Content Heavy Lifting: How to Upcycle and Recycle your Content Over and Over Again
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We spend all this time building channels to house our content, but many of us are strapped for time and talent (sometimes treasure!) to keep the content production in high-gear. In this talk, I highlight how weight lifting can helps us think about the ways to make content work across web, social and print to help youor your clientsthink creatively and strategically.
Content Heavy Lifting: How to Upcycle and Recycle your Content Over and Over Again
- 1. HOW TO RECYCLE (AND UPCYCLE) YOUR CONTENT OVER AND OVER AGAIN CONTENT HEAVY LIFTING: @meggo_costello
- 2. I LIFT WEIGHTS HI, IM MEGAN
- 7. I ALSO LIFT CONTENT
- 9. Art by Dylan Moriarty
- 10. ADDITIVE BIG PICTURE THINKING STARTED FROM THE TOP NOW IM HERE: PUBLICATIONS Cover stories Hero stories: Pro鍖les Long-form narratives Q&As Day-in-life Origins stories Sidebars So much more
- 11. LETS TRY SOMETHING NEW A CONTENT HERO: ART (?!)
- 12. CONTENT HEAVY LIFTING WHAT I LEARNED Dont forget print. Let it be your birds eye or your grounding force, or both. Set aside time, even small amounts, to think big it can be an important piece of upcycling/recycling. Use art with intentionality to tell your story. Think deliberately about your artist/designer and their story. Use easy photo editing tools (Canva, Pablo) that even non-designers can use!
- 13. BE P&G HOW CAN WE TAKE THIS FARTHER? https://www.pgeveryday.com/products-reviews
- 14. DIVISIBLE CONTENT PRINT+WEB+EMAIL MARKETING + BEYOND https://uwmadison.app.box.com/lsnewsletters https://parent.wisc.edu/newsletter-story/initiative-helps-ls-students-chart-their-futures/
- 15. STARTED FROM THE BOTTOM NOW WERE HERE PEOPLE: TAKING CONTENT BEYOND http://host.madison.com/wsj/today-s-students-need-more-than-a-job-hunt/article_b857ec36-8d63-50c9-bd6f-3f5669bd6e56.html
- 16. CONTENT HEAVY LIFTING WHAT I LEARNED Be P&G sometimes. Think divisibly about your message. Print + Web = always, right? Think people 鍖rst. Share your content and leverage your heros network.
- 17. CONTENT > MESSAGING THAT MOMENT WHEN
- 18. CONTENT HEAVY LIFTING PRESENTATIONS, TALKING POINTS, SPEECHES Rolling list of accomplishments Success metrics and data points Anecdotes and quotes Stories about people http://photos.uc.wisc.edu/photos/ 21504/view https://parent.wisc.edu/content/ uploads/2015/08/ parent_pgm_calendar_15-16.pdf
- 19. SO, FROM PRINT
- 20. TO EVENT COLLATERAL & MARKETING Photo by: Bryce Richter Art by Dylan Moriarty
- 21. TO FUNDING PROPOSALS (AND MUCH MORE) http://news.ls.wisc.edu/wp-content/uploads/2015/09/ls_ar_2015_FINAL.pdf
- 22. CONTENT HEAVY LIFTING WHAT I LEARNED Upcycle beyond content to people, things, places, events think big (with focus)! Keep a running list of accomplishments into your additive story. Freshen up your divisible elevator pitch.
- 23. LET SOME THINGS SURPRISE YOU
- 24. CONTENT HEAVY LIFTING I DIDNT PLAN THIS
- 26. THIS IS AWESOME
- 27. SO WE ASKED FOR CONTENT FROM THE COURSE http://news.ls.wisc.edu/wp-content/uploads/2015/09/ls_ar_2015_FINAL.pdf
- 28. WISHING FOR DIVISIBLE CONTENT SOME MISSED OPPORTUNITIES (STEAL THESE IDEAS) Guest posts on medium.com? Tumblr? Promoting Gregs blog posts for social (whos your star blogger? Social star? Networker?) Listicle content from our annual report or the new course: Steps that Matter, Choosing a Major, Fresh Advice social media promo? sharing with alumni network? (LinkedIn!) email marketing to students? Instavideo Did you know? So much more!
- 29. ADDITIVE SOCIAL CONTENT AND ALSO FUN STUFF
- 30. CONTENT HEAVY LIFTING ADDITIVE CONTENT Year in Review/Looking Back Looking Ahead/Whats Next Asking our audience
- 31. STEAL THESE IDEAS SOCIAL LOW HANGING FRUIT #TBT Holidays Best of on social/web Click to Tweet Boosting Facebook posts and using Facebook video Infographic of metrics of success Quoted/featured in the news
- 32. LIFT CONTENT UPCYCLE OR RECYCLE
- 33. THANK YOU! GET OUT THERE AND LIFT @meggo_costello