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CONSUMER & INDUSTRIAL
BUYING BEHAVIOUR
CONSUMER & INDUSTRIAL BUYING
BEHAVIOUR
Submitted By: SUSHANT LULLA
Guided BY: Dr. ANANNYA DEB ROY
PERCEPTION
PROXIMITY
CONTINUITY
CLOSURE
PERCEPTUAL DISTORTION
PHYSICAL APPEARANCE
STEREOTYPES
FIRST IMPRESSION
HALO-EFFECT
Consumer & industrial buying behaviour
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