What Content Marketing Tactics are B2B Marketers Using?
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Only 1 in 8 businesses has an updated blog, and less than 1 in 5 businesses is active on social media platforms like Twitter or Facebook. Additionally, 70% of B2B marketers admit they cannot keep an updated blog. While content marketing tactics like social media, blogs, and articles are commonly used, just 1 in 5 B2B marketers use social media and only 1 in 8 use blogs. Many businesses and B2B marketers are struggling with content marketing and only a small portion are actively using these tactics.
What Content Marketing Tactics are B2B Marketers Using?
- 1. b2b blogging, content marketing & social media www.passle.net
- 2. b2b blogging, content marketing & social media www.passle.net
- 3. passle
- 4. passle
- 5. only 1 in 8 businesses has an updated blog*
- 6. less than 1 in 5 businesses is active* on twitter or facebook
- 7. 70% of b2b marketers admit they can’t keep an updated* blog
- 10. passle
- 11. What Content Marketing Tactics are B2B Marketers Using? 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 20% 17% 16% 16% 15% 15% 13% 13% 11% 11%
- 12. just 1 in 5 b2b marketers use social media
- 13. just 1 in 5 b2b marketers use social media and just 1 in 8 use blogs
- 14. just 1 in 5 b2b marketers use social media and just 1 in 8 use blogs
- 15. just 1 in 5 b2b marketers use social media and just 1 in 8 use blogs
- 16. Trawling through business’ websites and social media profiles to assess their content marketing activities…
- 17. Trawling through business’ websites and social media profiles to assess their content marketing activities… And surveying B2B marketers using an independent third party…
- 18. Trawling through business’ websites and social media profiles to assess their content marketing activities… And surveying B2B marketers using an independent third party… give us almost exactly the same result
- 20. businesses & b2b marketers are really struggling with content marketing
- 22. passle
- 23. passle only 18% of b2b marketers have even heard of the term ‘content marketing’
- 24. passle and only 11% have heard of the term ‘inbound marketing’
- 27. The State of Business Blogging passle better, easier business blogging www.passle.net