Concept CSR
- 1. C orporate S ocial R esponsibility ( CSR ) economical + environmental + social ____________________ = success factor CSR GROWTH息 programme
- 2. C orporate S ocial R esponsibility ( CSR ) target group for this programme: industry CEO / MD / decision maker executives Teams / workgroups / co-workers CSR specialists GROWTH息 programme
- 3. C orporate S ocial R esponsibility ( CSR ) Dos (how to approach potential clients): ask CEOs opinion and advice offer CEO a vision offer to support staff indirectly coach CEO GROWTH息 programme
- 4. C orporate S ocial R esponsibility ( CSR ) Donts (at the beginning): use the terms meditation, coaching or training appear as a teacher give direction or advice point out CSR weak point GROWTH息 programme
- 5. C orporate S ocial R esponsibility ( CSR ) neutrality individual / personal consciuosness desire Ego Self-actualisation We enable organisation (people) to generate values and at the some time to act social and environmental-friendly! profit success achievement of objectives win ability to change team / MA benefits (through our coaching) part 1: GROWTH息 programme
- 6. C orporate S ocial R esponsibility ( CSR ) benefits (through our coaching) part 2: individual CSR concept good cause CSR culture better stakeholder* relations We enable organisation (people) to generate values and at the some time to act social and environmental-friendly! * investors * employees and unions * Customers and suppliers * neighbours * organisations to protect consumers rights and the environment * media * public in general GROWTH息 programme
- 7. C orporate S ocial R esponsibility ( CSR ) catchwords from the INSEAT RESPONSE study part 1: develop higher level of social consciousness demonstrate socially responsible behavior identify CSR understanding identify gaps personal / corporate values VISION understand CSR expectations from stakeholders ( FULL SCREEN ) develop actions to close gaps aligned with business strategy develop KPIs to measure CSR success - SCORECARD GROWTH息 programme
- 8. C orporate S ocial R esponsibility ( CSR ) catchwords from the INSEAT RESPONSE study part 2: develop higher level of social consciousness demonstrate socially responsible behavior identify CSR understanding identify gaps personal / corporate values VISION understand CSR expectations from stakeholders ( FULL SCREEN ) develop actions to close gaps aligned with business strategy GROWTH息 programme
- 9. C orporate S ocial R esponsibility ( CSR ) Concept of the GROWTH 息 programme to enhance the ability of CSR Coaching one2one & group GROWTH 息 programme developed by Ulrich Schulte and Albert G. Tobler 2009 CSR Management team CSR demands a communication culture of inclusion. To enable manager to CSR the GROWTH 息 programme follows the recommendations of INSEADs RESPONSE project. Stakeholders incl. shareholders CEO GROWTH息 programme
- 10. C orporate S ocial R esponsibility ( CSR ) Concept Aim: Improve CSR Improve profitability Improve grade of fulfillment of ALL stakeholders interest Improve consciousness through enhanced awareness to get the FULL SCREEN (not only the bigger picture) Enable to independence and self-response-ability Coaching Culture qualifies Communication Culture enables Commitment to Action leads to Action Plan executed by Task Force guarantees Happy Hour Full screen GROWTH 息 programme developed by Ulrich Schulte and Albert G. Tobler 2009 CSR Coaching Culture Self-committed Task Force GROWTH息 programme
- 11. C orporate S ocial R esponsibility The process of GROWTH 息 Programme designed by Schulte + Tobler 2009 Vision from dream or necessity? awareness techniques SMART G oals ( what ?), others current R eality PESTLE incl. (e.g. customers voice, stakeholders opinion,) SWOT others O ptions brain storming / think tank / others W illingness priorities action plan (SMART goals how , who and when , ?) others T ask Force coaching the team self-committed to act responsibly progress control systems (action plan review, ) others H appy Hour validation / audit / assessment / moment of truth GROWTH息 programme
- 12. C orporate S ocial R esponsibility ( CSR ) It all starts with the Vision of the leader, gained by insights from looking inside (one2one executive coaching), shaped in his clear sighted mind and fuelled by his passion Together leader and dedicated team, which is enabled through group coaching to adopt the leaders new approach (leading through coaching) and communication culture (coaching culture) they elaborate the SMART G oals from their (companys) current R eality , identified by using (e.g.) CUSOMERS VOICE, stakeholders opinion questionnaires, PESTLE and based on a detailed and accurate SW O T analysis towards their now common vision (buy in through inclusion). Now knowing their success-promising opportunities and how to deal with possible threads they are able to commit to action by working out a detailed action plan, which outlines traceable for everyone the companys W ay to success (profitability) and the fulfilment of the stakeholders interest. The team is now able to realise (execute) this action plan as a highly motivated T ask Force in mutual agreement, understanding of the bigger picture and of everybody's own part of work and responsibility. Because the goals are high, achievable and measureable the valuation of the process will confirm the expected and well earned success. We call this moment of truth the H appy Hour - the time to celebrate GROWTH 息 GROWTH息 programme