8 Content Initiatives to Seriously Consider
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View the presentation from the Thursday, February 2nd webinar: Content Initiatives You Need to Seriously Consider for 2012 You can access the recorded webinar with Q&A on YouTube at: http://youtu.be/cU8ycyPTj7Y
8 Content Initiatives to Seriously Consider
- 1. Welcome! Content Initiatives You Need to Seriously Consider for 2012 Happy Groundhog Day! February 2, 2012 The webinar will begin shortly @JuntaJoe @SonnhalterB2T
- 2. The Content Revolution Take the Information Lead in Your Industry and Sell Whatever You Want Joe Pulizzi (@juntajoe) Founder, Content Marketing Institute Co-Author, Get Content Get Customers and Managing Content Marketing @JuntaJoe @SonnhalterB2T
- 3. To help transform marketers into publishers. Less renting, more owning. EVENTS MEDIA CONSULTING Sept 4-6, 2012 Columbus, OH
- 4. Todays Agenda The Latest Research on Whats Happening in Content Marketing Real-World Content Examples and Tips to be Discovered From $0 to Multi-Million in Sales Q&A @JuntaJoe @SonnhalterB2T
- 8. @JuntaJoe @SonnhalterB2T
- 9. Publishing Publishing is the activity of making information available for public view. The stakes have been raised. http://en.wikipedia.org/wiki/Publisher @JuntaJoe @SonnhalterB2T
- 10. Barriers to Entry are Gone Content Acceptance Talent Technology @JuntaJoe @SonnhalterB2T
- 11. Searching for Information Google/ZeroMomentofTruth.com @JuntaJoe @SonnhalterB2T
- 12. Content Marketing @JuntaJoe @SonnhalterB2T
- 13. Content Marketing is Marketers as Publishers Owning the media, not Renting the media Attract and/or retain customers by creating /curating valuable and compelling content on a consistent basis to maintain or change a behavior. @JuntaJoe @SonnhalterB2T
- 14. The Difference? Marketers Publishers/Media @JuntaJoe @SonnhalterB2T
- 15. The Difference? Marketers Publishers/Media @JuntaJoe @SonnhalterB2T
- 16. Search Engine Social Media Optimization STORYTELLING Lead Generation @JuntaJoe @SonnhalterB2T
- 17. @JuntaJoe @SonnhalterB2T
- 18. Easieryet Harder @JuntaJoe @SonnhalterB2T
- 19. @JuntaJoe @SonnhalterB2T
- 20. @JuntaJoe @SonnhalterB2T
- 21. @JuntaJoe @SonnhalterB2T
- 22. @JuntaJoe @SonnhalterB2T
- 23. @JuntaJoe @SonnhalterB2T
- 24. 60% @JuntaJoe @SonnhalterB2T
- 25. @JuntaJoe Shutterstock @SonnhalterB2T
- 26. @JuntaJoe Shutterstock @SonnhalterB2T
- 27. @JuntaJoe @SonnhalterB2T
- 28. Real-World Examples and Ideas of Content Marketing in Action
- 29. The Niche Content Mission & Platform
- 30. @JuntaJoe @SonnhalterB2T
- 31. @JuntaJoe @SonnhalterB2T
- 32. @JuntaJoe @SonnhalterB2T
- 33. Get SUPER NICHE Pets Issues pertaining to pet owners who like to travel with their dogs. @JuntaJoe @SonnhalterB2T
- 34. Pets Issues pertaining to pet owners who like to travel with their dogs. @JuntaJoe @SonnhalterB2T
- 35. Define the Term and Flood with Great Content
- 36. @JuntaJoe @SonnhalterB2T
- 37. @JuntaJoe @SonnhalterB2T
- 38. @JuntaJoe @SonnhalterB2T
- 39. @JuntaJoe @SonnhalterB2T
- 41. Story Concept Main Deliverable Possible Ways to Break it Up 10 to 1 Think before and after What can the content become? Headline Keyword Focus Action @JuntaJoe @SonnhalterB2T
- 42. Re-Imagine Pre-Activation Distribution @JuntaJoe @SonnhalterB2T
- 43. Re-Imagine Pre-Activation Distribution @JuntaJoe @SonnhalterB2T
- 44. Re-Imagine Pre-Activation Google is Changing Everything (SOCIAL) Distribution @JuntaJoe @SonnhalterB2T
- 45. @JuntaJoe @SonnhalterB2T
- 46. - Author Presentations - Book Teasers - Series of Chapters - Contributor Spotlights - Embed Links @JuntaJoe @SonnhalterB2T
- 47. @JuntaJoe @SonnhalterB2T
- 48. Dominating a Category with Content Marketing and Social Media
- 49. @JuntaJoe @SonnhalterB2T
- 50. FINDING Customers Pain Points KEYWORD ANALYSIS @JuntaJoe @SonnhalterB2T
- 51. Google External Tool @JuntaJoe @SonnhalterB2T
- 52. ` @JuntaJoe @SonnhalterB2T
- 53. Google Alerts - Listen to Share Relevant Content - Listen for Story Ideas - Listen to Build Your Influencer List @JuntaJoe @SonnhalterB2T
- 54. @JuntaJoe @SonnhalterB2T
- 55. @JuntaJoe @SonnhalterB2T
- 56. Content for Key Questions @JuntaJoe @SonnhalterB2T
- 57. Over 200 blogs, Over 150 Webinars @JuntaJoe @SonnhalterB2T
- 58. The Book @JuntaJoe @SonnhalterB2T
- 59. @JuntaJoe @SonnhalterB2T
- 60. @JuntaJoe @SonnhalterB2T
- 61. @JuntaJoe @SonnhalterB2T
- 62. Social Media 4-1-1 @JuntaJoe @SonnhalterB2T
- 63. #hashtag @JuntaJoe @SonnhalterB2T
- 64. @JuntaJoe @SonnhalterB2T
- 65. @JuntaJoe @SonnhalterB2T
- 66. @JuntaJoe @SonnhalterB2T
- 67. @JuntaJoe @SonnhalterB2T
- 68. @JuntaJoe @SonnhalterB2T
- 69. @JuntaJoe @SonnhalterB2T
- 70. @JuntaJoe @SonnhalterB2T
- 71. THE LAST SLIDE THINKING LIKE A PUBLISHER Whatever you want to sell, books or events or anything else: Choose a niche you can become the leading expert in the world at. Develop AND share the best multi-channel content on the planet. Remove YOU from the story as much as possibleit will travel farther. @JuntaJoe @SonnhalterB2T
- 72. Q&A Joe Pulizzi joe@contentinstitute.com @juntajoe on Twitter John Sonnhalter jsonnhalter@sonnhalter.com @johnsonnhalter on Twitter @JuntaJoe @SonnhalterB2T
Editor's Notes
- #29: And lets start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, its critical to understand what we do for the buyer community.
- #30: And lets start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, its critical to understand what we do for the buyer community.
- #36: And lets start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, its critical to understand what we do for the buyer community.
- #41: And lets start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, its critical to understand what we do for the buyer community.
- #49: And lets start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, its critical to understand what we do for the buyer community.