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Content strategies to engage your audience

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social media. We will present tools and tactics to help build engaging content strategies to build a digital profile on-line and how that influences people and search engines.

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Welcome @QuayForum Join Our Group
New Venue We're happy to announce our new venue for the Quay Business Forum. We've spent a great deal of time looking at many options in the last few months and loved this space, a great local venue with fantastic meeting and conference facilities which ensures the ongoing quality of the Quay Business Forum. @QuayForum Join Our Group
@QuayForum Housekeeping • Fire exit signs are located above all exit points, the assembly point is across the road on the pavement opposite the building. • Ladies & Gents toilets are located through the doorway to the left of the Champagne room, where we met for registration and in the basement bistro. • Please turn your mobile phones to silent. Join Our Group
Content strategies to engage social media audiences (and rank well in search engines). Presented to: Quay Business Forum 14/10/2015
Todays Presentation Objective: To provide businesses insights about choosing the right social media. We will present tools and tactics to help build engaging content strategies to build a digital profile on-line and how that influences people and search engines. Aim: • To provide you with a basic tool to create engaging content • Feeling comfortable with social media • Choosing the right tools for the job and measuring engagement
Social Media Statistics What do you need to know? Graphic courtesy of ‘We are social’
Choose your weapons! Which channels do you have to be seen on?
Let’s talk content philosophies Do you recognise any of these symptoms: • Social media snow blindness? • Are you creating a social shield? • Are you naturally becoming better a filtering your own email and social media feeds on Facebook and Twitter?
We need to join the revolution • How can you engage people in a more meaningful way? • Look towards your existing customers. • Believe in the power of building your relationships by helping people solve their problems
Content strategies to build an audience • The world has changed there is move a way from traditional ‘disruptive’ advertising in other people’s space • Now is the time to engage people and become more human in your delivery. • We need to build an audience that trusts us and wants to engage with us.
Stand out from the crowd • Define your position • Humanise your offer • Find your voice • Believe in personalising your offer
Defining your position: • Think about why you started your business? • What are good at? • Other than money why did you start your business? • In the ideal world what was it you saw your business doing?
Humanise your offer… Rather than selling a service or a product – what/where is the emotional response / the improvement to others lives? • e.g. Accountants: Auto-enrolment forecasts of pension pots – rather than the legal necessity • e.g. Restaurants: A great night out and guilt-free service when the dessert menu arrives.
Find your voice… • Define your top 3 products/services • List your top 3 customers • List 3 issues each may have with their business that you could solve • Look for commonality with these issues • Where can you add value and develop content to help them?
Checklist: Solve problems & make a connection • List your customers • Survey your customers • Engage with them • Don’t sell to them • Listen to them and start to understand issues they have • Add value to their lives • Earn their trust • Become the recommended ‘Go-to’ business • People want to work with people they like, know and trust • Treat customers well (over deliver but not at your expense) • Personalise don’t mass communicate • Measure and track your influence
Why consider Google too? • Personalisation is one of the core directions of the internet. Google is actively doing this. See:https://youtu.be/4hAgiIXuNbs • Youtube, Google Plus all have ranking implications. • Use Google’s base philosophy for SEO results • Your business is local, customer feedback impacts your rankings
Social Media & Search Engines • They are becoming more entwined. • Tweets will be listed and searchable
Tools for the job Now choose your ‘weapons’ – that fit your audience… • Where is the core content going to be held and distributed: • Email • Blog • e-Books • What channels do people in your space use: • Imagery – Pinterest • Live content – Snapchat / Facebook • Community forums • Video and how-to’s – Youtube • Local Search Google and Google Plus
Resources: • Powerful tips for e-mail marketing by e-blueprint • How to create web content by e-blueprint • Customer Survey: www.e-blueprint.co.uk/infographic • The Content Revolution by Mark Masters • Making the e-business transformation – Peter Gloor • Chase on Rabbit by David Parrish • Google Analytics • Hootsuite • Little Birdy Brand management by HitSearch
Connect: Nick Taylor e-blueprint digital Digital Marketing Agency Phone: +44 (0)151 203 2073 Email: nick.taylor@e-blueprint.co.uk Address: Elevator, 25 Parliament street 3rd Floor Liverpool, L8 5RN
Next Quay Business Forum • Wednesday 11th November • Same time, 8.00 to 10.00am, same place • Speaker – Alison McGovern, MP for Wirral South @QuayForum Join Our Group
Your feedback We welcome your feedback and would really appreciate it if you would take a moment to complete a brief online form which will be sent to you after the event. Alternatively, please scan the QR code below. QBF Feedback Form @QuayForum Join Our Group
Please help yourself to coffee & Bacon or Sausage batches For Quay Business Forum enquiries contact: Pam Knight | 0151 649 3911 | pknight@the-priory.co.uk @QuayForum QBF Feedback Form Join Our Group

More Related Content

Content strategies to engage your audience

  • 2. New Venue We're happy to announce our new venue for the Quay Business Forum. We've spent a great deal of time looking at many options in the last few months and loved this space, a great local venue with fantastic meeting and conference facilities which ensures the ongoing quality of the Quay Business Forum. @QuayForum Join Our Group
  • 3. @QuayForum Housekeeping • Fire exit signs are located above all exit points, the assembly point is across the road on the pavement opposite the building. • Ladies & Gents toilets are located through the doorway to the left of the Champagne room, where we met for registration and in the basement bistro. • Please turn your mobile phones to silent. Join Our Group
  • 4. Content strategies to engage social media audiences (and rank well in search engines). Presented to: Quay Business Forum 14/10/2015
  • 5. Todays Presentation Objective: To provide businesses insights about choosing the right social media. We will present tools and tactics to help build engaging content strategies to build a digital profile on-line and how that influences people and search engines. Aim: • To provide you with a basic tool to create engaging content • Feeling comfortable with social media • Choosing the right tools for the job and measuring engagement
  • 6. Social Media Statistics What do you need to know? Graphic courtesy of ‘We are social’
  • 7. Choose your weapons! Which channels do you have to be seen on?
  • 8. Let’s talk content philosophies Do you recognise any of these symptoms: • Social media snow blindness? • Are you creating a social shield? • Are you naturally becoming better a filtering your own email and social media feeds on Facebook and Twitter?
  • 9. We need to join the revolution • How can you engage people in a more meaningful way? • Look towards your existing customers. • Believe in the power of building your relationships by helping people solve their problems
  • 10. Content strategies to build an audience • The world has changed there is move a way from traditional ‘disruptive’ advertising in other people’s space • Now is the time to engage people and become more human in your delivery. • We need to build an audience that trusts us and wants to engage with us.
  • 11. Stand out from the crowd • Define your position • Humanise your offer • Find your voice • Believe in personalising your offer
  • 12. Defining your position: • Think about why you started your business? • What are good at? • Other than money why did you start your business? • In the ideal world what was it you saw your business doing?
  • 13. Humanise your offer… Rather than selling a service or a product – what/where is the emotional response / the improvement to others lives? • e.g. Accountants: Auto-enrolment forecasts of pension pots – rather than the legal necessity • e.g. Restaurants: A great night out and guilt-free service when the dessert menu arrives.
  • 14. Find your voice… • Define your top 3 products/services • List your top 3 customers • List 3 issues each may have with their business that you could solve • Look for commonality with these issues • Where can you add value and develop content to help them?
  • 15. Checklist: Solve problems & make a connection • List your customers • Survey your customers • Engage with them • Don’t sell to them • Listen to them and start to understand issues they have • Add value to their lives • Earn their trust • Become the recommended ‘Go-to’ business • People want to work with people they like, know and trust • Treat customers well (over deliver but not at your expense) • Personalise don’t mass communicate • Measure and track your influence
  • 16. Why consider Google too? • Personalisation is one of the core directions of the internet. Google is actively doing this. See:https://youtu.be/4hAgiIXuNbs • Youtube, Google Plus all have ranking implications. • Use Google’s base philosophy for SEO results • Your business is local, customer feedback impacts your rankings
  • 17. Social Media & Search Engines • They are becoming more entwined. • Tweets will be listed and searchable
  • 18. Tools for the job Now choose your ‘weapons’ – that fit your audience… • Where is the core content going to be held and distributed: • Email • Blog • e-Books • What channels do people in your space use: • Imagery – Pinterest • Live content – Snapchat / Facebook • Community forums • Video and how-to’s – Youtube • Local Search Google and Google Plus
  • 19. Resources: • Powerful tips for e-mail marketing by e-blueprint • How to create web content by e-blueprint • Customer Survey: www.e-blueprint.co.uk/infographic • The Content Revolution by Mark Masters • Making the e-business transformation – Peter Gloor • Chase on Rabbit by David Parrish • Google Analytics • Hootsuite • Little Birdy Brand management by HitSearch
  • 20. Connect: Nick Taylor e-blueprint digital Digital Marketing Agency Phone: +44 (0)151 203 2073 Email: nick.taylor@e-blueprint.co.uk Address: Elevator, 25 Parliament street 3rd Floor Liverpool, L8 5RN
  • 21. Next Quay Business Forum • Wednesday 11th November • Same time, 8.00 to 10.00am, same place • Speaker – Alison McGovern, MP for Wirral South @QuayForum Join Our Group
  • 22. Your feedback We welcome your feedback and would really appreciate it if you would take a moment to complete a brief online form which will be sent to you after the event. Alternatively, please scan the QR code below. QBF Feedback Form @QuayForum Join Our Group
  • 23. Please help yourself to coffee & Bacon or Sausage batches For Quay Business Forum enquiries contact: Pam Knight | 0151 649 3911 | pknight@the-priory.co.uk @QuayForum QBF Feedback Form Join Our Group