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ARTE CONCETTUALE
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The ideas need not be complex. Most ideas that are successful are ludicrously
simple. Successful ideas generally have the appearance of simplicity because they
seem inevitable. In terms of ideas the artist is free even to surprise himself. Ideas
are discovered by intuition. What the work of art looks like isnt too important. It
has to look like something if it has physical form. No matter what form it may
finally have it must begin with an idea. 
Sol Lewitt
Paragraphs on Conceptual Art 1967
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  • 8. The ideas need not be complex. Most ideas that are successful are ludicrously simple. Successful ideas generally have the appearance of simplicity because they seem inevitable. In terms of ideas the artist is free even to surprise himself. Ideas are discovered by intuition. What the work of art looks like isnt too important. It has to look like something if it has physical form. No matter what form it may finally have it must begin with an idea. Sol Lewitt Paragraphs on Conceptual Art 1967

Editor's Notes

  1. When attitude becomes form LIVE IN YOUR HEAD, 1969
  2. When attitute becomes form, 1969, Kunsthalle Berna, exhibition view
  3. Catalogo Mostra When Attitute Becomes Form
  4. Richard Serra, Splashing Series, 1969
  5. Sol Le Witt, quadrati rossi, lettere bianche 1962-62
  6. Sol Lewitt, Wall drawing, installazione al MAXXI
  7. Joseph Kosuth, Five Fives (to Donald Judd) 1965
  8. Kosuth, box,cube, empty, clear, glass: a description, 1965
  9. Kosuth, Nothing, 1967from Art as an idea as an idea Kosuth, Meaning/Meaningles, 1968 from Art as an idea as an idea
  10. Kosuth, One and Three Chair, 1965 esposto alla mostra Art as an Idea as an Idea, 1967.
  11. Roman Opalka, Detail, Millenium Project
  12. Roman Opalka, Detail, Millenium Project
  13. Nauman, Perfect Door, Perfecy Odor, Perfect Rodo, 1972-73
  14. Nauman, The True artist helps the world by revealing mystic thruths, 1967
  15. Nauman, Vices and Virtues, 1988 (installazione pad. USA, biennale 2009)
  16. Nauman, Head Fountaine, 2005
  17. Nauman, Days, 2009
  18. Sophie Calle, Prenez soin de vous, 2007
  19. Sophie Calle, Prenez soin de vous, 2007
  20. Sophie Calle, Prenez soin de vous, 2007