Content is playing. Game on!
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The document discusses intelligent content and content strategy. It describes how content can be structured, semantically categorized, and made adaptable to be automatically discoverable, reusable, reconfigurable across different channels. This can be achieved through meaningful metadata, modular structures, and contextual rules to deliver personalized, optimized experiences to users.
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The Intelligent Content Engine
Meaningful Metadata
Machine Readable
Semantically Categorized
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[Content Type] <Speaker>
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TextVinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015](https://image.slidesharecdn.com/stcindia-151213072927/85/Content-is-playing-Game-on-9-320.jpg)
Content is playing. Game on!
- 1. Content is playing. Game on. Text 1 Content Strategy. Intelligent. Personalized. Omnichannel. Vinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
- 2. Text 1 Includes. Excludes. How. XML. DITA. Tools. Why. Optimization. Strategic. Process. Vinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
- 3. Text 1 All Audience. All Content. Everywhere Product Description All Content is Content Strategy Pre Sales Reviews FAQs Instructions Social Stream Corporate Blog Vinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
- 4. Text 1 Content Strategy. Why? Problem Goals. ROI. Vinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
- 5. Text 1 Content Strategy. Why? The Content Strategy way of doing Technical Communication Vinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
- 6. 1 Content Strategy in Technical Content User Research. Audit. Inventory. Content Models. Content Types. Metadata. Taxonomy. Technology. Reuse. Findability. Production. Publishing. Distribution. TextVinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
- 7. 1 The Intelligent Content Engine Intelligent content is structurally rich and semantically categorized and therefore automatically discoverable, reusable, reconfigurable, and adaptable. Ann Rockley, founder of ICC in 2009 and author of Managing Enterprise Content says TextVinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
- 8. 1 The Intelligent Content Engine Title | Speaker Photo | Speaker Name Structurally Rich TextVinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
- 9. 1 The Intelligent Content Engine Meaningful Metadata Machine Readable Semantically Categorized <image></image> <picture></picture> [Content Type] <Speaker> <field1></field1> TextVinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
- 10. 1 The Intelligent Content Engine Well Structured and Semantically Meaningful Reusable Mobile. Facebook in China. TextVinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
- 11. 1 The Intelligent Content Engine Modular | Independent | Flexible for Fusion | Responsive to Algorithm Reconfigurable Home Page Seller Page TextVinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
- 12. 1 The Intelligent Content Engine Modular | Independent | Flexible for Fusion | Responsive to Algorithm Reconfigurable Order (display) Access by Role Add (YouTube/Vimeo URL) TextVinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
- 13. 1 The Intelligent Content Engine Contextual Metadata Adaptive When. Where. To Whom. TextVinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
- 14. 1 The Intelligent Content Engine Adaptive Session: NOT a Unit of Information Title Category Author Picture Date, Time Teaser Description Tags TextVinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
- 15. 1 The Intelligent Content Engine Adaptive Session: NOT a Unit of Information Title Category Author Picture Date, Time Teaser Description Tags Location. Time. TextVinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
- 16. 1 The Intelligent Content Engine Adaptive Session: NOT a Unit of Information Title Category Author Picture Date, Time Teaser Description Tags TextVinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015 Specific User
- 17. 1 Adaptive Don Day Intelligent Content Applied to User Goals. Semantically Categorized Intelligent Structurally Rich Adaptive ContextualResponsive Rules Diagram Credits Noz Urbina, @nozurbina TextVinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
- 18. 1 The Future. Faceted Search: Meaningful Metadata. Discoverability. Future Proof: Modular. Fluid. Structured. Ready for Personalization: Amazing Experience Right Content. Right User. Right Time. Right Format. Right Language. HOW? Adaptive TextVinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
- 19. Title Category Description Session Details Day Time Speaker (n) Location Location Room Directions Picture Social URLs Link to Video Speaker Name Keynote? Sponsors? Adaptive TextVinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
- 20. Content Types Link to Video Speaker Adaptive Granular Modular Scalable Independent Units TextVinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015 Transcript LanguageBook Adaptive Content Models Content models appear to be the black sheep of information architecture. Cleve Gibbon
- 21. Personalization is the logical extension of Adaptive Content Models to provide a Contextually Relevant and Optimized Content Experience to Users. Personalized. User Profile | Context Recommendation Engine TextVinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
- 22. Personalized. Users Who. When. Where. Role. Experience. Skills. Identify All Touch Points Content They May Need TextVinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
- 23. Vinish Garg, @vingar Personalized. Users Recommended Movies on Amazon Home Page TextVinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
- 24. Showrooming Unified and Consistent Content Experience Omnichannel. TextVinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015 Source: Kevin P Nichols Speaks Knowledgebase Article Webinar White Paper Video Transcript
- 25. 1 Opportunity. Instructions. Experience. TextVinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
- 26. 1 References Elements of Intelligent Content: http://www.slideshare.net/CMI/the- elements-of-intelligent-content Noz Urbina, http://urbinaconsulting.com/ Kevin P Nichols, http://kevinpnichols.com/ ICC Blog: http://www.intelligentcontentconference.com/category/blog/ TextVinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
- 27. Vinish Garg Disclaimers and Copyrights This presentation is a copyright work of vhite systems. All artwork and graphics used in this document are the property of their respective owners, and its use is purely for non-commercial use, solely for this presentation purpose. Credits unsplash.com for the stock images used in this document. Questions? Business Website: http://www.vhite.com Blog: http://www.vinishgarg.com Twitter: @vingar LinkedIn: http://www.linkedin.com/in/vinishgarg 15 STC India Annual Conference 2015 | #STCIAC2015