Connecting event attendees digitally, RSVP Festival keynote
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The document discusses connecting event attendees digitally. It describes how events are currently "black boxes" that are not well connected to the web. The solution proposed is a two-sided marketplace connecting organizers and attendees digitally. For organizers, it provides tools to create social event websites and apps to better engage attendees. For attendees, it allows them to discover events, access event information and content virtually, and extend the event experience. Going forward, successful events will focus on building communities around events that extend beyond just the in-person gathering.
Connecting event attendees digitally, RSVP Festival keynote
- 1. RSVP Festival 2015 Connecting event attendees digitally Jesper Vestergaard, Conferize
- 2. Connecting event attendees digitally Jesper Vestergaard Jesper Vestergaard, Conferize Product Director & Co-founder Mail: jv@conferize.com Twitter: @jespervega
- 3. Connecting event attendees digitally Opening the black box Jesper Vestergaard, Conferize Agenda Getting more out of attending events Whats next? 1 2 3
- 4. Connecting event attendees digitally Opening the black box Jesper Vestergaard, Conferize
- 5. Opening the black box Jesper Vestergaard, Conferize ? Where? When? With who? Value for money?
- 6. Opening the black box Jesper Vestergaard, Conferize Conferences and professional events are black boxes
- 7. Opening the black box Jesper Vestergaard, Conferize The Problem: Events are not connected to the web Event 10% attending Cloud 90% unservered
- 8. Opening the black box Jesper Vestergaard, Conferize Conferences and professional events are black boxes - Reaching on 10% of potential - Harder to sell tickets and lower ROI
- 9. Opening the black box Jesper Vestergaard, Conferize Conferences and professional events are black boxes - Reaching on 10% of potential - Harder to sell tickets and lower ROI Event software is not social, dynamic, or content-driven
- 10. Opening the black box Jesper Vestergaard, Conferize
- 11. Opening the black box Jesper Vestergaard, Conferize
- 12. Opening the black box Jesper Vestergaard, Conferize The solution: A two-sided marketplace connecting the world of events Event community 100% served
- 13. Opening the black box Jesper Vestergaard, Conferize The solution: A two-sided marketplace connecting the world of events Organizer bene鍖ts Attendees bene鍖ts - Easily create social event website + mobile app - Extend the event lifecycle - Sell more tickets & capture leads - Increase sponsor value - Discover and register for events - Save on ticket prices - Extend and improve attendee experience - Follow events and content virtually
- 14. Opening the black box Jesper Vestergaard, Conferize The solution: A two-sided marketplace connecting the world of events The market Industry - 1bn US$ market/year (UK/US) - 10mio meetups (world) - 2mio professional events (world) - Ancient and ripe for disruption - 10% events online - Globalization of ideas and communication
- 15. Opening the black box Jesper Vestergaard, Conferize Founded in 2011 Based in Copenhagen, Denmark 10 people team across Europe
- 16. Opening the black box Jesper Vestergaard, Conferize Where to start?
- 17. Opening the black box Jesper Vestergaard, Conferize Where to start? Organizers
- 18. Opening the black box Jesper Vestergaard, Conferize Where to start? Organizers Attendees
- 19. Opening the black box Jesper Vestergaard, Conferize Where to start? Organizers Speakers Attendees
- 20. Opening the black box Jesper Vestergaard, Conferize Where to start? Sponsors Organizers Speakers Attendees
- 21. Opening the black box Jesper Vestergaard, Conferize Where to start? Online followersSponsors Organizers Speakers Attendees
- 22. Opening the black box Jesper Vestergaard, Conferize Where to start? Organizers Attendees Create the ultimate tool for organizers to connect with more attendees and create more value for attendees
- 23. Opening the black box Jesper Vestergaard, Conferize The social event website Organizers
- 24. Opening the black box Jesper Vestergaard, Conferize The social event website Organizers - Easy to set up and use (self served)
- 25. Opening the black box Jesper Vestergaard, Conferize The social event website Organizers - Easy to set up and use (self served) - E鍖ective social and marketing tools
- 26. Opening the black box Jesper Vestergaard, Conferize The social event website Organizers - Easy to set up and use (self served) - E鍖ective social and marketing tools - Scalable technology, also for mobile
- 27. Opening the black box Jesper Vestergaard, Conferize The social event website Organizers - Easy to set up and use (self served) - E鍖ective social and marketing tools - Scalable technology, also for mobile - Cheapest on the market (starts at 0,-)
- 28. Opening the black box Jesper Vestergaard, Conferize The social event website Organizers - Easy to set up and use (self served) - E鍖ective social and marketing tools - Scalable technology, also for mobile - Cheapest on the market (starts at 0,-) - Evolving technology, build on feedback and real needs.
- 29. Connecting event attendees digitally Getting more out of attending events Jesper Vestergaard, Conferize
- 30. Getting more out of attending events Jesper Vestergaard, Conferize ? Where? When? Who to meet? Talks to see? Sesssions to go to?Workshops? Networking? Social activities? Discussons to engage in?
- 31. Getting more out of attending events Jesper Vestergaard, Conferize Why do people attend events?
- 32. Getting more out of attending events Jesper Vestergaard, Conferize Attendees Why do people attend events? - Knowledge
- 33. Getting more out of attending events Jesper Vestergaard, Conferize Attendees Why do people attend events? - Knowledge - Networking
- 34. Getting more out of attending events Jesper Vestergaard, Conferize Attendees Why do people attend events? - Knowledge - Networking - Getting out of the o鍖ce
- 35. Getting more out of attending events Jesper Vestergaard, Conferize Attendees Why do people attend events? - Knowledge - Networking - Getting out of the o鍖ce
- 36. Getting more out of attending events Jesper Vestergaard, Conferize Attendees Event search Knowledge
- 37. Getting more out of attending events Jesper Vestergaard, Conferize Attendees Discussions Knowledge
- 38. Getting more out of attending events Jesper Vestergaard, Conferize Attendees Networking Networking
- 39. Getting more out of attending events Jesper Vestergaard, Conferize Attendees Speakers Networking
- 40. Getting more out of attending events Jesper Vestergaard, Conferize Attendees Schedule Networking
- 41. Getting more out of attending events Jesper Vestergaard, Conferize Attendees Sponsors Networking
- 42. Getting more out of attending events Jesper Vestergaard, Conferize Attendees Activity feeds and media Social
- 43. Getting more out of attending events Jesper Vestergaard, Conferize Attendees Group messages Social
- 44. Getting more out of attending events Jesper Vestergaard, Conferize Attendees Knowledge Networking Getting out of the o鍖ce
- 45. Connecting event attendees digitally Whats next? Jesper Vestergaard, Conferize
- 46. Whats next? Jesper Vestergaard, Conferize What's next? ?
- 47. Whats next? Jesper Vestergaard, Conferize Succesfull conferences and professional events are expanding. - Bigger venues - More frequent events - More places, cities, countries - More platforms: media, web aso.
- 48. Whats next? Jesper Vestergaard, Conferize The organizers 鍖rst question: How do I make a successful event that people will love?
- 49. Whats next? Jesper Vestergaard, Conferize turns into: How do I build a succesful community that people will love so we can have more events?
- 50. Whats next? Jesper Vestergaard, Conferize Bene鍖ts of growing communities around events - To stay relevant and top of mind
- 51. Whats next? Jesper Vestergaard, Conferize Bene鍖ts of growing communities around events - To stay relevant and top of mind - To extend reach and revenue
- 52. Whats next? Jesper Vestergaard, Conferize Bene鍖ts of growing communities around events - To stay relevant and top of mind. - To extend reach and revenue. - To support attendees needs of knowledge sharing, networking and social aspects, and grow it over time.
- 53. Whats next? Jesper Vestergaard, Conferize Successful events grow by: - Scaling and reusing knowhow and production - Scaling costs with bulk deals on bookings - Scaling management and marketing
- 54. Whats next? Jesper Vestergaard, Conferize Successful events grow by: - Becoming movements and hotbeds for thoughts and ideas Fx. Roskilde Festival, WebSummit
- 55. Whats next? Jesper Vestergaard, Conferize Successful events grow by: - Becoming movements and hotbeds for thoughts and ideas Fx. Roskilde Festival, WebSummit - Building community across time and place. Fx. Sonar, WebSummit
- 56. Whats next? Jesper Vestergaard, Conferize Successful events grow by: - Becoming movements and hotbeds for thoughts and ideas Fx. Roskilde Festival, WebSummit - Building community across time and place. Fx. Sonar, WebSummit - Scaling with the community across topics. Fx. SXSW
- 57. Whats next? Jesper Vestergaard, Conferize Successful events grow by: - Becoming movements and hotbeds for thoughts and ideas Fx. Roskilde Festival, WebSummit - Building community across time and place. Fx. Sonar, WebSummit - Scaling with the community across topics. Fx. SXSW - Growing across platforms, media and online. Fx. TED
- 58. Whats next? Jesper Vestergaard, Conferize The Web Summit community growth 2011-2015
- 59. Whats next? Jesper Vestergaard, Conferize And whats next for Conferize? Focus on - Building more and stronger community features - Easier management for organizers - Continue creating more value for organizers and attendees.
- 60. Thanks! Jesper Vestergaard, Conferize Thats all for now. Lets talk more! Here at RSVP Festival Mail: jv@conferize.com Twitter: @jespervega