Consumers, Start-Ups & the Future of Utilities
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A look at how Utilities can benefit from working with start-ups and how such a commercial eco-system is central to the evolution of the Utility business model
Consumers, Start-Ups & the Future of Utilities
- 1. Consumers, Start-Ups & The Future of Utilities Pat Tindale, CEO and Founder January 2105
- 2. www.stakk.iopage 2 agenda Part I The odd couple Start-Ups & Utilties Part II The future of the Utility business model
- 3. the AlertMe story www.stakk.iopage 3 An Internet of Things pioneer 2010 B2C hardware VC funded 200 end customers in UK 2015 B2B software Acquired by British Gas (US$100m) >3m end customers in UK /US /NL UX by Hive/Tech by AlertMe
- 4. began with a Consumer Panel www.stakk.iopage 4 Noise sensor Camera ThermostatReal time energy monitoring LampSmart plug Connected products in test 2009/10 Button 3,000,000+ homes using derivative products today
- 5. we grew with our customers www.stakk.iopage 5 A journey for the customer & the product! 2010 AlertMe Home security monitoring 2011 EnergySmart Home energy monitoring 2012 Hive Smart thermostats 2013 MyEnergy Personal energy analytics 2014 Omnia cloud-based IoT platform
- 6. success through partnership www.stakk.iopage 6 Playing to each others strengths Smart Heating 2012 Hive 2015 UX & thermostat by Hive/Tech by AlertMeEverything by AlertMe
- 7. lessons learned www.stakk.iopage 7 For Utilities skunk works vs VC type investment separate digital business unit & C(EO) sponsor develop a template for partner on-boarding For Start-ups product, product, product your company, your roadmap understand your role in the eco-system & optimise accordingly
- 8. www.stakk.iopage 8 agenda Part I The odd couple Start-Ups & Utilties Part II The future of the Utility business model
- 9. www.stakk.iopage 9 a revolution in energy supply 1880s 2010s centralising power generation : new central stations aggregated demand & supply de-centralising power generation : connectivity offers network efficiencies without co-location Pearl St Station, NY
- 10. www.stakk.iopage 10 but not the business model Cost Transparency & simplicity Control Environment Customer bug-bears 3 phase product evolution to solve Digital Hard- ware in loop Soft-ware in loop What was liberating in 1882 is showing its age today
- 11. www.stakk.iopage 11 pathfinders Digital Simple tariffs & switch Low overhead = cheaper Agent positioning P2P community energy plan Sharing the savings Hardware in loop Pay as you Use solar plans Giving you control Software in loop Solving customer pain points
- 12. the New Utility model www.stakk.iopage 12 The New Utility Hardware Financing Grid distribution & supply Alternate supply Install & maintain P2P software SAAS back-end Product Marketing Digital UX Commercial partner eco-systemheterogeneous customer base Gravity shift the future is about Service not Supply
- 13. end www.stakk.iopage 13 As the energy value chain becomes more complex the opportunity is to make it simpler for consumers Make it cheaper by harnessing the zero marginal cost of solar & the connectivity of distributed assets Service not Supply