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Content is king

Raven Loon Communications
Raven Loon Communications

This is a short 6-minute talk about how to accelerate your word-of-mouth marketing endorsements. Content is king whether it's online or offline, written or spoken!

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Content is King Tips for Spreading the Word About Your Business! Joan Witte Raven Loon Communications December 19, 2012
Content is King Spread the word! Words matter Easy to share Tell a story Dec. 19, 2012 P. 2
Words Matter Test yourself: www.wordle.net Dec. 19, 2012 P. 3
Easy to Share 90 percent of word of mouth happens offline (Keller Fay Group) Be real and generous (memorable) Tap emotions Speak to 8th grade level Lead with intrigue Keep relevant Story--results Dec. 19, 2012 P. 4
Tell a Story Beginning Middle End Result (the punch line) Engage people Dec. 19, 2012 P. 5
www.theravenloon.com 734-646-0038

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Content is king

  • 1. Content is King Tips for Spreading the Word About Your Business! Joan Witte Raven Loon Communications December 19, 2012
  • 2. Content is King Spread the word! Words matter Easy to share Tell a story Dec. 19, 2012 P. 2
  • 3. Words Matter Test yourself: www.wordle.net Dec. 19, 2012 P. 3
  • 4. Easy to Share 90 percent of word of mouth happens offline (Keller Fay Group) Be real and generous (memorable) Tap emotions Speak to 8th grade level Lead with intrigue Keep relevant Story--results Dec. 19, 2012 P. 4
  • 5. Tell a Story Beginning Middle End Result (the punch line) Engage people Dec. 19, 2012 P. 5
  • 6. www.theravenloon.com 734-646-0038