Content Marketing is P2P
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See why communicating person-to-person, authentically and transparently, is the only way to do business today.
Content Marketing is P2P
- 1. #cmworld There is no B2B or B2C. Its all P2P. Debbie Williams Co-Founder/Chief Content Officer, SPROUT Content @debwilliams23/@sproutcontent
- 2. #cmworld The Era of Transparency
- 3. #cmworld The Era of Transparency #1 Lesson for Brands Communicating person-to-person, authentically and transparently, is the only way to do business today. @debwilliams23
- 5. #cmworld P2P Success Stories: Lays
- 6. #cmworld P2P Success Stories: Patagonia
- 7. #cmworld P2P Success Stories: Core Power Yoga
- 8. #cmworld How do you make yourself into an authentic P2P brand? @debwilliams23
- 9. #cmworld
- 10. #cmworld
- 11. #cmworld
- 12. #cmworld (ABC COMPANY) consistently exceeds its clients expectations by providing extraordinary customer service and state of the art technology. Our carefully selected staff produces the highest quality (products) with the fastest turnaround. We guarantee that your business will be attended to immediately with expertise and integrity.
- 14. #cmworld Write How You Speak! Re-read your content. Edit to make sure it sounds like youre talking. Read it out loud and If it feels unnatural, fix it.
- 15. #cmworld
- 16. #cmworld DONT BE AFRAID TO REVEAL YOUR SECRET SAUCE The fear of over sharing is a common concern, especially among small and mid-size businesses that are not used to being so transparent. Dont be afraid to give away your secrets!
- 17. #cmworld
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- 19. #cmworld Empower employees and customers to contribute to your blog, build public personas and share their ideas and experiences.
- 20. #cmworld Your brand is what other people say about you when youre not in the room. Jeff Bezos
- 21. #cmworld Remember: Youre always speaking to actual people, your paying customers.
- 23. #cmworld Dont have a meltdown
- 24. #cmworld How do you make yourself into an authentic P2P brand?
- 25. #cmworld @debwilliams23 In a time of universal deceit, telling the truth is a revolutionary act. -George Orwell
- 26. #cmworld DEBBIE WILLIAMS Chief Content Officer/Co-Founder @debwilliams23 www.sproutcontent.com debbie@sproutcontent.com