Content Strategy Order of Operations
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The document discusses the order of operations for content strategy. It outlines the DAS CPM framework which stands for Discovery, Appraisal, Staging, Creation, Promotion, and Measurement. Each step of the process is then further explained with considerations like identifying stakeholders, assessing existing content, and creating and promoting new content to meet strategic business goals. Effectiveness is measured by whether the content is achieving its intended objectives.
Content Strategy Order of Operations
- 1. CONTENT STRATEGY ORDER OF OPERATIONS @tomharari
- 2. Who here FINISHED GRADE SCHOOL? @tomharari
- 3. ORDER OF OPERATIONS (OLD) PEMDAS L X y E U A e C A N L a U r t L s S y e e Date @tomharari
- 4. Order of Operations (NEW) DAS CPM E U A A E A A N L n R G r t L F I y O c R m iacquire.com @tomharari
- 6. FORCE AGREEMENT D ON SUCCESS DISCOVERY MEASUREMENT iacquire.com @tomharari
- 7. IDENTIFY STAKEHOLDERS @tomharari
- 8. Do Market Research iacquire.com @Tomharari
- 9. What Are Your Business Objectives? iacquire.com @tomharari
- 10. HOW MUCH A APPRAISAL CONTENT EXISTS? @tomharari
- 11. DOES CONTENT MEET STRATEGIC GOALS?  Qualitative Vs. Quantitative? http://iacq.co/11g9muA  How Much is Enough? iacquire.com @tomharari
- 12. STARTING TO S STAGING MAKE MAGIC @tomharari
- 13. OLD School Planning iacquire.com @tomharari
- 14. New School Planning iacquire.com @tomharari
- 15. Wordpress Makes This Very Easy iacquire.com @tomharari
- 16. C CREATION @tomharari http://www.flickr.com/photos/fotologic/410355440
- 17. The Resources For Content Creators Are At Your Fingertips iacquire.com http://iacq.co/ZwmTdw @tomharari
- 18. P PROMOTION CONTENT MARKETING @tomharari
- 19. Content Marketing is The Only Marketing That’s Left… - Seth Godin iacquire.com
- 20. Planning & Strategy Leads To Awesome Content iacquire.com @tomharari
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- 23. Assess Performance M MEASUREMENT @tomharari
- 24. Look Beyond Rankings Is Content Meeting Business Goals? iacquire.com @tomharari
- 25. READING ASSIGNMENT iacquire.com @tomharari
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