Concept-to-Consumption Model
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Give It Legs, LLC provides a comprehensive suite of services to help bring new products to market including research, development, marketing, manufacturing, distribution, and promotion across multiple phases. Their services include developing market research strategies, creative campaigns, identifying target customer segments, prototyping, intellectual property protection, pricing analysis, sourcing, funding strategies, packaging design, digital marketing, public relations, and coordinating sales and events.
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Concept-to-Consumption Model
- 1. Give It Legs, LLC
- 2. Phase I: Research Phase II: Development Phase II: Marketing Communications Concept Evaluation Niche Probing Protection Prototype Pricing Manufacturing Funding Packaging Digital Strategy Distribution Promotion Consumption
- 3. Present Pro Forma, including Executive Summary and Situational Analysis Recommended research strategy (empirical, primary, secondary)
- 4. Recommend Creative Alternative Strategy Creative client placard Risk analysis and rating system
- 5. Identification of Target Market Segments Refinement of specific customer profiles Validate assumptions and create Minimum Viable Product
- 6. Research competition & pricing Define total market share potential Forecast sales for fiscal year
- 7. Provide legal consulting for intellectual property Determination of need for protection Patenting, trade marking, copyrighting, & corporation formation
- 8. Consult on initial prototype design Outsource design engineer Draft blue print Identify supplier of raw materials & services (manufacturing, etc.)
- 9. Set Retail Price Point using proprietary Give It Legs formula Produce cost analysis Determine profit margins
- 10. Identify sources (domestic vs. international) Determine most cost-effective source to optimize profits
- 11. Determine Go-to-Market costs and appropriate funding strategy Secure capital (Venture Capital, Crowd- Funding, Angel Investors)
- 12. Determine packaging design and logo Emphasis on visual/psychological appeal Identify cost-effective materials for packaging and package design
- 13. Website development & management Social media marketing campaigns Set-up, management, and content curation Digital advertising placement & creative work for Facebook and Google AdWords Search Engine Optimization (SEO)
- 14. Locate national direct/retail representatives Determine need for national sales team Locate potential channel partnerships for increased promotion and sales
- 15. Print advertising placement & creative work for magazines, newspapers, catalogues & all other forms of print media Public Relations campaign Form relationships with top publications, journalists, and local/domestic writers Coordinate trade shows and other events to promote product for sale
- 16. Your product or service has reached your target market! They are aware, informed, and consuming your idea!