2. AUDIO/PODCASTING
Podcasts are a place where audiences could find topics they are really interested in.
They can tune it whenever they want and dont have to invest specific time to focus
and read
New form of audio content: Audio chat rooms.
Audio chat rooms could be a potential great tool to get a real connection with
audiences.
CREATING CONTENT WITH AI TOOLS
AI tools will help humans to elaborate more content in a faster way, and help them to
focus on the creative side of creation
3. VALUE-DRIVEN CONTENT
This trend is a rule for 2022
Audiences expect to share real content that is empathetic, and that creates a meaningful
connection with them
Companies should focus on learning and understanding deeply what their audience interests
are, what they really need, what they really care about to.
Be sincere in all the possible ways.
SHORT VIDEO MARKETING
Audiences have made the short format the most preferred video format to consume and of course, the
most used format inside any content strategy in 2022
Streaming, personalized video messages, user generated video content and 360-degree
technology have created also ways to really connect and to develop a more interactive form to
communicate with audiences
Dont forget to Optimize SEO for video searching