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Elements of Communication
Sender
Receiver
Message
Channels
Noise internal noise
and external noise
Context
Feedback positive
feedback, negative
feedback, internal
feedback and external
feedback
Effect emotional,
physical and cognitive

Channels
Channel refers the way the
message travels to the receiver

Many kinds of Channel
Face to face
Visual message
Sense of touch/tactile
Sense of taste (from
smelling or tasting)
From sounds and
hearing
The channel of
organizational
(newsletter,memo,
company email)
Mass communication
(primary channels like
news paper , radio, film)

Weakness Strengths
Slow process and
distribution
Limitation of visual
No audio
Repeatable easily
copied
More detailbecause
there is no time limit
on decoding the
message
Can be Analyze more
deeply because
there is no time limit
we can re-read the
message repeat ably
Print media

Weakness Strengths
No repetition
Lack of detail
there is time limit
for the content to be
delivered
High cost
Fast from time
Audio visual
It can reach large
amount of audience
Electronic media

Conventional Media New Media
Conventional Media vs New
Media

Weakness Strengths
Lack Privacy
Lack of credibility
Very fast
Audio visual
Practical and
flexible
Potential to reach
large amount of
audience
Online Media

The feedback
Feedback is the respond originated
from the receiver in respond to the
message that was sent by the sender.

Types of Feedback
Positive feedback
Negative feedback
Immediate feedback
Delayed feedback

Communication Modes
Visual messages (something that can be seen)
Tactile messages (received by sense of touch)
Olfactory and gustatory messages (sense of
smell and taste)
Auditory messages (that can heard)

Basic Life Function
Courtship and mating
Reproduction
Parents offspring's
relation and
socialization
Navigation
Self-defense
Territoriality

Thank You for Your Attention!!!

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