Content marketing - a gdybyś miał milion...
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A gdybyś miał milion” to inspirujący warsztat pokazujący trendy marketingu 2014. Szczególny nacisk podczas prezentacji zostanie położony na content marketing i komunikację w social media. Nie zabraknie również ciekawostek na temat marketing automation, inbound marketing oraz innych niestandardowych (jeszcze) form promocji. Wszystko zostanie pokazane na przykładach z prawdziwego życia: z firmy home.pl oraz z polskiego i zagranicznego rynku. Po części z prezentacją odbędzie się gra zespołowa, w której… pojawi się tajemniczy inwestor. Uczestnicy będą się głowić, jak sprostać postawionemu wyzwaniu. Dużo śmiechu, inspiracji, pokazania jak myśleć „out of the box”.
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Content marketing - a gdybyś miał milion...
- 1. Content marketing w home.pl Zakres działań A gdybyś miał milion… homepl home_pl pawelkrzych
- 5. A gdybyś miał milion… Creative Commons – Autor zdjęcia Felix Burton
- 6. A gdybyś miał milion… Creative Commons – Autor zdjęcia Felix Burton
- 7. 47% 39%robi zakupy w Internecie ma profile w social media 44%ma smartfona ZMIANA W POLSCE
- 8. A gdybyś miał milion… Creative Commons – Autor zdjęcia Felix BurtonŹródło: themakedamnsure.blogspot.com
- 10. 0,46%CTR w Polsce 0,10%CTR w USA 0,17%CTR w Grecji ILE OSÓB KLIKA W BANERY?
- 14. Creative Commons – Autor zdjęcia Karin Beate Nøsterud INBOUND MARKETING
- 27. Creative Commons – Autor zdjęcia U.S. Fish and Wildlife Service Headquarters
- 33. Q & Auestions nswers
- 35. Let’s play!
- 36. Creative Commons – Autor zdjęcia Milad Mosapoor
- 37. 1 2 3• start-up IT • Gotowy produkt • Ready to launch • Firma nr 1 • Lider rynku • Konkurencji nie ma, ale… • Firma dojrzała • Wiele lat na rynku • Jest kryzys • Zyski maleją
- 38. Content Marketing - Dlaczego chcemy to robić? ZAMIAST OKLASKÓW MOGĄ BYĆ LAJKI I FOLLOWY homepl home_pl pawelkrzych
Editor's Notes
- #3: 1997 – trzech kolegów Internet wtedy Rozwój współprace Lider Inny świat – bez finansowania Usługi dla biznesu
- #4: Co ja robię Co cenię I jeszcze jedna rzecz
- #5: Widoki z pracy Zapach czekolady
- #6: Zmiana Coelho Co działa teraz Święty Grall 2050 – Nowy Marketing
- #7: Zmiana to motywacja Nowe metody Narzędzia Żyjemy w świetnych czasach, Hashtagi w UK ciekawiej in future - Auto-samochody Narzędzia Definicja marketingu moja Komunikacja zintegrowana, nie e-marketing
- #8: Zmiany w PL E-commerce 47% Social 39% Mobile 44%
- #9: Andy Warhol – kto wie? 15 minut sławy/anonimowości Udostępniamy więcej i więcej o sobie
- #10: Banery – słabiej Czas popularności Krzyżyki Ślepota Adblock
- #11: Jak klikają u nas 0,10, 0,17, 046 PL Jak to jest w porównaniu do innych krajów 4,6 osoby na tysiąc 1000 – 215 000 ~ 400 zł Ile z tego kupi? Jak możemy poprawiać?
- #12: Remarketing Poprawia CTR Definicje użytkowników
- #13: Co na FB? Targetowanie Custom Audience Lookalike Audience Remarketing Case PLAY
- #14: https://www.youtube.com/watch?v=oVUnjOU6RdU#t=87
- #15: Outbound marketing – agresywny Jest go dużo 1000 banerów na tydzień Outdoor Odwrócenie roli
- #16: Treści Suche informacje produktowe General Motors – 40 mln $ na produkcję contentu
- #17: -Social -Blog – AMA, relacje live, partnerzy, platforma -rozwijaj.home.pl – SEO, trendy, czego chcą klienci -pomoc.home.pl – największa baza
- #18: -content marketing -gazetki reklamowe -80/100 zł na allegro -ponadczasowe
- #19: Leroy Merlin -Sklep internetowy -
- #21: Pan Zbyszek – Bułgaria Co można jeszcze? Offline – RFID, iBeacon (Estimote) BLE
- #22: Co daje Co o nas mówią Reakcje Trendy Analiza konkurencji Trendsetterzy USA – identyfikacja klientów, KLOUT
- #28: 2012 – 7% Polaków 2013 – 6% i coraz rzadziej 43% - stwierdziło, że ich zainteresowanie spadło
- #34: Twitter – audi – Ali Jafari Monitoring – Kaszka Nestle Internet ma moc – ACTA oraz NC+ El Clasico - https://www.youtube.com/watch?v=-jVTsFL2pAc