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TOP 4
CONTENT MARKETING
TRENDS
FOR 2022
AUDIO/PODCASTING
 Podcasts are a place where audiences could find topics they are really interested in.
 They can tune it whenever they want and dont have to invest specific time to focus
and read
 New form of audio content: Audio chat rooms.
 Audio chat rooms could be a potential great tool to get a real connection with
audiences.
CREATING CONTENT WITH AI TOOLS
 AI tools will help humans to elaborate more content in a faster way, and help them to
focus on the creative side of creation
VALUE-DRIVEN CONTENT
 This trend is a rule for 2022
 Audiences expect to share real content that is empathetic, and that creates a meaningful
connection with them
 Companies should focus on learning and understanding deeply what their audience interests
are, what they really need, what they really care about to.
 Be sincere in all the possible ways.
SHORT VIDEO MARKETING
 Audiences have made the short format the most preferred video format to consume and of course, the
most used format inside any content strategy in 2022
 Streaming, personalized video messages, user generated video content and 360-degree
technology have created also ways to really connect and to develop a more interactive form to
communicate with audiences
 Dont forget to Optimize SEO for video searching
REFERENCES
 https://greatcontent.com/content-marketing-trends-2022/#content-marketing-trends-
set-to-dominate-in-2022
 https://the-cma.com/content-marketing-trends/
 https://blog.hubspot.com/marketing/state-of-content-marketing-infographic
 https://www.forbes.com/sites/forbesagencycouncil/2022/01/24/16-top-content-
marketing-trends-to-stay-on-top-of-in-2022/?sh=67ee35185c84

More Related Content

Content Marketing Trends 2022.pptx

  • 2. AUDIO/PODCASTING Podcasts are a place where audiences could find topics they are really interested in. They can tune it whenever they want and dont have to invest specific time to focus and read New form of audio content: Audio chat rooms. Audio chat rooms could be a potential great tool to get a real connection with audiences. CREATING CONTENT WITH AI TOOLS AI tools will help humans to elaborate more content in a faster way, and help them to focus on the creative side of creation
  • 3. VALUE-DRIVEN CONTENT This trend is a rule for 2022 Audiences expect to share real content that is empathetic, and that creates a meaningful connection with them Companies should focus on learning and understanding deeply what their audience interests are, what they really need, what they really care about to. Be sincere in all the possible ways. SHORT VIDEO MARKETING Audiences have made the short format the most preferred video format to consume and of course, the most used format inside any content strategy in 2022 Streaming, personalized video messages, user generated video content and 360-degree technology have created also ways to really connect and to develop a more interactive form to communicate with audiences Dont forget to Optimize SEO for video searching
  • 4. REFERENCES https://greatcontent.com/content-marketing-trends-2022/#content-marketing-trends- set-to-dominate-in-2022 https://the-cma.com/content-marketing-trends/ https://blog.hubspot.com/marketing/state-of-content-marketing-infographic https://www.forbes.com/sites/forbesagencycouncil/2022/01/24/16-top-content- marketing-trends-to-stay-on-top-of-in-2022/?sh=67ee35185c84