Content strategy
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The document describes two social media campaigns by Suntory: 1) The "Happy Taku-nomi Campaign" on Facebook aims to increase beer sales by giving users a chance to win prizes by liking photos of people enjoying beer together. It targets university students and workers and posts at night. 2) The "Thank You Dad Campaign" on Twitter builds brand image by encouraging users to tweet appreciative messages about their fathers tagged with #thankyoudadsuntory, with winners receiving glasses with their father's name drawn randomly. It targets 20-40 year olds and posts at night. Both campaigns use a series of posts to grab attention, introduce the campaign, encourage participation and announce winners.
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G321 foundation portfolio evaluation
G321 foundation portfolio evaluationDaveBrown796
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This document summarizes the key points made in a media portfolio evaluation. It discusses how the media product uses conventions of real music magazines in its layout and design elements. It represents the social group of teenagers and young adults interested in bass music through the images, text, and topics chosen. Finally, it suggests that newsagents, online publishers, music venues, and social media websites would be suitable institutions to distribute the magazine, since they could effectively reach the target audience.Question 5
Question 5nctcmedia12
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The document discusses how the author attracted and addressed their target audience for a music magazine. Some key techniques included using eye-catching images of featured artists on the cover, writing in an engaging tone using pronouns like "you" to draw readers in, and including an introduction from the fictional editor. Color choices and fonts were inspired by similar existing magazines. The contents page advertised social media to keep audiences engaged online. Competitions and prizes around music festivals aimed to appeal to the target demographics. Articles, quizzes, and interactive elements made the content appealing. Bold formatting drew attention to featured pieces.Question 2
Question 2adonnelly842
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The document discusses how the author targeted their magazine's audience through a questionnaire. The results showed their target was females aged 16-21, which the author falls under. To appeal to this group, the magazine's layout and images featured casual poses that were relatable. Professional music magazines with simple designs, like Q Magazine and NME, were also influences. The author aimed to represent their target social group by including models around the same age and using free gifts and slang terms to attract younger readers.evaluation
evaluationcrazyade
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The document summarizes the evaluation of a media product created by Adrian Williams. The media product is a music magazine that uses some conventions of real music magazines but also challenges conventions through its layout and design. It represents social groups of male teenagers to attract its target audience of 14-30 year olds interested in music. A music company like NME or Kerrang! might distribute the magazine. Through creating the project, Adrian Williams learned how to use tools like Blogger and Fireworks to compose magazines and portray ideas.Show Off
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The document discusses plans for launching a new clothing brand focused on casual and ethnic wear for men and women. It will offer personalized, hand-painted and embroidered clothes customized based on online customer preferences and feedback. The brand aims to engage customers through an online community on social media where they can provide input, view collections and quizzes, and get fashion advice from an animated "Style Guru" character. It will also partner with celebrity stylist Sabyasachi Mukherjee to design a premium collection and hold fashion shows.Evaluation Question 1
Evaluation Question 1MollyChapman100
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This document summarizes how the media product both adheres to and challenges conventions of real music magazines. It follows conventions such as using a masthead in the top third, featuring artists on the cover and contents pages, and having a column-based layout. However, it also challenges conventions by having an overlapping masthead, atypical color palette, and images that don't use direct address. The double-page spread challenges conventions by depicting the artist in a long shot looking to the side rather than a close-up. Overall, the media product draws from real magazines like Q and NME while also adapting conventions to better suit its intended indie music audience.Social media
Social mediafereshta20
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Social media is important for promoting the magazine because the target younger audience uses social media daily to stay up-to-date with trends, music, and events. Platforms like Facebook, Twitter, Instagram, Tumblr, and YouTube can be used to share magazine updates, contests and prizes, photos, and videos in order to engage readers at a low cost compared to television or billboard ads. These social media channels allow for interaction with readers and followers through posts, images, hashtags, and videos to help them feel connected to the magazine.Eval Q5
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The magazine attracts its audience through large images and prominent coverage of popular bands on the front cover. Additional text highlights other articles inside to entice readers to purchase the magazine. Bright colors and layout also make the magazine stand out visually. The headline and inclusion of many well-known pop punk bands are intended to attract fans of those artists to read about their favorite bands. Reviews of new pop punk bands help attract new fans and build trust in the magazine over time. Free posters of featured bands provide additional value for readers and incentive to continue purchasing issues that include their favorite artists.Social media
Social mediaellyshakular
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The document discusses using social media to promote a new music magazine. It will create Instagram, YouTube, Facebook, and Twitter accounts to share photos, videos, and information about music artists and upcoming magazine features. This will help attract an audience by informing them of interesting content in upcoming issues and encourage them to buy issues. It will also allow the audience to engage through likes, comments, and subscriptions to feel involved with the magazine and its music coverage. The use of multiple social media platforms aims to widely promote the magazine and reach a broad target audience.Genre of magazine complete
Genre of magazine completeEmilyPlenty
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The magazine will primarily feature pop music but will also include indie, alternative, and R&B genres to appeal to a wide audience. These genres are popular with the target age group and feature recognizable artists that will attract readers' attention. Including these genres allows the magazine to relate well to the memories and music tastes of readers from that generation. However, publishing these genres also leads to significant competition. Researching other successful music magazines can provide insights into appealing artists and features. Covering a variety of genres provides more topics for articles throughout the magazine to maintain readers' interest.Photography plan
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This document outlines plans for photography for a magazine cover and contents pages. For the cover, a female subject wearing fashionable clothing and makeup will be photographed alone on a white, black, or cream background in the studio using high key lighting to look glamorous. For the contents page, the main image will be a famous female subject in a studio wearing casual clothes, and smaller images will include close-ups and group shots with both natural and studio lighting. For the double page spread, a long shot of a male subject in designer clothes will be on the left, while the right side contains text and smaller images including a close-up of a female with bright makeup and group shots on white backgrounds related to the articles.New media
New mediaarnellgrace
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New media such as Twitter, Facebook, YouTube, and Instagram can help promote a new pop/rock music magazine and foster engagement between the magazine and its readers. Twitter and Facebook allow the magazine to share updates, interact with readers, and follow bands. YouTube and Instagram enable uploading photos and videos from concerts and events. A smartphone app would let readers conveniently subscribe and access magazine updates. These new media platforms are effective ways to reach the magazine's target audience and build relationships.Question 7
Question 7asmediab15
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The document discusses the key things the author learned in progressing from a preliminary task to the full product of a music magazine. Specifically:
1) The author learned how to edit backgrounds and add design elements like issue numbers, dates, prices and social media links to make the magazine more like a real published product.
2) For the contents page, the author added introductions, text boxes around cover lines, and more images to make it more appealing and easier to read compared to the preliminary college magazine.
3) For the double page interview spread, the author included an introduction, question and answer format, an image of the interviewee, and pull quotes to provide more context and make the interview easier forAttitude complete
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This magazine will be presented in an informal manner to relate to its target audience of younger people who would not want to read many pages of writing. It will use bright colors, bold fonts, and large pull quotes to emphasize the bold and outgoing genres of music featured. Photographs will show the audience's perspective to make the magazine feel more real. The layout and design will give readers a feel of freedom in the music world and relate to different genres through bold and funky fonts, with some pages using only images and little text to avoid discouraging the audience.In what ways does your product use, develop or challenge forms and convents o...
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This document discusses how the product was inspired by and borrows conventions from real pop magazines like Top of the Pops and We Love Pop. Specifically, it mentions being influenced by Top of the Pops' pink masthead which stands out, We Love Pop's use of large numbers on contents pages and ellipses to create intrigue, and Top of the Pops' full body photos and embedded images in double page spreads. The product takes visual and structural cues from these popular magazines to appeal to its target audience.As media evaluation
As media evaluationrjenkinss
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The document discusses how the student's media magazine product uses, develops, and challenges conventions of the genre. Through research of other music magazines, the student gathered ideas on graphical elements and presentation for their target audience. While focusing on indie music, the student aimed to appeal to a female demographic by using female models. The dark color scheme and autumn tone photos challenge stereotypes of indie magazines. The contents page takes inspiration from other magazines to incorporate typical codes and conventions to create a professional product. The house style and orange elements are continued throughout to maintain cohesion.Question 5
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The document discusses how the author attracted their target audience to their Indie/Alternative music magazine. They included features like an "up and coming" section to highlight new artists, priced the magazine affordably at 贈1.50, and included a gig guide listing upcoming music events. The author also discusses using social media like Instagram and Twitter to engage readers and support the "uses and gratifications theory" by allowing social interaction between fans, the magazine, and bands. Competitions on social media were meant to increase audience involvement.Evaluation question
Evaluation questionAhmed5757
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The document summarizes the steps taken to create a music magazine targeted at teenagers. This included conducting a questionnaire to understand audience needs and wants. The results showed the magazine should focus on price, interviews, and other features. A variety of pictures were included to appeal to readers, using bright colors attractive to teenagers to draw them in while maintaining a mature tone. The front cover depicts the color scheme through graffiti to match the target demographic.Evaluation
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The document summarizes a music magazine project created by the author after researching existing products. The magazine targeted an older audience of 30-50 year olds by including an interview with an unknown band and representing an older age group. It attracted its audience through a unique selling point of including a free CD and advertisements highlighting features like a double page spread and articles. The author learned skills in photo editing and page layout through completing the project.Question 4
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The document discusses targeting a magazine audience between ages 15-25 that enjoys house music, clubbing, and staying up to date with the latest music trends through iTunes and smartphones. It provides examples of the front cover, contents page, and double page spread designed to appeal to this target audience with bright colors, minimal text, and relevant images that can be understood quickly. The goal is to attract readers through engaging visual design rather than long passages of text.Question 2
Question 2MollyDickerson_
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The document summarizes the design choices for a music magazine targeted towards 10-15 year olds. Key points include:
- The cover uses colloquial language and bullet points to appeal to teenage readers. Celebrity features are highlighted to draw in fan bases.
- Photos on the cover and contents page are heavily edited with filters and effects to create a clean, sophisticated look while still seeming casual and relatable.
- A young, teenage artist is featured on the cover to make the content relatable to the target audience. Articles are in an easy to read format dominated by photos and graphics.
- Gender-specific content like fashion, competitions and giveaways are included to appeal to theCover price of publication complete
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This document discusses the cover price and frequency of publication for a new magazine. It will be published monthly for 贈3.99. Publishing monthly allows for more content like articles and photos, which were most popular in surveys. It also permits more advertisements, which are a major revenue source and help curate branding. Higher frequency justifies using higher quality paper and photos for a polished, professional finish that draws buyers. The 贈3.99 price was determined from market research showing 50% of respondents would not pay over 贈4.Front cover 1 (1)
Front cover 1 (1)baileydoyle
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The magazine uses large headlines featuring popular bands like "Bring Me The Horizon" to attract fans to buy the issue. It also prominently features other bands such as Biffy Clyro and Bullet For My Valentine to tap into their fan bases and boost sales. The cover image is a medium long shot of Bring Me The Horizon layered between the magazine heading and title to draw attention, and taglines like "Exclusive" and "Access All Areas" entice readers with promises of unique band content and interviews.Webmaffia - Social media snapshot
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The document provides information on social media strategies and results for several brands. It summarizes the approach taken for Birla Sun Life Mutual Fund which was to promote SIP on social media using hashtags and educate people about investing in SIP. This led to growth in Facebook likes and Twitter followers between June 2016 to December 2016. It also summarizes the approach taken for Saffola Fit Foodie which was to create a strong social media presence and build a community by sharing recipes and promotions which grew Facebook likes significantly between 2014 to 2016. Learnings From Successful Facebook Social Campaigns - Nudge - Social Media Wo...
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Third year marketing students planned a flash mob in downtown Kingston using chalk to promote the local hockey team, the Kingston Frontenacs. They used various social media channels like Twitter, Facebook, Instagram and YouTube to create buzz and engage the community around the event. Twitter was a key channel where they encouraged people to use the hashtag #chalkaboutit and retweet posts to gain more exposure. The students measured engagement through metrics like tweet volume and photos posted with the hashtag.Social Media Strategy: Anna Burbano
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The document provides a social media strategy created by Anna Burbano. It includes an executive summary, social media audit assessing accounts and audiences, objectives to increase followers and engagement, branding and voice guidelines, content strategies and tools, timing of posts, roles and responsibilities, social media policies, and response plans. The primary goals are to grow Burbano's online presence through more frequent, appealing posts and establishing a personal brand across channels like Facebook, Instagram, Twitter and Pinterest.Social Media Presentation - Round Two
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This document provides an analysis of social media strategies used by various brands. It discusses Pepsi Max's on-pack promotion supporting a Top Gear sponsorship which allowed entries online or via SMS. It also discusses Coca-Cola's "Secret Formula" campaign across multiple platforms and applications to reward fans. Skittles' campaign to get over 100k Facebook likes in exchange for a scholarship prize is summarized. Solo's promotion during the World Cup to have fans pledge support virtually or via lucky undies, Budweiser's Facebook app allowing fans to customize photos, and Old Spice's viral video responses are briefly outlined. Finally, Ford's 100% social media launch of the new Explorer via insights and influencers on Facebook is mentioned.More Related Content
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The document discusses using social media to promote a new music magazine. It will create Instagram, YouTube, Facebook, and Twitter accounts to share photos, videos, and information about music artists and upcoming magazine features. This will help attract an audience by informing them of interesting content in upcoming issues and encourage them to buy issues. It will also allow the audience to engage through likes, comments, and subscriptions to feel involved with the magazine and its music coverage. The use of multiple social media platforms aims to widely promote the magazine and reach a broad target audience.Genre of magazine complete
Genre of magazine completeEmilyPlenty
油
The magazine will primarily feature pop music but will also include indie, alternative, and R&B genres to appeal to a wide audience. These genres are popular with the target age group and feature recognizable artists that will attract readers' attention. Including these genres allows the magazine to relate well to the memories and music tastes of readers from that generation. However, publishing these genres also leads to significant competition. Researching other successful music magazines can provide insights into appealing artists and features. Covering a variety of genres provides more topics for articles throughout the magazine to maintain readers' interest.Photography plan
Photography planEmilyPlenty
油
This document outlines plans for photography for a magazine cover and contents pages. For the cover, a female subject wearing fashionable clothing and makeup will be photographed alone on a white, black, or cream background in the studio using high key lighting to look glamorous. For the contents page, the main image will be a famous female subject in a studio wearing casual clothes, and smaller images will include close-ups and group shots with both natural and studio lighting. For the double page spread, a long shot of a male subject in designer clothes will be on the left, while the right side contains text and smaller images including a close-up of a female with bright makeup and group shots on white backgrounds related to the articles.New media
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油
New media such as Twitter, Facebook, YouTube, and Instagram can help promote a new pop/rock music magazine and foster engagement between the magazine and its readers. Twitter and Facebook allow the magazine to share updates, interact with readers, and follow bands. YouTube and Instagram enable uploading photos and videos from concerts and events. A smartphone app would let readers conveniently subscribe and access magazine updates. These new media platforms are effective ways to reach the magazine's target audience and build relationships.Question 7
Question 7asmediab15
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The document discusses the key things the author learned in progressing from a preliminary task to the full product of a music magazine. Specifically:
1) The author learned how to edit backgrounds and add design elements like issue numbers, dates, prices and social media links to make the magazine more like a real published product.
2) For the contents page, the author added introductions, text boxes around cover lines, and more images to make it more appealing and easier to read compared to the preliminary college magazine.
3) For the double page interview spread, the author included an introduction, question and answer format, an image of the interviewee, and pull quotes to provide more context and make the interview easier forAttitude complete
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油
This magazine will be presented in an informal manner to relate to its target audience of younger people who would not want to read many pages of writing. It will use bright colors, bold fonts, and large pull quotes to emphasize the bold and outgoing genres of music featured. Photographs will show the audience's perspective to make the magazine feel more real. The layout and design will give readers a feel of freedom in the music world and relate to different genres through bold and funky fonts, with some pages using only images and little text to avoid discouraging the audience.In what ways does your product use, develop or challenge forms and convents o...
In what ways does your product use, develop or challenge forms and convents o...jodiebrown2
油
This document discusses how the product was inspired by and borrows conventions from real pop magazines like Top of the Pops and We Love Pop. Specifically, it mentions being influenced by Top of the Pops' pink masthead which stands out, We Love Pop's use of large numbers on contents pages and ellipses to create intrigue, and Top of the Pops' full body photos and embedded images in double page spreads. The product takes visual and structural cues from these popular magazines to appeal to its target audience.As media evaluation
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The document discusses how the student's media magazine product uses, develops, and challenges conventions of the genre. Through research of other music magazines, the student gathered ideas on graphical elements and presentation for their target audience. While focusing on indie music, the student aimed to appeal to a female demographic by using female models. The dark color scheme and autumn tone photos challenge stereotypes of indie magazines. The contents page takes inspiration from other magazines to incorporate typical codes and conventions to create a professional product. The house style and orange elements are continued throughout to maintain cohesion.Question 5
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油
The document discusses how the author attracted their target audience to their Indie/Alternative music magazine. They included features like an "up and coming" section to highlight new artists, priced the magazine affordably at 贈1.50, and included a gig guide listing upcoming music events. The author also discusses using social media like Instagram and Twitter to engage readers and support the "uses and gratifications theory" by allowing social interaction between fans, the magazine, and bands. Competitions on social media were meant to increase audience involvement.Evaluation question
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油
The document summarizes the steps taken to create a music magazine targeted at teenagers. This included conducting a questionnaire to understand audience needs and wants. The results showed the magazine should focus on price, interviews, and other features. A variety of pictures were included to appeal to readers, using bright colors attractive to teenagers to draw them in while maintaining a mature tone. The front cover depicts the color scheme through graffiti to match the target demographic.Evaluation
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油
The document summarizes a music magazine project created by the author after researching existing products. The magazine targeted an older audience of 30-50 year olds by including an interview with an unknown band and representing an older age group. It attracted its audience through a unique selling point of including a free CD and advertisements highlighting features like a double page spread and articles. The author learned skills in photo editing and page layout through completing the project.Question 4
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油
The document discusses targeting a magazine audience between ages 15-25 that enjoys house music, clubbing, and staying up to date with the latest music trends through iTunes and smartphones. It provides examples of the front cover, contents page, and double page spread designed to appeal to this target audience with bright colors, minimal text, and relevant images that can be understood quickly. The goal is to attract readers through engaging visual design rather than long passages of text.Question 2
Question 2MollyDickerson_
油
The document summarizes the design choices for a music magazine targeted towards 10-15 year olds. Key points include:
- The cover uses colloquial language and bullet points to appeal to teenage readers. Celebrity features are highlighted to draw in fan bases.
- Photos on the cover and contents page are heavily edited with filters and effects to create a clean, sophisticated look while still seeming casual and relatable.
- A young, teenage artist is featured on the cover to make the content relatable to the target audience. Articles are in an easy to read format dominated by photos and graphics.
- Gender-specific content like fashion, competitions and giveaways are included to appeal to theCover price of publication complete
Cover price of publication completeEmilyPlenty
油
This document discusses the cover price and frequency of publication for a new magazine. It will be published monthly for 贈3.99. Publishing monthly allows for more content like articles and photos, which were most popular in surveys. It also permits more advertisements, which are a major revenue source and help curate branding. Higher frequency justifies using higher quality paper and photos for a polished, professional finish that draws buyers. The 贈3.99 price was determined from market research showing 50% of respondents would not pay over 贈4.Front cover 1 (1)
Front cover 1 (1)baileydoyle
油
The magazine uses large headlines featuring popular bands like "Bring Me The Horizon" to attract fans to buy the issue. It also prominently features other bands such as Biffy Clyro and Bullet For My Valentine to tap into their fan bases and boost sales. The cover image is a medium long shot of Bring Me The Horizon layered between the magazine heading and title to draw attention, and taglines like "Exclusive" and "Access All Areas" entice readers with promises of unique band content and interviews.Similar to Content strategy (20)
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Get Creative Ideas to Grow Your Business With us!Amrit Web
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Get creative ideas to grow your business with us! From innovative marketing strategies to smart customer engagement, we help you stand out. Leverage digital trends, social media, and unique branding to attract more customers. Optimize operations, explore new revenue streams, and enhance customer experience for long-term success. Whether you're a startup or an established brand, our expert insights will fuel your growth. Let's innovate together and take your business to new heights!How Audiences use Technology and its Impact on their Lives
How Audiences use Technology and its Impact on their Livesamiejulianoamaral
油
In this presentation, "How Audiences use Technology and its Impact on their Lives", I explore how audiences (or people) engage with technology and its profound effects on individuals, society, and the world at large.
l examine the evolution of technology and the rise of the internet and its profound effect on human interactions, reshaping personal relationships, business practices, and global connectivity over the past two decades. A mix of key statistics and case studies will highlight the significant changes in how we communicate in the digital age.
KEY TITLE SLIDES:
- Introduction
- Access to the Internet
- History of the internet and technology
- Internet Connection Types
- Types of Electronic Devices
- Digital Device Applications
- Digital Devices used by Audiences
- How Consumers Search for Information
- What Consumers Buy Online
- Online Buyer Process
- Online Video Trends
- Consumer Trends
- Top Strategic Technology Trends
- 5 Biggest Changes Technology has Made to Modern Life
- Pros & Cons
- Summary
- References
In conclusion, we have the unprecedented ability to shape and envision different future through technology. As we continue to innovate, it's crucial to reflect on the ethical implications these advancements have on society and the diverse groups it affects. The rapid pace of technological change brings both opportunities and challenges, making it essential to consider how our decisions today will influence the world of tomorrow.How Does a Digital Marketing & Advertising Agency Create Engaging Content.pdf
How Does a Digital Marketing & Advertising Agency Create Engaging Content.pdfWhiz Marketers
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At Whiz Marketers, creating engaging content is more than just words and visualsit's about crafting an experience that resonates. We dive deep into audience behavior, leveraging data insights, emotional storytelling, and strategic execution to create content that captivates and converts. From interactive social media campaigns to SEO-optimized articles, we ensure every piece is tailored to drive engagement and brand growth. In the fast-paced digital world, content isnt just kingits the key to connection. Lets make yours unforgettable. Beyond the Basics- Scaling SME Marketing with Advanced Tactics and AI
Beyond the Basics- Scaling SME Marketing with Advanced Tactics and AIQuibble
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During this session we discussed how businesses can go a step further to enhance their marketing strategy. Following a website audit and once technical issues are fixed, businesses can review teir backlink profile, reviewing competitors, conduct keyword gap analysis and audit their own content to support an increase in organic traffic, rankings and conversions. We also looked at predictive marketing and provided a list of tools and resources businesses can access to stay ahead of the competition. TAM AdEx-A Glimpse into Print Advertising Trends for Y 2024.pdf
TAM AdEx-A Glimpse into Print Advertising Trends for Y 2024.pdfSocial Samosa
油
TAM AdEx reports 58% rise in print ad space since 2020
Overview of Print Advertising Trends
The latest TAM AdEx report reveals a 58% increase in print ad space in 2024 compared to 2020, with a modest 1% rise over the previous year. The quarterly trends show a 9% growth in ad space per publication in the fourth quarter of 2024 compared to the first quarter.
Leading Sectors and Categories
The auto sector led print advertising in 2024, contributing 15.2% of the total ad space, followed closely by the services sector at 14.9%. Within the auto category, cars accounted for 8% of ad space, while two-wheelers secured a 6% share. Notably, two-wheelers recorded the highest growth among the top 10 categories, increasing by 29% year-on-year.
Advertisers and Brands
Over 78,000 advertisers and 104,000 brands utilised print advertising in 2024. Among them, Maruti Suzuki India emerged as the top advertiser, while Honda Activa H Smart led the brand rankings. The top 10 advertisers collectively contributed 14% of the total ad space, with notable entries from Hero Motocorp, Honda Motorcycle & Scooter India, and Tata Motors.
Sales Promotions
Sales promotion ads played a significant role, occupying 32% of total ad space in 2024. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%.
Over 78,000 advertisers and 104,000 brands utilised print advertising in 2024. Among them, Maruti Suzuki India emerged as the top advertiser, while Honda Activa H Smart led the brand rankings. The top 10 advertisers collectively contributed 14% of the total ad space, with notable entries from Hero Motocorp, Honda Motorcycle & Scooter India, and Tata Motors.
Sales promotion ads played a significant role, occupying 32% of total ad space. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%. Brand promotion ads, without additional incentives, made up 65% of the ad space.
Festive Advertising
Deepavali remained the most prominent festival for print advertising, capturing 28% of the total ad space in 2024. It was followed by Navratri/Durga Puja at 21% and Christmas/New Year at 15%.
Ad Innovations and Positions
Ad innovation also marked a notable trend, with figured outline emerging as the leading innovative ad layout, followed by French window and tab formats. The top five innovative ad layouts collectively accounted for 0.6% of total ad space.
In terms of ad positioning, jacket-full page ads were the most preferred, with more than 8,400 brands opting for this format, led by Allen Career Institute.
Conclusion
The report highlights the resilience of print advertising, with sectors like auto, services, and education driving ad volumes, while festive themes and promotional strategies continue to shape the landscape.
Turn client websites into revenue engines
Turn client websites into revenue enginesAnton Shulke
油
Discover how interactive features elevate websites, transforming them into lead generators and revenue creators.
Gain strategies to upsell these increasingly necessary features to your clients in a way that enhances your value proposition.
Explore what success looks like out in the field, with real-life examples of clients and agencies employing transactional features on their sites.SEO TRENDS 2025 - Presentation - Matej otar - Digimedia.pdf
SEO TRENDS 2025 - Presentation - Matej otar - Digimedia.pdfDIGIMEDIA
油
SEO TRENDS 2025: Adapt or Get Left Behind
What really matters in 2025 SEO?
The SEO landscape is evolvingfast. If youre stuck in old playbooks, youre already behind.
￥ Swipe also through the carousel below for more detailed tips about each trend.
1. E-E-A-T: The Non-Negotiable Core
Google prioritizes Experience, Expertise, Authoritativeness, Trustworthiness (critical for YMYL topics).
鏝 Share case studies, customer journeys, etc.
鏝 Add credentials to bios.
鏝 Earn niche-related backlinks; update content regularly.
2. AI Tools: Speed vs. Substance
Help yourself with AI, but have in mind that purely AI content lack uniqueness and expertise; Googles AI Overviews reward expertise.
鏝 Inject original data, your expertise, testimonials.
鏝 Use headers & bullets for AI parsing.
3. Search Intent
65% of searches trigger SERP features (Ahrefs).
鏝 Analyze top-ranking pages content type.
鏝 Use SEO tools keyword intent filter.
4. Firsthand Experience: Your Unfair Advantage
Googles OriginalContentScore is a ranking factor.
鏝 Publish original research (surveys, A/B tests, etc.).
鏝 Add Meet the Team pages.
5. User-Centric SEO: Solve, Dont Sell
Algorithms prioritize content that solves problems, not just
keyword matches.
鏝 Turn support logs into guides.
鏝 Use simple language.
6. Hyper-Focused Keywords: Win Niches, Not Battles
Long-tail keywords convert 3x higher (Backlinko).
鏝 Use Answer The Public & Semrush Keyword Gap.
鏝 Target micro-niches.
7. SERP Features: Steal the Spotlight
Featured snippets/image packs eat 65% clicks.
鏝 Answer questions in 4060 words.
鏝 SEO-optimize images with descriptive alt text.
8. Cross-Platform SEO
40% of Gen Z uses TikTok/Instagram for search. Google prioritizes its platforms like YouTube.
鏝 Repurpose blogs into posts, reels, and videos.
鏝 Use hashtags.
9. UX: Googles Secret Metric
Dwell time / bounce rates impact rankings.
鏝 Ditch autoplay videos, unnecessary & intrusive pop-ups.
鏝 Use subheadings, visuals & short paragraphs.
10. Technical SEO: Silent Rank Killer
53% abandon slow sites (>3s load).
鏝 Fix slow pages.
鏝 Compress images.
鏝 Improve Core Web Vitals.
鏝 Minify JS & CSS.
11. Video SEO
YouTube drives 10% global traffic. Google shows videos in SERPs.
鏝 Optimize titles & descriptions.
鏝 Add tags, timestamps & transcripts.
12. Local SEO
46% seek local info (BrightLocal).
鏝 Target near me + service keywords.
鏝 Encourage reviews.
13. Voice Search
20% of searches are voice-based.
鏝 Target question-based keywords.
鏝 Use FAQ schema.
14. SEO Basics
Core SEO principles remain critical.
鏝 Clean URLs.
鏝 Compelling meta titles & descriptions.
鏝 Quality content + internal linking.
Pro Tip: SEO Audit your site regularly. Monitor Google Search Console.
#SEOTRENDS2025 #HOWTOSEO2025
#SEOTIPS #SEO #MATEJOTAR #DIGIMEDIA
Whats your #1 focus for 2025 SEO? Would you add any additional important SEO trend?
Comment below 皙鏝Your Website is Losing You Money. Lets fix that!
Your Website is Losing You Money. Lets fix that!Pixellion
油
Your website might be costing you money and you dont even know it. A slow, unoptimised or outdated site means lost traffic, leads and sales.Austin MUG: Using Scripting & AI in Marketo for Dynamic Personalization
Austin MUG: Using Scripting & AI in Marketo for Dynamic PersonalizationRobyn Hatfield
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Personalization is essential for modern marketing, but standard Marketo tokens have limitations. This session explores how Velocity scripting and AI tools like ChatGPT empower marketers to create smarter, more dynamic campaigns without adding complexity. Learn how to automate personalization, scale email customization, and use AI to generate scripts faster for more effective engagement.
Top Electronic and Electrical Components Manufacturers and Suppliers in India
Top Electronic and Electrical Components Manufacturers and Suppliers in Indiaworkmintmedia
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India's electronics and electrical industry is growing rapidly with a strong supply chain. With government incentives and increasing demand, the country is set to become a global leader.
The Secret Guide to Marketing Your Local Business For More Sales & Customers!
The Secret Guide to Marketing Your Local Business For More Sales & Customers!Hopeton Wilson
油
Discover the best Video Marketing tips for Local Businesses. Learn how to: 皚 Attract more customers and leads with targeted online strategies 皚 Leverage social media to boost visibility 皚 Convert leads into loyal customers with proven techniques and strategies. Learn how to use video marketing to build local trust and attract customers with testimonials.
This guide is a must-read for local businesses aiming to attract customers, boost sales, and stay competitive in the digital age.
The best content marketing in the travel industry
The best content marketing in the travel industryvanessaguedou
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Im exploring the world of content marketing in the travel industry.
Travel brands have mastered the art of storytelling and digital engagement to attract and inspire travellers. But which strategies stand out the most?
What is WhatsApp Marketing Strategies for Business Success.pdf
What is WhatsApp Marketing Strategies for Business Success.pdfMiddle Mania Marketing Agency
油
This document, "WhatsApp Marketing Strategies for Business Success," explores how to use WhatsApp, a powerful communication tool, to improve your company's marketing effectiveness. It covers effective customer communication techniques, personalized marketing plans, and how to expand brand influence through group and broadcast functions. By implementing these strategies, companies can enhance customer loyalty, increase sales conversion rates, and achieve sustainable business growth.Content strategy
- 1. M A I K O Y O S H I D A Content Strategy
- 2. Happy Taku-nomi Campaign (Facebook) Purpose: Increase sales Main focus: -To give an opportunity to have a precious time with friends or family -To show that Suntory is a part of users life Entertaining content
- 3. Happy Taku-nomi Campaign (Facebook) Audience: University students and working people Season: Summer (They want to drink beer) Winter (Bounenkai season) What time: at night (university students and working people see facebook at night)
- 4. Happy Taku-nomi Campaign (Facebook) Topic 1st post: Announcing that Suntory is going to do a new campaign in few days to grab customers attention
- 5. Happy Taku-nomi Campaign (Facebook) 2nd post: Introducing this campaign on facebook 1. Post a photo on Suntorys facebook page that shows people having a Taku-nomi party with Suntory beer 2. Facebook users Like that photo if they think it sounds fun 3. Person who gets many Likes can get Sunttory beer!
- 6. Example It sounds fun! I like this picture.
- 7. Happy Taku-nomi Campaign (Facebook) 3~4th post: Telling audience a current status Encouraging users to Like! (Reminding)
- 8. Happy Taku-nomi Campaign (Facebook) 5th post: Announcing the winner
- 9. Thank You Dad Campaign (Twitter) Purpose: Image building Main focus: To build an image that Suntory cares about good relationships between fathers and sons Entertaining content
- 10. Thank You Dad Campaign (Twitter) Audience: between twenties to forties Season: May and at beginning of June What time: at night
- 11. Thank You Dad Campaign (Twitter) Topic 1st post: Announcing that Suntory is going to do a new campaign in few days to grab customers attention
- 12. Thank You Dad Campaign (Twitter) 2nd post: Introducing this campaign on twitter 1. Users tweet appreciative words to their dads with #thankyoudadsuntory 2. Suntory sends glasses to people who participated in this campaign with their fathers name by drawing lots
- 13. Thank You Dad Campaign (Twitter) 3-4th post: Calling followers for participation
- 14. Thank You Dad Campaign (Twitter) 5th post: Announcing winners tweets