This document discusses using contests and team-building activities to motivate restaurant employees to better remember customer names. It proposes a month-long contest with a cash prize where employees record customer names and details in a notebook. Employees are given tips to get names, such as introducing customers to each other and the hostess. Daily pop contests are also suggested, where employees who can accurately name the most customers can leave work early. The goal is to inspire employees to value customers beyond just money by documenting them as people.