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Thinking Like a Movement
How to create lasting change

June 1st, 2010 Rendez-vous des entrepreneurs sociaux
Al Etmanski – SiG Partner; President PLAN
aetmanski@plan.ca
Dario iezzoni - dario@copardes.com

Learning From the Field:
‘BIG IMPACT’ SOCIAL Movements.

? La Leche League
? Alcoholics Anonymous
? Ecological footprint
? Social enterprise - Ashoka
? Hospice
? Linux - open source
? Asset Based Community Development (ABCD) - Obama
? Slow Food Movement
? Micro Credit - micro finance

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Thinking and Acting Like a Movement

? Compelling vision -belief massive
change possible
? Disrupt the culture with
transformative vision and values
? Beyond organizational boundaries
? Multi-sectoral collaboration

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Thinking and Acting Like a Movement

? The challenge of trust
? Multiple actions, time frames, scales
and levels of engagement
? Self-organizing
? Impact, scale, durability

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What is our compelling vision?
What massive change do we
want to accomplish?

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PLAN: from organization to movement

? A different question: What is a good life?

? A different model: Social enterprise

? A different paradigm: Contribution and citizenship

-6-

Impact, Durability and Scale
? How can the processes
and values of PLAN
become part of the ‘water
supply’?

? How can alterations of practice, policy and funding
contribute to structural change?

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PLAN’S Vision

? Embed full citizen perspective in structures and institutions
? Change cultural consciousness from needs and inability to
assets and contribution

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PLAN’S Methodology For Movement
Building

Sharing Inspiring
Doing

Changing

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Thinking Like a Movement

? Is more than the viability of our innovation, invention,
intervention, enterprise, technology, technique or organization
? Means being intentional about:
– Structural, institutional, systemic and legislative change
– Cultural and attitudinal shifts

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5 Patterns

Common patterns, insights and attributes among individuals,
businesses, groups, coalitions and movements addressing
deeply rooted social challenges

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Pattern One: Framing
? Creative framing and sharing of ideas, processes, people and
resources
? Communication-distribution
? Codifying - systematizing - making it fun
– Certification équitable
– Certification biologique
– Indication géographique protégée (veau de Charlevoix)
? Making it easy to do the right thing
– Blue Box
– Designated Driver
– Harm Reduction
– Great Bear Rainforest
– Tyze
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Pattern Two: Convening

? Networks to collaborate, engage, nurture, and inspire
? New conversations – new participants - the strangers
? Key features: hospitality; action oriented; problem solving;
personal accountability; civility; creativity

? Examples
– MaRS - hub clusters
– Ashoka – Changemakers
– www.appartenance-belonging.org

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Pattern Three: Harnessing Market
Forces
? Understand economic and social assets of constituency
? Business as a vehicle for social change
? Lever existing grant capital
? Access new sources of capital
? Examples
– Program Related Investments - PRI’s
– ‘Pink’ Tourism
– ‘Grey’ dollar

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Registered Disability Savings Plan

? Impact: 800,000 individuals and families
? $200,000 lifetime contribution limit
? Matching Disability Savings Grant
? Disability Savings Bond for low income
? Disability Benefits implications:
– Raise asset limit
– Eliminate claw back
– From welfare to asset building
? Opens space for new set of innovations

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Registered
Disability Disability
Savings
Pooled Market
Plan
$25 Billion
Investment annually
Fund
$160 B

Discretionary
Trusts

$80 Billion $80 Billion

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Pattern Four: Removing Structural
Barriers
? External/internal champions
? From horizontal to vertical social capital
? Blend moral authority and economic power
? ‘Do-it-yourself’ public policy
– L’innovation socio-technologique
? Examples
– Approval of anti-viral drugs
– Harm Reduction - 4 Pillars
– RDSP- welfare reform- eliminate claw-back

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Pattern Five: Who is more
important than How
Successful social innovators are:
? Bold / adventuresome
? Collaborative
? Abundance perspective
? Persistent
? Comfortable with paradox/ambiguity
? Combines love and power
? Spiritual
? Humility about expertise - personal
accountability

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"The twentieth century
will be chiefly
remembered by future
generations not as an
era of political conflicts
or technical inventions,
but as an age in which
human society dared to
think of the welfare of
the whole human race
as a practical objective."
Lester Pearson - Nobel speech

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Web Resources

? www.sigeneration.ca
? www.planinstitute.ca – Innovate With Us
? www.socialfinance.ca - Causeway
? www.mcconnellfoundation.cab - Accelerating Our Impact
? www.marsdd.com
? sig.uwaterloo.ca - Knowledge Generation
? www.changemakers.net
? www.youngfoundation.org.uk
? www.ssireview.com - Stanford Social Innovation Review

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