Comunicarea virala
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Documentul exploreaz? conceptul de comunicare viral? ?n marketingul online, eviden?iind avantajele acestuia, cum ar fi costurile reduse ?i targetarea precis?. Campania de lansare a videoclipului 'Pe s?rm?' de la trupa Vama este analizat? ca studiu de caz pentru eficien?a marketingului viral, gener?nd mii de vizualiz?ri ?i discu?ii pe re?ele sociale. Se subliniaz? c? recomand?rile personale au un impact mai mare dec?t cele venite din partea brandurilor.
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Comunicarea virala
- 1. Comunicarea viral? Tehnici de comunicare online Autor: Ionescu Paula Coordonator: Lect.dr. Claudiu Mesaro?
- 2. ?nainte de a fi fost inventat advertisingul ?nainte ca cineva s? fi auzit de public-?int? Sau de word-of-mouth Au existat legende, mituri, zvonuri, bancuri¡ ¡ f?r? ca nimeni s? le fi numit comunicare viral?.
- 3. Marketing viral online¡ ¡ nu se refer? la asta.
- 4. Avantaje¡ Recomandarea personal? Costuri reduse Targetare precis? M?surare precis? Cu o singur? condi?ie: Mesajul s? plac?. At?t de mult inc?t utilizatorul s? nu-l poat? ?ine doar pentru el.
- 5. Purt ? torii viru ? ilor C lipurile virale R e?elele sociale A dvergames (jocurile online) B logurile
- 6. De ce func?ioneaz?? Pu?ini cred spusele purt?torului de cuv?nt, dar toat? lumea d? crezare sursei anonime. ?ntotdeauna consumatorii vor avea o mai mare incredere ?n al?i consumatori. Cea mai eficient? form? de recomandare este cea personal? .
- 7. Campania de lansare a Pe s?rm? C el de-al doilea single de pe albumul de debut al trupei Vama Studiu de caz
- 8. Videoclipul piesei Pe s?rm? a fost realizat sub forma unei anima?ii Campania de teasing - protagoni?tii, Henry si Wannabe , acord? o serie de interviuri ¡°?n exclusivitate¡±, interviuri care au fost postate pe YouTube ? Pe s?rm?¡± a fost lansat simultan mar?i, 25 martie 2008, la ora 18:00, pe vamamusic.ro, hotnews.ro, tudorchirila.blogspot.com ?i pe televizunea U.
- 9. Ce au avut de spus?
- 10. ¡° O alegorie superb? la ceea ce ?nseamn? (a devenit) societatea modern?.¡± ¡° Povestea lor m-a f?cut s? m? ?ntreb dac? dragostea chiar este o floare a?a pl?p?nd? care nu mai poate face fa?? lumii noastre tot mai sufocante. ¡± ¡°¡ duce?i mai departe povestea lor pe blogurile voastre...pe s?rm? este forma noastr? de protest dar ?i form? noastr? de speran??. ¡±
- 11. Rezultatele campaniei Cele 3 interviuri - 10.000 de vizualiz?ri fiecare Videoclipul Pe s?rm? - 40.000 vizualizari Echivalentul ora?ului Deva ca num?r de locuitori a vizionat si a dat mai departe filmule?ele.
- 12. ¡° Dac? ?n via?a de zi cu zi le-ai vorbi oamenilor a?a cum o fac reclamele, probabil ?i-ar arde o palm?¡± Hugh McLeod Marketingul viral aduce brandurile ?n conversa?ia NATURAL? a oamenilor.
- 13. ?i dac? marketingul viral nu v-a convins ?nc?, exist? ?i astfel de tricouri¡. V? mul?umesc. ?