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LavaCon 2011: Content Life Cycle Strategic Compass

ClearPath, LLC
ClearPath, LLC

The document discusses the content life cycle (CLC) and how it can help identify business requirements for how content is treated throughout its lifecycle. It provides examples of CLC models and recommends holding a workshop to map out the current content process, including the roles, products, and tools involved. The workshop aims to optimize the content workflow and inform the selection of a content management system. The results of one such workshop identified business needs, removed content silos, defined an end-to-end CLC, and focused on standardizing roles, products, and transitioning authoring technologies to better support publishing to multiple formats and audiences.

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The Content Life Cycle A Strategic Compass for People, Products and Technology Lavacon November 15, 2011 Mollye Barrett
Use the Content Life Cycle The content life cycle helps identify business requirement for how content must be treated, handled and processed. Identify requirements for an end-to-end content lifecycle with a focus on roles of people, information products produced and technology currently used.
Directional Wheel www.cdgroup.com/EX2/images/Content_Lifecycle. gif
Circles with Arrows
Circles in Circles http://www.langsolinc.com/cf/LANGUAGE/ContentFiles/Global%20Content%20Value%20Chain.png
http://metatorial.com/images/poster_big.jpg Flowchart
Content Life Cycle Thought Leaders Authoring, Repository, Assembly, Delivery, Archive Ann Rockley, Managing Enterprise Content: A Unified Content Strategy Capture, Manage, Deliver, Store, Preserve Association for Information and Image Management (AIIM) Authoring, Repository, Assembly/Linking, Publishing JoAnn Hackos, Content Management for Dynamic Web Delivery Collect, Manage, Publish Bob Boiko, The Content Management Bible Creation, Editing, Publishing Gerry McGovern, New Thinking Production, Delivery Tony Byrne, CMS Report
About the CLC for a Unified Content Strategy One Technical Publications team with 20 writers covering 14 products used 48 tools to produce PDF, HTML and HTML Help. Learn what every content creator does in the course of their normal day. Not everyone views their work in the same way, Work with a group to determine how they see their work.
CLC Workshop Identify how focus content is treated, handled and processed. Listen for problems. Look to optimize activities. More than authoring and publishing. Use workshop as a change management opportunity; let people know what is coming. Frame business process with the content lifecycle, not software functionality With information gathered, develop an impromptu content life cycle. Discovery presents opportunities for automation, areas of workflow improvement, ways to measure cost and a way to make a tacit technical publication process explicit. Understand projects and prepare for a content management system. Know what to look for!
Workshop: Products, Tasks, Tools Product Tasks Tools
Products: No Reuse
Products: Reuse
Products: Reuse, One Audience
Products: Reuse, 17 Audiences
CLC Workshop: Tasks automate workflow/reports track/attributes/conrefs IA role SME SME conversion conversion research reuse reuse troubleshoot troubleshoot reviews reviews style sheets add structure workflow/reports workflow automate style web design web design plan/replan plan/replan peer reviews peer reviews edit rebrand rebrand workflow workflow transforms/workflow automate post post usability manage manage proof publish publish documents documents design version control IA role add role quality system system content track track scripting scripting analysis control admin admin add structure DITA workflow/reports metrics SVG graphic graphic organize organize structure structure herd/nudge herd/nudge estimate estimate tweaking tweaking IA role queries queries meetings
CLC Workshop: Tools Rename Tumblr SharePoint CMS WinMerge CMS Paint utility RoboHelp Wordpad/ HTML Help DITA OTK Snagit Camtasia SQL capture Notepad Workshop oXygen DITA OTK CMS/Web Flash ePublisher Confluence Perl CMS Shared View oXygen services Develop CMS ANT CMS JAVA CMS Saxon CMS RenderX CMS Inset Plus DITA OTK Subversion CMS TextCrawler Snagit Visio DITA OTK CMS DITA OTK DITA OTK DITA OTK DITA OTK WebWorks FrameMaker WIN Grep CMS AXCM RoboHelp oXygen oXygen oXygen oXygen DITA OTK Flare Acrobat oXygen
Workshop Content Life Cycle
Published Content Life Cycle
Published Content Life Cycle: Roles
Published CLC Details
CLC Results Identified business requirements: personas and unified content How content is treated, handled and processed: removed content silos and publish from one source across products End-to-end content lifecycle: include published model that supports Web Help, HTML Help, PDF Focus on roles: People writers, information architect, system admin Information products Online Help, User Guide, Admin Guide, Forms Guide, Install Guide, Function Guide, Quick Reference Guide, Form Builder, Report Builder Technology Frame, Flare and RoboHelp to DITA with automated publishing, 17 audiences for all information products.
Discussion Mollye Barrett ClearPath, LLC mollye@clearpath.cc

More Related Content

LavaCon 2011: Content Life Cycle Strategic Compass

  • 1. The Content Life Cycle A Strategic Compass for People, Products and Technology Lavacon November 15, 2011 Mollye Barrett
  • 2. Use the Content Life Cycle The content life cycle helps identify business requirement for how content must be treated, handled and processed. Identify requirements for an end-to-end content lifecycle with a focus on roles of people, information products produced and technology currently used.
  • 3. Directional Wheel www.cdgroup.com/EX2/images/Content_Lifecycle. gif
  • 5. Circles in Circles http://www.langsolinc.com/cf/LANGUAGE/ContentFiles/Global%20Content%20Value%20Chain.png
  • 7. Content Life Cycle Thought Leaders Authoring, Repository, Assembly, Delivery, Archive Ann Rockley, Managing Enterprise Content: A Unified Content Strategy Capture, Manage, Deliver, Store, Preserve Association for Information and Image Management (AIIM) Authoring, Repository, Assembly/Linking, Publishing JoAnn Hackos, Content Management for Dynamic Web Delivery Collect, Manage, Publish Bob Boiko, The Content Management Bible Creation, Editing, Publishing Gerry McGovern, New Thinking Production, Delivery Tony Byrne, CMS Report
  • 8. About the CLC for a Unified Content Strategy One Technical Publications team with 20 writers covering 14 products used 48 tools to produce PDF, HTML and HTML Help. Learn what every content creator does in the course of their normal day. Not everyone views their work in the same way, Work with a group to determine how they see their work.
  • 9. CLC Workshop Identify how focus content is treated, handled and processed. Listen for problems. Look to optimize activities. More than authoring and publishing. Use workshop as a change management opportunity; let people know what is coming. Frame business process with the content lifecycle, not software functionality With information gathered, develop an impromptu content life cycle. Discovery presents opportunities for automation, areas of workflow improvement, ways to measure cost and a way to make a tacit technical publication process explicit. Understand projects and prepare for a content management system. Know what to look for!
  • 10. Workshop: Products, Tasks, Tools Product Tasks Tools
  • 14. Products: Reuse, 17 Audiences
  • 15. CLC Workshop: Tasks automate workflow/reports track/attributes/conrefs IA role SME SME conversion conversion research reuse reuse troubleshoot troubleshoot reviews reviews style sheets add structure workflow/reports workflow automate style web design web design plan/replan plan/replan peer reviews peer reviews edit rebrand rebrand workflow workflow transforms/workflow automate post post usability manage manage proof publish publish documents documents design version control IA role add role quality system system content track track scripting scripting analysis control admin admin add structure DITA workflow/reports metrics SVG graphic graphic organize organize structure structure herd/nudge herd/nudge estimate estimate tweaking tweaking IA role queries queries meetings
  • 16. CLC Workshop: Tools Rename Tumblr SharePoint CMS WinMerge CMS Paint utility RoboHelp Wordpad/ HTML Help DITA OTK Snagit Camtasia SQL capture Notepad Workshop oXygen DITA OTK CMS/Web Flash ePublisher Confluence Perl CMS Shared View oXygen services Develop CMS ANT CMS JAVA CMS Saxon CMS RenderX CMS Inset Plus DITA OTK Subversion CMS TextCrawler Snagit Visio DITA OTK CMS DITA OTK DITA OTK DITA OTK DITA OTK WebWorks FrameMaker WIN Grep CMS AXCM RoboHelp oXygen oXygen oXygen oXygen DITA OTK Flare Acrobat oXygen
  • 19. Published Content Life Cycle: Roles
  • 21. CLC Results Identified business requirements: personas and unified content How content is treated, handled and processed: removed content silos and publish from one source across products End-to-end content lifecycle: include published model that supports Web Help, HTML Help, PDF Focus on roles: People writers, information architect, system admin Information products Online Help, User Guide, Admin Guide, Forms Guide, Install Guide, Function Guide, Quick Reference Guide, Form Builder, Report Builder Technology Frame, Flare and RoboHelp to DITA with automated publishing, 17 audiences for all information products.
  • 22. Discussion Mollye Barrett ClearPath, LLC mollye@clearpath.cc