Content Distribution V2
- 1. Versaly Entertainment and Versaly Mobile Broadcasting Co. Mobile and Multi Platform Digital Media Distribution
- 2. Who We Are Versaly is a global mobile media and entertainment company for the always-connected mobile generation Founded in October 2000 Based in Seattle, WA USA Vmbc.tv is a mobile video syndication network operated by Versaly Actively operates, produces and programs mobile video channels Expanding into non-mobile distribution channels We are an experienced, dynamic, hard-working and aggressive company with great relationships throughout the industry Read more at http://blog.versaly.com/about
- 3. What We Do Versaly focuses on 2 areas of mobile media 1) Video - aggregate, publish, distribute and market 2) Wallpaper - aggregate, publish, distribute and market We are a mobile media company and mobile is our #1 focus
- 4. Versaly Mobile Broadcasting Co. The Mobile Video Syndication Network
- 5. Mobile Video Syndication Wide-scale mobile video distribution is complex Each carrier, social networking site and video portal has their video own specs, guidelines, supporting data, delivery processes, proprietary ingestion and management systems Our Production Syndication Platform (PSP) allows Versaly to easily and scalably deliver video to all these mobile video destinations and to the mobile viewing audience Produce 14 video formats to support over 250 handset models Consumer facing titles, meta-data, search terms Report back with a single aggregated and normalized format Active programming Daily/weekly activity to maximize viewership Deck placement, ordering, availability, search results, etc. Relationships enable featured placement and other marketing
- 7. Reach your target demo on all the devices and platforms that they use - mobile, web and television. The elusive 18-24 year old demo consumes entertainment on all three devices. Plan your campaign to reach them all. Vmbc.tv offers programming for all of these platforms. Multi Platform
- 8. Mobile The mobile phone is both in-home and out-of-home It is always on and always with the consumer It is the must-have device for 18-34 year olds One ad displayed at a time, doesnt compete for ad eyeballs Web Fully interactive Deepest and widest distribution network Largest audience, easiest to find, easiest to search Registered in top conceptual search engines, 5 million searches daily Ability for viral forwarding/sharing Television TiVo Cast subs in 850,000 US homes Most popular device for watching video Single ad may produce multiple consumer views Pre-rolls and post- rolls more acceptable Multi Platform VOD With VOD, viewer actively selects program, episode, place and time to watch; the consumer is fully engaged with his/her screen
- 9. Comedy Sketch outperforming Standup Comedy Entertainment Hollywood News, previews, etc Fashion Female-focused glamour, fashion, shopping Music Videos Top 40, Rock, Hip Hop News Daily, weather, finance and weekly summary Sexy Girls Non-nude Sports Mainstream and action/extreme Top Video Genres
- 10. m.Vmbc.tv Own distribution point within syndication network m.Vmbc.tv available in RIM BlackBerry store Both online and on-device Better and quicker insight, greater flexibility Featured placements
- 11. Program Syndication Vmbc.tv programming availability varies for each distribution channel Programs and episodes vary based on viewer trends, usage statistics and portal demo to maximize viewership Programming strongly defines audience demo Most distribution channels are cross-carrier and nation-wide Can hyper-target for RIM BlackBerry devices and other segments Vmbc.tv works closely with our distribution channels to provide featured listings and promotional placements to drive viewership Approx. 267 million mobile phone users in US Over 10% are mobile video viewers (over 26 million) 18-34 yr old demo comprise over 65% of market
- 12. Products & Territories Products Streaming video-on-demand Subscription (watch all you want) Free, Ad-funded (watch all you want) MMS Alerts Subscription (one URL per day sent to subscriber) Video clips Subscription (download and watch all you want) Pay-per-download MMS Alerts Subscription (peer to peer) Quantity 20+ video clips per program per month Territories Primary in USA strong coverage to majority of mobile audience Secondary in Europe Tertiary in Asia
- 13. Vmbc.tv Services Marketing and Marketability Program Concept Evaluation and Market Analysis Content Review (compliance to standards) VOD Programming Selection, publish dates, expire dates Post-Production (quality & consistency) Any format, frame-rate, audio-quality & bit-rate QA optimize both audio and video quality Final Cutting/Editing (creative) Inventory Management Hosting and Delivery Dedicated and secure delivery network FTP, XML, etc New distribution channel development Viewer Acquisition and Retention Strategies Tracking and Reporting Ad Sales
- 14. The Mobile Personalization B2B Distribution Network
- 15. Mobile Merchandising Keep up with current events and pop culture Research and maintain demographic info on consumer groups Fully understand distribution channels strategy Ensure deck is aligned with strategy Ensure deck is aligned with customer demographics Select the right content to sell to the target consumer Produce over 200 WP formats to support over 600 handset models across all distribution partners Market the content in an attractive manner Potentially create branded categories on deck Consider redundant placement Promote the content Review results and recommend new actions
- 16. Mobile Merchandising results in the best of the best products for the target demographic offered for sale in the easiest-to-find categoriesto optimize sales. Results
- 18. Online Catalogs Sales pitch rationale behind packages Demographic, market and other research included Well-defined, well-organized packages which can be placed on deck as is Allows consumers to find what they want easier/quicker Package and items named to influence sales Automatically delivered Dont have to order every one Easy access, easy viewing, easy ordering Keywords supplied upon order delivery Does not replace periodic sales/merchandise calls
- 19. Email Communication Sales Message Unobtrusive, read when time permits
- 20. Personalization Catalogs Easy for storefront mgr to preview, order, track, receive and push live
- 22. Easy Ordering Quick and easy to preview and order Check or dont Receive confirmation email with itemized order
- 23. Sexy (Girls and Guys) Celebrities Landscapes, Landmarks and Scenery (Destinations) Urban (Multicultural) Teen, Tween & College Art and Illustrations Popular Culture and Niche Religious/Spiritual Holidays, Seasonal and Gifting Latino (Mexico, PR, Cuba, other regions) Top Wallpaper Genres
- 24. Products & Territories Products Wallpapers and Screensavers Graphics, illustrations and photography Still, animated, slideshows and video Pay-per-download and subscription (download all you want) MMS Subscription (Alerts and P2P) Ringtones (TruTones, VoiceTones, Video Ringers, Alarms) Ringback Tones Quantity Varies greatly (depending on product) Hits-based business, more content increases chances for success Territories Primary in USA strong coverage to majority of mobile consumers Secondary in Europe Tertiary in Asia
- 26. iPhone Wallpaper App Available in AppStore Fully interactive application Click-thrus to your website Provide value to consumer With repeated display of your brand/message Every screen has branding opportunity Preview Screen Full Image Mode Image Info App Description Save to Phone
- 27. Versaly Services Marketing Category/Genre Concept Evaluation and Market Analysis Content Creation (your brand) Content Review (compliance to standards) Post-Production (quality & consistency) Inventory Management Hosting and Delivery New distribution channel development Viewer Acquisition and Retention Strategies Tracking and Reporting Mobile Content Management
- 28. Benefits of MCM Expedite content into the mobile marketplace Assist in reviewing raw inventory to create mobile products Select the best of the best Online catalogs merchandise w/ proper item names and groupings Easy to manage and send product offering Maintain brand integrity Single set of highly compelling assets in inventory and ready for distribution Consistent standard of content and high-quality throughout the market All steps approved by Client trusted partner Versaly does all post-production in world-class production studio Improve Clients mobile performance Lower mobile entry costs Optimize mobile products for maximum sales Very responsive - quick turn-arounds Easy for Storefront Manager to preview and order Delivers with keywords for platform search engines Delivery reports cced to Client
- 29. Summary Experience One of the most mature and established content companies in the industry8+ years Focus Content and B2B delivery of that content Ability Full staff to meet all needs Expertise Merchandising well-defined, relevant, creative and researched collections presented cleanly Thorough Names, categories and meta-data provided Execution Easy and efficient process, running smoothly for 3+ years
- 30. 555 116th Avenue NE Suite 232 Bellevue, WA 98004 (425) 577- 0201 Copyright 息 2000-2009, Versaly Games, Inc. All Rights Reserved. Versaly and the Versaly logo are registered trademarks. Vmbc.tv, Hollywood Insider, Fast Lane, Underground Sound, Club Brazil, Fleur and their respective logos, Big Entertainment on Small Screens are trademarks of Versaly Games, Inc. All other product and company names contained herein are trademarks, registered trademarks, or copyrights of their respective owners. Permission to use or reproduce any information contained herein, in its entirety or any portion, must be obtained in writing from Versalys President. Any unauthorized use of the contents herein is strictly prohibited. Thank you www.Versaly.com m.Vmbc.tv For further information contact: Stefan Heller VP of Asset Mgmt email: sheller@versaly.com mob: (206) 399 - 3017