際際滷

際際滷Share a Scribd company logo

Content marketing

Download as KEY, PDF
K
Kelsey Abbgy

The document discusses the four pillars of content marketing: context, channel, connections, and commerce. It explains that context provides the branding and relevance for content, channel refers to how messages are distributed through various formats and devices, connections encourages engagement and relationship building, and commerce supports sales throughout the entire buying process by providing flexible options.

1 of 9
Downloaded 16 times
4 Pillars of Content Marketing Kelsey Abbgy Anne Beulac Natalie Emro Lindsey Kussmaul Alyssa Morse
3 Pillars
Content Marketing Narrative form of marketing Focuses on consumers needs Provides consumers with useful information to aid in purchase decisions Entertaining and not deceptive
Pillar 1: Context Basis for branding and message relevance Integrates elements of an organizations brand Creates backdrop for conveying story Supplies the place where content appears
Pillar 2: Channel Distributes messages Employs variety of conduits Encompasses a wide range of formats Delivered via a variety of devices
Pillar 3: Connections Encourages engagement and builds relationships over time Creates bait to lure participants in on other platforms Enables readers to forward and share information Places content on a mixture of platforms
Pillar 4: Commerce Supports sales at every step of the buying process View commerce options broadly Know buying is no longer just the purchase Allow prospects to close the deal the way they want to, when they want to
Clickz `
Content marketing

More Related Content

Content marketing

  • 1. 4 Pillars of Content Marketing Kelsey Abbgy Anne Beulac Natalie Emro Lindsey Kussmaul Alyssa Morse
  • 3. Content Marketing Narrative form of marketing Focuses on consumers needs Provides consumers with useful information to aid in purchase decisions Entertaining and not deceptive
  • 4. Pillar 1: Context Basis for branding and message relevance Integrates elements of an organizations brand Creates backdrop for conveying story Supplies the place where content appears
  • 5. Pillar 2: Channel Distributes messages Employs variety of conduits Encompasses a wide range of formats Delivered via a variety of devices
  • 6. Pillar 3: Connections Encourages engagement and builds relationships over time Creates bait to lure participants in on other platforms Enables readers to forward and share information Places content on a mixture of platforms
  • 7. Pillar 4: Commerce Supports sales at every step of the buying process View commerce options broadly Know buying is no longer just the purchase Allow prospects to close the deal the way they want to, when they want to

Editor's Notes