Consumer behavior unit 4
Download as PPTX, PDF
1 like172 views
Deviprasad Goenka Management college of Media Studies http://www.dgmcms.org.in/ Subject:Consumer Behavior unit 4 : Culture Faculty Name: Subhangi Ma'am
Consumer behavior unit 4
- 2. Culture Subculture Similar beliefs, values & customs Adhere to cultural beliefs Distinct cultural group Identifiable segment
- 3. Specific subculture Cultural themes of population Overlapping cultural traits Indian, Bengali, Brahmin
- 4. Nationality Religion Geographic region Race Age Gender Occupation Social class
- 5. Indian core values Spending pattern Festivals Occasions Relationships Family pattern
- 6. Values Rituals Festivals Beliefs Food habits
- 7. Similar geographic condition Brand preferences Product preferences Lifestyle
- 8. 1) Aryans 2) Dravidians Beliefs Values Food habits Clothing
- 9. Product preferences Brand preferences Lifestyle Habits Needs
- 10. Needs of men Needs of women Product preference Brand preference Working women Home making women (housewives)