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We spend a lot of time trying to solve communication problems through design. We design first, write later, and end up iterating endlessly, only to start the process over again — design first, words last. What would happen if we wrote the words first — agnostic of technology or channel — and then designed an experience to bring those words to life? That’s what the video game industry does, and maybe we should take a cue from their results — equal parts men and women spending hours on end (and billions annually) to play video games on every device imaginable. Steph Hay will show us Content-First techniques and artifacts she adapted from video-game-design processes, then used to design web and mobile experiences for Ben & Jerry’s, Annie E. Casey, and FastCustomer.com. All resulted in faster learning, fewer iterations, a more cohesive voice and tone, and higher engagement. Presentation by Stephanie HayRead less