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INSPIRING BIAS
CONFIDENCE, EXPERIENCE,
& the Curse of Knowledge...
Tortoises arent as
awesome as T-rexs,
but theyve lasted
much longer...
Simply put - In evolutionary terms
ITS GOOD TO BE LAZY : )
With that in mind its
useful knowing how
we spend our energy...
Confidence, Experience & the Curse of Knowledge
So..
How much does
thinking cost?
OUR BRAIN
2% of our body weight
Burns ~320cal daily:
= 20% Total energy expenditure
= 33% Base energy consumption
weve evolved
to avoid it as much as
possible
default setting
HEURISTICS
COGNITIVE BIASES
COGNITIVE BIASES
THEY AFFECT ALL OF US
Heres an
example...
Youre in
Phuket
enjoying a
dip in the sea
Suddenly
you see
a shark!
What do
you do?
Confidence, Experience & the Curse of Knowledge
Did you have to
think about it?
Confidence, Experience & the Curse of Knowledge
FIGHT-OR-FLIGHT responses are the
evolutionary grandfather of heuristics
They FORCE us to
make survival
decisions, LITERALLY
WITHOUT THINKING
You live here
Heuristics only
begin there...
What
COGNITIVE BIASES
that weve discussed here before
do you remember?
Scarcity Familiarity Availability
Today were going to look at
Heuristics related to
KNOWLEDGE &
EXPERIENCE
Lets begin with a little game
Think about a
FAMOUS
SONG
A REALLY SIMPLE ONE
e.g. Twinkle, twinkle..., Happy
birthday..., Jingle bells..., etc.
Confidence, Experience & the Curse of Knowledge
PLEASE WRITE DOWN
YOUR GUESSES
(% to guess song)
TAP ON EACH
OTHERS HANDS
DID YOU
GUESS THE
SONG?
50%
2.5%
Confidence, Experience & the Curse of Knowledge
When were tapping, were hearing
the tune in our heads. But our
listener is only hearing Morse code...
THE CURSE OF
KNOWLEDGE
When we
communicate with
others we naturally
assume they have
the knowledge
needed to
understand us.
The more we know
about a thing, the
harder it is for us to
imagine not knowing
about it, & the worse
our assumptions
regarding others
knowledge of it
This is why
giving directions
is so hard...
But
THE CURSE OF
KNOWLEDGE
doesnt end there...
Say hello to
McArthur
Wheeler
One morning in 1995, Wheeler robbed 2
banks in Pittsburgh without bothering to
wear a mask.
Three months later Police broadcast the
CCTV footage and a tip led to Wheelers
arrest within hours.
When cops showed up on his doorstep,
the only thing he could say was,
...But I wore the juice.
Wheeler was aware lemon
juice could be used to create
an invisible ink. By the same
logic, he reasoned, if he
rubbed lemon juice
over his face, it would
turn invisible as well...
Wheeler would have been quickly forgotten, but his
story caught the eye of social psychologists David
Dunning and Justin Kruger who were researching
ILLUSORY SUPERIORITY - A cognitive bias where
people overestimate their own abilities, in relation to the
abilities of others
As a result of their work the pair identi鍖ed
a new cognitive bias, now known as
THE
DUNNINGKRUGER
EFFECT
...People with
substantial, de鍖cits in
their knowledge or
expertise lack the
ability to recognize
those de鍖cits and,
therefore, despite
making repeated
errors, they think
theyre performing
competently when
they are not
...If you're incompetent,
you can't know you're
incompetent ... The skills
you need to produce a
right answer are exactly
the skills you need to
recognize what a right
answer is.
David Dunning
Meet Pablo Casals
Casals is considered
one of the greatest
cellists of all time.
In 1963 president John
F. Kennedy awarded
him the Presidential
Medal of Freedom.
In a 1957, when Casals was 81, he was asked by
director Robert Snyder who was 鍖lming a
documentary about him, why he still practiced 4-5
hours daily. Casals replied:
Because I think I am
making progress
This humble and charming
admission is our segway into
Imposter Bias - The mirror to
Dunning-Kruder
In 1978 Dr. Suzanne A. Imes and Dr.
Pauline R. Clance interviewed 150
high-achieving women and
discovered many ascribed their
success to
 Luck
 Good timing
 Others over-estimating them
 Etc...
The women had no
internal recognition
of their own
accomplishments.
THEY FELT
LIKE FRAUDS
Following their study Clance and
Imes de鍖ned
IMPOSTOR SYNDROME
as an individual experience of
self-perceived intellectual
phoniness (fraud)
So what have we learned?
The dumbest guy
in the room right
now, is too stupid
to realize how
dumb he is.
Please be kind to
him - its not his
fault.
I was born this way
The smartest
people in the
room right now,
probably feel
theyre just lucky.
Remember youre
here for a reason.
In your business.
In your life.
YOU MADE
THIS HAPPEN
You are better and
smarter than you
think you are.
You know more
than you give
yourself credit for.
YOU
ARE
WORTHY!
THANK YOU!

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Confidence, Experience & the Curse of Knowledge