際際滷

際際滷Share a Scribd company logo
CONTENT CURATION
WITH FEED140: PART 4
Making Blog Posts Out of Curated Items
Visit http://Feed140.com to create a free account.
Content Curation with Feed140: Part 1,
Strategy and Overview
This is part 4 of a series. If you are new to
the series, please start here:
http://feed140.com/content-curation-with-feed140-part-1-strategy-and-overview/
In this part, we will show you how to create posts
out of curated items to create helpful content for
your blog visitors and social network followers.
You will learn how to add value to curated content by
summarizing it in a blog post.
Each post will follow basic SEO guidelines to effectively
rank keywords in Google and other search engines and
generate significant amounts of long-term organic traffic.
In addition to traffic, content shared on your own blog is a
great way to establish a strong social media presence
and build brand awareness
Without further ado, here are the steps
to make blog posts out of curated items:
1. Login to your Feed140 account and go to the
RSS Feeds Section.
In this case, let's
take our account
and the social
media marketing
feed as the
example.
2. Check out the links posted in the particular RSS feed
and select ones that have great content.
For this feed, we
select the first
one. Make and save a
good screenshot of
this blog that will be
later used in our own
blog post.
Link to the curated
article:
http://www.searchen
ginejournal.com/25-
social-media-facts-
end-2015/142206/
3. Go to your WordPress admin platform and add a
new post
4. In a separate window, search for a good keyword
to be used on the new post
In Feed140, we use the keyword search tool, Jaaxy.This tool
provides important information about keywords such as
average searches, amount of traffic, number of competitors,
and SEO power on a monthly basis.
Basically, the SEO power tells how easy to rank a
keyword is. If it goes green, chances of ranking a
particular keyword is high.
The goal here is to choose keywords that have relevant
searches and traffic and easy to rank at the same time.
In this instance, we selected the keyword best social media
sites. Its SEO power is just on the average but there is a
significant amount of searches and traffic behind it.
 Take note that theres nothing wrong with selecting keywords
with low SEO power. If you think have a great SEO campaign to
handle high keyword competition, feel free to use it.
 You will pick up a lot of long tail traffic for phrases that you
would never predict, so its good to go for something popular
even if it has high competition.
5. Read the curated article, select snippets from the post to add
to the new blog post, re-write the snippets in your own words
 Pick good lines of introduction from the curated post.
 Capture key points
 Re-write the content in your own words, we are not doing this to plagiarize, but to
add our own voice and comment and add to the conversation, as well as summarize
for our audience so they can learn more if they are interested.
 Use the screenshot you saved earlier as your primary image. As you will learn by
following theYoast SEO Plugin guidelines below, use your keyword as the title and
description of your image.
 Select a good category and tags that fits to the topic.
Highlight the most
interesting parts of
the curated post and
always make sure to
cite the content
source with a link to
their page.
6. Fill out theYoast SEO page requirements.
For this step, you will need to install the freeYoast
SEO plugin. Here is a quick video tutorial showing
how to install the plugin and the basics of using it.
https://www.youtube.com/watch?v=qs2mB8lTROQ
Always make sure that
the main keyword
(best social media
sites in this instance)
is present on the
following:
 article heading
 page title
 page url
 blog post content
 meta description
7. Check if the SEO status turns green. Then, click
publish when ready.
 If it turns out to be yellow,
double check your work and
conduct a page analysis.
 Here is a sample page
analysis of this particular
post.
 Also highlighted here
with a red box are the
portions of the post
quality that needs
improvement.
8.Your post is ready for viewers to see!
Assignment
OK. Now its your turn. Over the next 7 days create and
publish at least one blog post from curated content. You
will also want to establish a posting frequency. For
Feed140, we post one article per weekday at a minimum.
You might post once per week or something in
between.We suggest once per week at a minimum if you
want to see any real results.
 Create at least one optimized blog post out of one of your
curated items
 Establish a posting frequency for curated blog posts
going forward
THANKYOU!
Visit Feed140.com to create a free account.

More Related Content

Content Curation Part 4 - Making Blog Posts Out of Curated Items

  • 1. CONTENT CURATION WITH FEED140: PART 4 Making Blog Posts Out of Curated Items Visit http://Feed140.com to create a free account.
  • 2. Content Curation with Feed140: Part 1, Strategy and Overview This is part 4 of a series. If you are new to the series, please start here: http://feed140.com/content-curation-with-feed140-part-1-strategy-and-overview/
  • 3. In this part, we will show you how to create posts out of curated items to create helpful content for your blog visitors and social network followers.
  • 4. You will learn how to add value to curated content by summarizing it in a blog post. Each post will follow basic SEO guidelines to effectively rank keywords in Google and other search engines and generate significant amounts of long-term organic traffic. In addition to traffic, content shared on your own blog is a great way to establish a strong social media presence and build brand awareness
  • 5. Without further ado, here are the steps to make blog posts out of curated items:
  • 6. 1. Login to your Feed140 account and go to the RSS Feeds Section. In this case, let's take our account and the social media marketing feed as the example.
  • 7. 2. Check out the links posted in the particular RSS feed and select ones that have great content. For this feed, we select the first one. Make and save a good screenshot of this blog that will be later used in our own blog post. Link to the curated article: http://www.searchen ginejournal.com/25- social-media-facts- end-2015/142206/
  • 8. 3. Go to your WordPress admin platform and add a new post
  • 9. 4. In a separate window, search for a good keyword to be used on the new post
  • 10. In Feed140, we use the keyword search tool, Jaaxy.This tool provides important information about keywords such as average searches, amount of traffic, number of competitors, and SEO power on a monthly basis.
  • 11. Basically, the SEO power tells how easy to rank a keyword is. If it goes green, chances of ranking a particular keyword is high. The goal here is to choose keywords that have relevant searches and traffic and easy to rank at the same time.
  • 12. In this instance, we selected the keyword best social media sites. Its SEO power is just on the average but there is a significant amount of searches and traffic behind it.
  • 13. Take note that theres nothing wrong with selecting keywords with low SEO power. If you think have a great SEO campaign to handle high keyword competition, feel free to use it. You will pick up a lot of long tail traffic for phrases that you would never predict, so its good to go for something popular even if it has high competition.
  • 14. 5. Read the curated article, select snippets from the post to add to the new blog post, re-write the snippets in your own words Pick good lines of introduction from the curated post. Capture key points Re-write the content in your own words, we are not doing this to plagiarize, but to add our own voice and comment and add to the conversation, as well as summarize for our audience so they can learn more if they are interested. Use the screenshot you saved earlier as your primary image. As you will learn by following theYoast SEO Plugin guidelines below, use your keyword as the title and description of your image. Select a good category and tags that fits to the topic.
  • 15. Highlight the most interesting parts of the curated post and always make sure to cite the content source with a link to their page.
  • 16. 6. Fill out theYoast SEO page requirements. For this step, you will need to install the freeYoast SEO plugin. Here is a quick video tutorial showing how to install the plugin and the basics of using it. https://www.youtube.com/watch?v=qs2mB8lTROQ
  • 17. Always make sure that the main keyword (best social media sites in this instance) is present on the following: article heading page title page url blog post content meta description
  • 18. 7. Check if the SEO status turns green. Then, click publish when ready. If it turns out to be yellow, double check your work and conduct a page analysis.
  • 19. Here is a sample page analysis of this particular post. Also highlighted here with a red box are the portions of the post quality that needs improvement.
  • 20. 8.Your post is ready for viewers to see!
  • 21. Assignment OK. Now its your turn. Over the next 7 days create and publish at least one blog post from curated content. You will also want to establish a posting frequency. For Feed140, we post one article per weekday at a minimum. You might post once per week or something in between.We suggest once per week at a minimum if you want to see any real results. Create at least one optimized blog post out of one of your curated items Establish a posting frequency for curated blog posts going forward
  • 22. THANKYOU! Visit Feed140.com to create a free account.