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Today, we're going to talk about how to use one piece of content to create multiple pieces of content. This is known as <strong>content atomization. The primary purpose of content atomization is to get more bang for your buck and more life out of your content. The majority of the time you are spending on your content is on the substance of the content, not the form of your content. So after spending considerable time creating a video, a podcast, or a blog, instead of immediately starting over to create new full sized assets, why not convert content you've already created into another format? I'm going to start by showing you content atomization in action. Then, at the end, let's talk about efficiency.Read less