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Content protection, rights management, watermarking: tools against piracy

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Vidya S Nath
Vidya S Nath

Content protection becomes even more important as multimedia distribution is widespread with online video services.

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CONTENT PROTECTION: CHANGING REQUIREMENTS TO WARD OFF PIRATES The $1.7 Billion content protection industry is rapidly changing: content security now embedded at the core of content as well as intrinsic to the networks GLOBAL PIRACY MENACE, 2016 SHARE OF PIRACY WEBSITES* 55% Share of global piracy websites vs. legal video consumption options NUMBER OF PIRACY VISITS (IN BILLIONS)* 8 20 9 14 7 8 7 6 PAIN POINTS Hacking growing at various points of the distribution network Too many distribution channels, and types of consumer devices and platforms Existing solutions challenged in scale and robustness FUTURE OUTLOOK Number of video end user devices to grow: 112% by 2021 Demand to keep growing over the next five years Content protection a must-have: focus to move away from client-based, hardware-dependent product lines Watermarking to become more granular: an empowering forensic tool to curb piracy B2C services for content protection to grow in the market CONTENT PROTECTION LANDSCAPE DRM CAS WATERMARKING Frost and Sullivan Analysis Microsoft Intertrust CastLabs Vualto Google NexGuard MediaSilo Coretrust Verimatrix Nagra IrdetoConax SafeView Arris Sumavision Cisco VO

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Content protection, rights management, watermarking: tools against piracy

  • 1. CONTENT PROTECTION: CHANGING REQUIREMENTS TO WARD OFF PIRATES The $1.7 Billion content protection industry is rapidly changing: content security now embedded at the core of content as well as intrinsic to the networks GLOBAL PIRACY MENACE, 2016 SHARE OF PIRACY WEBSITES* 55% Share of global piracy websites vs. legal video consumption options NUMBER OF PIRACY VISITS (IN BILLIONS)* 8 20 9 14 7 8 7 6 PAIN POINTS Hacking growing at various points of the distribution network Too many distribution channels, and types of consumer devices and platforms Existing solutions challenged in scale and robustness FUTURE OUTLOOK Number of video end user devices to grow: 112% by 2021 Demand to keep growing over the next five years Content protection a must-have: focus to move away from client-based, hardware-dependent product lines Watermarking to become more granular: an empowering forensic tool to curb piracy B2C services for content protection to grow in the market CONTENT PROTECTION LANDSCAPE DRM CAS WATERMARKING Frost and Sullivan Analysis Microsoft Intertrust CastLabs Vualto Google NexGuard MediaSilo Coretrust Verimatrix Nagra IrdetoConax SafeView Arris Sumavision Cisco VO