Content Marketing - AMI Australia "Uncovering Content Marketing"
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www.theonlinecircle.com | Presentation by @lucio_ribeiro | September 2015 | At AMI (Australia Marketing Institute)
Content Marketing - AMI Australia "Uncovering Content Marketing"
- 1. www.theonlinecircle.com Content Lucio Ribeiro Lead Strategist @ Online Circle Digital Twitter @lucio_ribeiro LinkedIn au.linkedin.com/in/lucioribeiro
- 2. Specialised in: 1) Content Marketing Creation, Curation and Distribution 2) Technical Development 3) Digital Data, Insights and Report 4) Digital Consultancy www.theonlinecircle.com
- 3. In 1920, there was 1 radio station in US. In 2011, there were 14,700. In 1946, America had 12 broadcasting TV stations. In 2011, there were over 1,700. In 1998 (over 15 years ago!), the average consumer saw or heard 1 million marketing messages year almost 3,000 per day. In 2015, there are 50 million businesses on Facebook and over 2,000 stories competing to show up in your personal Facebook News Feed at any given moment. Things have changed.
- 5. Australia
- 6. 2015 there were 850,000+ products and services in Australia utilising Facebook.
- 7. www.theonlinecircle.com Do Something Different Understand your audience https://www.youtube.com/watch?t=14&v=Zwt6Ur60ObA
- 8. www.theonlinecircle.com Do Something Different Understand your audience https://instagram.com/p/0LZMCKq-Ys/
- 13. www.theonlinecircle.com Dude take note. The battlefield is not longer just at the end of the tunnel but rather at the begin (tweet this!) B2B are people too. Emotional overtakes rational Marketers that lack data management, analytics, listening, automation, Content execution and strategy expertise will dry up
- 14. www.theonlinecircle.com 1. Nurture Your Personal Online Presence 2. Know the language 3. Dabble in everything, specialise in something (T-Shaped) 4. Attend Meetups and Events 5. Let curiosity get the best of you For the people willing to get into Digital
- 16. www.theonlinecircle.com Intelligence Monitoring Content Marketing Automation Ads + Report ThinkWithGoogle TalkWalker bufferapp.com Hubspot LocoWise Insights.FB.com Radian6 scheduGram Infusionsoft Kenshoo Barometer SocialPulse Hootsuite Adobe AdRoll Fiverr SocialPulse/trends Tools
- 17. www.theonlinecircle.com Thank you Email: lucio@theonlinecircle.com Web: www.theonlinecircle.com 際際滷s: slideshare.net/luciodiasribeiro Twitter: @lucio_ribeiro LinkedIn: Lucio Ribeiro