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consulting




              Digital and
              Community
             Management
               Strategy

                              Lauren Perkins,
                            President & CEO,
                            Perks Consulting
About Perks Consulting and Lauren Perkins



                           Lauren is a digital and integrated
                            marketing strategist.
                           Founder and CEO of Perks Consulting
                           Perks is a boutique agency
                            specializing in the fusion of lifestyle
                            and technology
        consulting         Clients have included: Crunch Fitness,
                            Nike, eDiets, 85broads




                                                              consulting
Digital Strategy and Objective Overview



  1. What is the purpose of your community?

 2. Who is your audience? And what are their
            expectations or needs?




                                          consulting
Digital Marketing - Lay of the Land



        WHAT needs
...are your business                     WHO
                                  ...is your target audience/
                                             segment

                                                                                 WHY
                                                                       What is your intent/purpose for
                                                                               this community




            WHEN                                    HOW
     How will you organize your
   content and community e鍖orts          ...will you tactically execute this
                                                       strategy




                                                                                                consulting
Determining Where Your Community Lives

                              Digital Landscape
                               Platforms - Channels - Assets

                   Grey  Channels
                                                                   Email
                   Pink  Platforms          SEO        SEM       Marketing   Twitter    Flickr     Social
                   Magenta  Assets                                                               Commerce



                          TRADITIONAL MEDIA                    DIGITAL
                                                                                                  YouTube

                                                                                  SOCIAL

                                             DIGITAL
       eCommerce
                                                                                                  Facebook
                     !"#$%&"'
                                           LANDSCAPE
        Blog
                                                                                                   Events
                                                                                LOCATION
                    Pro Platform!                    MOBILE
                      Forums

                                                                                                  Foursquare

                                      Mobile Site!
                                      Mobile Site             Mobile App!
                                                              Mobile App      Barcode Scanning!
                                                                                QR Codes




                                                                                                               consulting
Audience Listening and Discovery

Why is listening to your audience important?
What keywords or topics are popular with your audience?
What kind of content does your audience react to the
most?
What tool(s) are available to listen to your audience?




                         Social
     TwittUrly                          Trendistic
                        Mention
                                                     consulting
Determining Appropriate Channels to Distribute your Content

                  Which Channels Will you Use?
 Facebook
 Twitter
 You Tube
 Blogs
 Other Tools
- Location Based Services
- Meetup
- Photo/Content Sharing or
Curation (Polyvore,
Pinterest, Instagram)




                                                      consulting
Mapping Content for Distribution Flow


Where else can the content be shared?
How do you direct the audience back to your website?
Tips for improving distribution 鍖ow to engage conversions




                                                    consulting
consulting




             Thank You!


                            Lauren Perkins,
                          President & CEO,
                          Perks Consulting

More Related Content

Condensed Digital & Community Management Strategy Seminar Sample

  • 1. consulting Digital and Community Management Strategy Lauren Perkins, President & CEO, Perks Consulting
  • 2. About Perks Consulting and Lauren Perkins Lauren is a digital and integrated marketing strategist. Founder and CEO of Perks Consulting Perks is a boutique agency specializing in the fusion of lifestyle and technology consulting Clients have included: Crunch Fitness, Nike, eDiets, 85broads consulting
  • 3. Digital Strategy and Objective Overview 1. What is the purpose of your community? 2. Who is your audience? And what are their expectations or needs? consulting
  • 4. Digital Marketing - Lay of the Land WHAT needs ...are your business WHO ...is your target audience/ segment WHY What is your intent/purpose for this community WHEN HOW How will you organize your content and community e鍖orts ...will you tactically execute this strategy consulting
  • 5. Determining Where Your Community Lives Digital Landscape Platforms - Channels - Assets Grey Channels Email Pink Platforms SEO SEM Marketing Twitter Flickr Social Magenta Assets Commerce TRADITIONAL MEDIA DIGITAL YouTube SOCIAL DIGITAL eCommerce Facebook !"#$%&"' LANDSCAPE Blog Events LOCATION Pro Platform! MOBILE Forums Foursquare Mobile Site! Mobile Site Mobile App! Mobile App Barcode Scanning! QR Codes consulting
  • 6. Audience Listening and Discovery Why is listening to your audience important? What keywords or topics are popular with your audience? What kind of content does your audience react to the most? What tool(s) are available to listen to your audience? Social TwittUrly Trendistic Mention consulting
  • 7. Determining Appropriate Channels to Distribute your Content Which Channels Will you Use? Facebook Twitter You Tube Blogs Other Tools - Location Based Services - Meetup - Photo/Content Sharing or Curation (Polyvore, Pinterest, Instagram) consulting
  • 8. Mapping Content for Distribution Flow Where else can the content be shared? How do you direct the audience back to your website? Tips for improving distribution 鍖ow to engage conversions consulting
  • 9. consulting Thank You! Lauren Perkins, President & CEO, Perks Consulting