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MODERN HUMAN
CONSERVATION & THE
KNOWLEDGE CHAIN
Paul-Jervis Heath Founding Principal and Chief Designer, Modern Human
For World Usability Day 2016, London MODERN HUMAN
MODERN HUMAN
MODERN HUMAN
Imagine whats next.
Modern Human is a boutique design practice and
innovation consultancy that specialises in
imagining disruptive new products, services and
experiences and then making them a reality.
http://modernhuman.design @modhuman #knowledgechain
MODERN HUMANMODERN HUMANhttp://modernhuman.design @modhuman #knowledgechain
GIANT PANDA
Ailuropoda melanoleuca
New IUCN Red List Status:
VULNERABLE
MODERN HUMANMODERN HUMANhttp://modernhuman.design @modhuman #knowledgechain
EASTERN GORILLA
Gorilla beringei
New IUCN Red List Status:
CRITICALLY
ENDANGERED
MODERN HUMANhttp://modernhuman.design @modhuman #knowledgechain
The IUCN Red List of
Endangered Species
MODERN HUMANhttp://modernhuman.design @modhuman #knowledgechain
2016
VU
2008
EN
1996
EN
1994
EN
1990
EN
1988
R
1986
R
The changing IUCN Red List status of the Giant Panda:
SOURCE:
R. Swaisgood, D. Wang & F. Wei. Ailuropoda melanoleuca. The IUCN Red List of Threatened Species 2016: e.T712A45033386.
http://dx.doi.org/10.2305/IUCN.UK.2016-2.RLTS.T712A45033386.en.
MODERN HUMANhttp://modernhuman.design @modhuman #knowledgechain
United Nations
Environment
Programme - World
Conservation
Monitoring Centre
MODERN HUMANMODERN HUMANhttp://modernhuman.design @modhuman #knowledgechain
Diary studies with 鍖eld-based
conservationists at NGOs
MODERN HUMANMODERN HUMANhttp://modernhuman.design @modhuman #knowledgechain
Interviewing Zoologists who
have recently returned from
鍖eld trips.
MODERN HUMANMODERN HUMANhttp://modernhuman.design @modhuman #knowledgechain
Codesign with teachers at
ZSL London Zoo
MODERN HUMANMODERN HUMANhttp://modernhuman.design @modhuman #knowledgechain
Elements of supply chain
modelling can be applied to
the way human knowledge is
developed
MODERN HUMANhttp://modernhuman.design @modhuman #knowledgechain
RAW MATERIAL
PRODUCER
PRODUCER
PRODUCER
DISTRIBUTOR
RETAILER
CONSUMER
RECYCLE
MODERN HUMANhttp://modernhuman.design @modhuman #knowledgechain
RAW MATERIAL
PRODUCER
DISTRIBUTORRETAILER
CONSUMER
SUPPLY
CHAIN
MODERN HUMANhttp://modernhuman.design @modhuman #knowledgechain
IDEA
PUBLISHER
FUNDER
LAB
AUTHOR
KNOWLEDGE
CHAIN
MODERN HUMANMODERN HUMANhttp://modernhuman.design @modhuman #knowledgechain
The knowledge chain has real
world outcomes like
preserving endangered
species and curing cancer
MODERN HUMANMODERN HUMANhttp://modernhuman.design @modhuman #knowledgechain
MODERN HUMANhttp://modernhuman.design @modhuman #knowledgechain
IDEA
PUBLISHER
FUNDER
LAB
AUTHOR
KNOWLEDGE
CHAIN
MODERN HUMANhttp://modernhuman.design @modhuman #knowledgechain
KNOWLEDGE
CHAIN
IDEA
FUNDER
LAB
AUTHOR
IMPACT
LINK
PUBLISHER
CONSERVATIONIST
ASSESSOR
TEACHER
JOURNALIST
MODERN HUMAN
FIND OUT MORE
Paul-Jervis Heath
pjh@modernhuman.co
+44 79 7456 7823
@pauljervisheath

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Conservation & The Knowledge Chain - Paul-Jervis Heath, Modern Human