various channels such as mobile terminals, digital TV, or the Internet.
SOME DEFINITIONS OF MEDIA CONVERGENCE It means merging together different equipment and tools for producing and distributing the content. (Grant and Wilkinson, 2009) The combination of new media and old media within a single piece of media work the coming together of different media products/technology. E.g., video gaming , mobile phone It involves blending of the media, telecommunications and computer industries Media Convergence as a phenomenon involving the interlocking of computing and information technology companies, telecommunications networks, and content providers from the publishing worlds of newspapers, magazines, music, radio, television, films, and entertainment software.
MEDIA CONVERGENCE WAS MADE POSSIBLE BY: A significant step in media convergence was brought by Web 2.0. Web 2.0 describes the web applications that revolve around the concept of participatory information sharing, interoperability, user-centered design and collaboration on the internet(Techpluto). It allows the viewer to become the user, in a way that the web has evolved from an information-sharing form of media to a form of enabling functionalities in which the user is able to participate
MEDIA CONVERGENCE BRINGS The process of convergence brings the separate application together that were previously separated Media Convergence brings together the three Cs computing, communications, and contents. Content-music, images, films, TV, radio, magazines, newspapers, books and games Computer- hardware and software Communication specifically networked telecommunication enabling connectivity downloads and sharing as well as conversational interaction.
Comprehensive Concept of Media Convergence.pptx
MediaConvergence-Explained.mp4
OUTCOMES OF MEDIA CONVERGENCE The convergence makes interlinking of information technologies, media content, media companies and communication networks emerging in the digital media space. It has transformed industries, services, and practices to deliver content in new and unique ways. Traditionally, technology has existed in different entities. For example, a camera and telephone were two different gadgets but now have combined to form better unique product. Similarly, Computers were made for computing and not for other purposes, such as gaming and surfing the internet. However, the convergence of computers and technology gadgets now delights all users of technology. This interconnection of information technologies, media content, and computer networks is known as media convergence.
MEDIA CONVERGENCE INCORPORATES It incorporates such advances for applications like: Internet and electronic trade Cell phone technology Computerized film activity Streaming music and video High definition TV (HDTV, 3D, 4D) Video game frameworks
ADVANTAGES & DISADVANTAGES OF CONVERGENCE
IN CONCLUSION Media convergence blends print, broadcast, online media, and communication tools like social media, blogs, and video-sharing platforms into one. Media convergence is the process of different media technologies merging into one medium due to new communication technologies. It's a result of the digitization of media and the popularity of the internet.
CONVERGENCE HAS HAPPENED AT THREE LEVELS: Technological convergence Economical convergence Convergence of socio- cultural forms as Textual convergence
TECHNOLOGICAL CONVERGENCE Technological convergence, also known as the convergence of technology (or sometimes digital convergence), is a game-changing concept where unrelated technological entities come together in a single system. This often saves space, time, and power. This phenomenon has revolutionized the way we use and interact with technology in our daily lives. Technological convergence consists of the integration, merging or the blending together of different technologies to create a new product or offering. It's a broad concept that covers a wide range of technologies.
EXAMPLE Converged technologies can replace single-function technologies but might also provide an alternative product offering. For example, smartphones have for the most part replaced GPSes, calculators, etc Also mobile phone were Originally designed for making calls, now combine multiple technologies such as calling, texting, emailing, internet browsing, photography, and so much more all into one handy device Technological convergence is the merging of technologies such as the ability to watch TV shows online on sites like Netflix or to play video games on mobile phones like the Apple iPhone.
IMPACT OF TECHNOLOGICAL CONVERGENCE Previously Traditional stand alone devices are being connected by networks and software, significantly enhancing functionalities. Previously stand-alone products are being converged into same platform creating hybrid products and processes Companies are crossing traditional boundaries such as hardware and software to provide new products and new sources of competition.
ADVANTAGES OF TECHNOLOGICAL CONVERGENCE Innovation. Technological convergence can spur innovation reducing the need for single- use devices e.g A Smart Television offering superior quality of sound, 3D effect and digital content Better Access- Technological convergence results in easier access to technology at a lower cost. E.g Wi-Fi has become ubiquitous and affordable, even for non-tech-savvy users All-in-one piece of technology. Technological convergence also helps consumers use devices at one time, e.g earlier making a telephone call was the only option for speaking with someone over long distances. Today, a smartphone supports telephone calls, messaging apps and video calls, email and other text-based services. Reduced costs. Technological convergence can also help reduce costs. Purchasing internet, television and telephone service is likely cheaper than subscribing to these services separately. Similarly, buying a smartphone costs less than purchasing a collection of single- purpose devices. Simplified management. It's easier to manage one device than it is to manage many. Likewise, it is easier to manage a single converged network than it is to manage multiple separate networks. Enabling AI based products: Technological paved way for ML, deep learning, computer vision and NLP to create new AI-enabled products. E.g, Chatbots, for example, into websites. Virtual assistants, such as Amazon Alexa, Apple Siri, and Google Assistant are AI chatbots.
DISADVANTAGES OF CONVERGING TECHNOLOGIES Complexity. Due to the complexity of delivering internet, video and voice services, network providers must make expensive investments in computing, networks, security and continuous software development. Points of failure. Converging services such as voice, video and internet can increase the severity e.g, may affect voice service. The same was true for video and internet services. Barrier to use: Existing network owners are often reluctant to share infrastructure with new competitors. E.g, Debates over net neutrality, where larger providers might give preferential treatment to their own services. Compatibility and Form Factor: Devices have limitations based on their size and design. E.g, Browsing on a smartphone is less efficient than on a desktop due to screen size. Data Privacy: Increased data collection can lead to concerns over personal data usage and protection. E.g, Wearable devices can expose sensitive information if hacked or mishandled. Security Issues: IoT devices are vulnerable to hacking, compromising connected networks. E,g, A hacked IoT device could be used to attack data-rich devices like PCs or smartphones.
Comprehensive Concept of Media Convergence.pptx

More Related Content

Comprehensive Concept of Media Convergence.pptx

  • 3. INTRODUCTION Media convergence is the process by which previously distinct technologies come to share tasks and resources. Media convergence in communications means where every mass medium eventually merges to the point where they become one medium due to the advent of new communication technologies. The Media Convergence involves entire production, distribution, and use process of future digital media services from contents production to service delivery through various channels such as mobile terminals, digital TV, or the Internet.
  • 4. SOME DEFINITIONS OF MEDIA CONVERGENCE It means merging together different equipment and tools for producing and distributing the content. (Grant and Wilkinson, 2009) The combination of new media and old media within a single piece of media work the coming together of different media products/technology. E.g., video gaming , mobile phone It involves blending of the media, telecommunications and computer industries Media Convergence as a phenomenon involving the interlocking of computing and information technology companies, telecommunications networks, and content providers from the publishing worlds of newspapers, magazines, music, radio, television, films, and entertainment software.
  • 5. MEDIA CONVERGENCE WAS MADE POSSIBLE BY: A significant step in media convergence was brought by Web 2.0. Web 2.0 describes the web applications that revolve around the concept of participatory information sharing, interoperability, user-centered design and collaboration on the internet(Techpluto). It allows the viewer to become the user, in a way that the web has evolved from an information-sharing form of media to a form of enabling functionalities in which the user is able to participate
  • 6. MEDIA CONVERGENCE BRINGS The process of convergence brings the separate application together that were previously separated Media Convergence brings together the three Cs computing, communications, and contents. Content-music, images, films, TV, radio, magazines, newspapers, books and games Computer- hardware and software Communication specifically networked telecommunication enabling connectivity downloads and sharing as well as conversational interaction.
  • 9. OUTCOMES OF MEDIA CONVERGENCE The convergence makes interlinking of information technologies, media content, media companies and communication networks emerging in the digital media space. It has transformed industries, services, and practices to deliver content in new and unique ways. Traditionally, technology has existed in different entities. For example, a camera and telephone were two different gadgets but now have combined to form better unique product. Similarly, Computers were made for computing and not for other purposes, such as gaming and surfing the internet. However, the convergence of computers and technology gadgets now delights all users of technology. This interconnection of information technologies, media content, and computer networks is known as media convergence.
  • 10. MEDIA CONVERGENCE INCORPORATES It incorporates such advances for applications like: Internet and electronic trade Cell phone technology Computerized film activity Streaming music and video High definition TV (HDTV, 3D, 4D) Video game frameworks
  • 11. ADVANTAGES & DISADVANTAGES OF CONVERGENCE
  • 12. IN CONCLUSION Media convergence blends print, broadcast, online media, and communication tools like social media, blogs, and video-sharing platforms into one. Media convergence is the process of different media technologies merging into one medium due to new communication technologies. It's a result of the digitization of media and the popularity of the internet.
  • 13. CONVERGENCE HAS HAPPENED AT THREE LEVELS: Technological convergence Economical convergence Convergence of socio- cultural forms as Textual convergence
  • 14. TECHNOLOGICAL CONVERGENCE Technological convergence, also known as the convergence of technology (or sometimes digital convergence), is a game-changing concept where unrelated technological entities come together in a single system. This often saves space, time, and power. This phenomenon has revolutionized the way we use and interact with technology in our daily lives. Technological convergence consists of the integration, merging or the blending together of different technologies to create a new product or offering. It's a broad concept that covers a wide range of technologies.
  • 15. EXAMPLE Converged technologies can replace single-function technologies but might also provide an alternative product offering. For example, smartphones have for the most part replaced GPSes, calculators, etc Also mobile phone were Originally designed for making calls, now combine multiple technologies such as calling, texting, emailing, internet browsing, photography, and so much more all into one handy device Technological convergence is the merging of technologies such as the ability to watch TV shows online on sites like Netflix or to play video games on mobile phones like the Apple iPhone.
  • 16. IMPACT OF TECHNOLOGICAL CONVERGENCE Previously Traditional stand alone devices are being connected by networks and software, significantly enhancing functionalities. Previously stand-alone products are being converged into same platform creating hybrid products and processes Companies are crossing traditional boundaries such as hardware and software to provide new products and new sources of competition.
  • 17. ADVANTAGES OF TECHNOLOGICAL CONVERGENCE Innovation. Technological convergence can spur innovation reducing the need for single- use devices e.g A Smart Television offering superior quality of sound, 3D effect and digital content Better Access- Technological convergence results in easier access to technology at a lower cost. E.g Wi-Fi has become ubiquitous and affordable, even for non-tech-savvy users All-in-one piece of technology. Technological convergence also helps consumers use devices at one time, e.g earlier making a telephone call was the only option for speaking with someone over long distances. Today, a smartphone supports telephone calls, messaging apps and video calls, email and other text-based services. Reduced costs. Technological convergence can also help reduce costs. Purchasing internet, television and telephone service is likely cheaper than subscribing to these services separately. Similarly, buying a smartphone costs less than purchasing a collection of single- purpose devices. Simplified management. It's easier to manage one device than it is to manage many. Likewise, it is easier to manage a single converged network than it is to manage multiple separate networks. Enabling AI based products: Technological paved way for ML, deep learning, computer vision and NLP to create new AI-enabled products. E.g, Chatbots, for example, into websites. Virtual assistants, such as Amazon Alexa, Apple Siri, and Google Assistant are AI chatbots.
  • 18. DISADVANTAGES OF CONVERGING TECHNOLOGIES Complexity. Due to the complexity of delivering internet, video and voice services, network providers must make expensive investments in computing, networks, security and continuous software development. Points of failure. Converging services such as voice, video and internet can increase the severity e.g, may affect voice service. The same was true for video and internet services. Barrier to use: Existing network owners are often reluctant to share infrastructure with new competitors. E.g, Debates over net neutrality, where larger providers might give preferential treatment to their own services. Compatibility and Form Factor: Devices have limitations based on their size and design. E.g, Browsing on a smartphone is less efficient than on a desktop due to screen size. Data Privacy: Increased data collection can lead to concerns over personal data usage and protection. E.g, Wearable devices can expose sensitive information if hacked or mishandled. Security Issues: IoT devices are vulnerable to hacking, compromising connected networks. E,g, A hacked IoT device could be used to attack data-rich devices like PCs or smartphones.