Connect Consulting
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The document discusses marketing materials for insurance agencies and provides tips for developing effective materials. It notes that 81% of insurance firms lack professionally written marketing content and 79% do not use social media for sales. The tips suggest determining the goals, target market, style, and key messages to include. The document also lists consulting services from Connect Consulting to help agencies improve operations, sales, and marketing.
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Connect Consulting
- 1. Connections Thinking on Whats Important Build Marketing Materials That Make Did You Know? 81% of insurance firms don't have professionally written You Stand Out marketing materials 79% of agencies dont use social media to sell their product 74% of agencies dont have a formal sales plan 76% of front line sales managers have never been trained Services Offered By Connect Consulting Proposal development Newsletters & whitepapers Here are a few tips to help your firm start the process of develop- Vision, mission and goal setting ing marketing material that will set you apart. One of the keys is Leadership training and planning to determine what kinds of things get you noticed. The reality is Agency operational consulting most firms that are growing are already doing this. So get to work, the sooner the better. Written procedures and job descriptions 1. What kind of firm are you? - Materials need to reflect who Carrier development you are, your values, experience an services. Blog development and content 2. What is your goal?- What exactly do you want to convey to Social media integration your customers? Who is your target market and what are Web page content their business issues? Sales toolkit development 3. What will your materials look like?- Determine the style of your materials. How many pages? Color and branding need Internet based drip marketing to be addressed as well. Risk management services to clients 4. What type of content will you include? What you say and Access to pre-formatted forms and reports how you say it will be critical. Usually one page is best, unless it is technical in nature. Contact Connect Consulting: Marketing materials present the face of your business to potential customers and the rest of the world, so make sure Bob Lilly/President theyre telling the story you want to tell. Make sure you have an 503-781-8283 adequate variety of materials to tell your story in every important bob@connectconsultingfirm.com venue. www.connectconsultingfirm.com