Content as a byproduct
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The document emphasizes the importance of shaping experiences rather than just producing content in the age of distributed capitalism where individualization is key. It outlines a strategic approach using data and insights to create personalized experiences, as demonstrated with targeted campaigns on social media. Successful examples include creating custom filters for Snapchat users and delivering a pasta product that resonated with consumers, resulting in significant engagement and impressions.
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Exploring Eclipsa in The Return of the Shadowborne
There are places in Arcania that whisper. Eclipsa sings.
Hidden in swirling mists and absent from all known charts, the island of Eclipsa isnt something you find. It finds you. It appears only to those summoned by the relicscalled by the ancient pulse of forgotten light and ready to walk where shadow cannot tread.
In The Return of the Shadowborne, Eclipsa is more than a location. Its a reckoning. A sanctuary. A memory reclaimed. It is where the final stand of the Alliance unfoldsand where the Heart of Light, a relic older than time itself, awaits not to be taken, but to be understood.
The Arrival
No map leads to Eclipsa. The sea guards her jealously. It yields only for those marked by prophecy, purified by purpose. When the Alliance sails under a moonless sky, the sea begins to glownot from sunlight, but from something ancient. The fog doesnt lift; it parts. And then, without a sound, Eclipsa rises.
No horns. No birds. Just shimmer and silenceand the soft hum of something waiting.
The Living Shore
Eclipsas beaches are unlike any other. Crystals line the sands, humming beneath every step. The tide rolls in with whispers in forgotten tongues. Shells shift of their own accord. Here, even the seafoam remembers.
Liora kneels at the edge of the water, overcome by a sorrow she doesnt understand. Jin breathes deeply and says nothing. Magic here doesnt obey. It welcomes.
The Forest of the First Flame
Beyond the beach, the forest risesblack-barked trees glowing faintly with inner light. Fireflies drift in patterns like ancient runes. Deeper still, silence reigns.
This is where the First Flame was born. Before shadow. Before fall. Seraphinas senses are overwhelmed. Elara touches a pulsing root, eyes wide. The forest listens. The island lives.
The Alliance is silent. They are heard.
The Temple
At Eclipsas center lies no building, but a convergencea smooth stone platform inscribed with symbols older than speech. Fire dances with air. Earth meets water. Spirit flows through all.
Here rests the Heart of Light. Not forged. Not crafted. Awakened. Its glow doesnt dazzleit reveals. In this space, the Alliance speaks no spell, only a vow.
The island answers.
The Departure
Eclipsa doesnt vanish. It remains, folded into the fabric of Arcania, waiting. Not for the worthybut for the willing.
Some islands are not places. They are revelations. Mirrors. Gifts for those brave enough to carry what they find.
Final Thoughts
Eclipsa is not just the most magical island in fantasy fiction. It is the moment where fear yields to clarity. Where power bows to purity. Where light is not conqueredbut chosen.
In The Return of the Shadowborne, Eclipsa is not the end. It is the beginning of what comes after.What if Your Business Only Had One Billboard?
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Content as a byproduct
- 1. content as a byproduct
- 2. Hi Im Stavros (aka @stakon) and Im going to try to tell you a couple of useful things limiting the Look we are a great agency to a barely minimum
- 3. lets state the obvious facts
- 4. we live in the age of distributed capitalism
- 5. everything around us now is built with freedom of choice in mind* *(Netflix, itunes, Spotify, HBO, Cosmote & Nova on demand etc.)
- 6. and this created a state of mass individualization
- 9. no two people get the same search results on google, have the same facebook news feed or instagram stories sequence heck they dont even have the same itunes catalogue.
- 10. every smartphone is unique two minutes after its first boot.
- 11. what makes you think that in an age like this someone cares about your facebook post?
- 12. she cares only about her experience
- 13. so your take away should be
- 14. shape experiences dont (just) produce content
- 15. how?
- 16. 4pillars
- 18. insights why?
- 20. creative vehicle
- 21. data & insights shape the strategy that builds the foundation for the creative
- 22. and what about social media?
- 23. social media are just mediums to convey your message and interact.
- 25. lets see it in action
- 27. 370.000 female snapchatters in greece aged 13-24 (data)
- 28. they love custom filters (insight)
- 29. get them to experience the product on their own terms (strategy)
- 30. build custom filters for them to use and let them become the medium (creative)
- 34. results?
- 35. 267K unique impressions 6,4K filter shares 5,2K filter saves
- 37. build it (the experience) and they will come
- 38. greeks love pasta 竜溜亮留旅 亮留虜留凌僚略 旅 僚留 虜略僚凌亮竜 returns >90K results (data)
- 39. they crave them and they are vocal about it (insight)
- 41. find a way to cure the crave (strategy)
- 42. bring them an amazing product experience at their doorstep (creative)
- 46. well they came in numbers and shared the heck out of it
- 50. 10.000+ portions served (so far)
- 51. 4.000.000+ unique impressions from User Generated Content
- 54. one question
- 55. lets eat!