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Storytelling…
◦ Ubiquitous – everyday, everywhere
◦ The better the story, the stronger the
conviction
◦ It always works!

Who creates these stories?
◦ Film-makers
◦ Artists
◦ Influencer/Creators
◦ Advertising Agencies
◦ Brands
PUSHPULL

Why collaborate
with creators?
◦ Isn’t our TG is already consuming that
story and we just collaborate with
that creator?
◦ Pull vs Push.
◦ 100% organic reach.
◦ High impact due to focus on
influencer’s audience.

Isn’t collaborating
with creators time-
consuming and
highly operational?
WE DO THE HEAVY LIFTING FOR YOU

The Kick-start
BRAND BRIEF AUDIENCE CONTENT
REQUIREMENT
CHOOSE CONTENT
CATEGORIES

Pieces to the
Puzzle
◦ YouTube / Instagram / OTT
◦ Creator & upcoming content
◦ Biggest bouquet of upcoming content
opportunities
◦ Music videos
◦ Celeb chat shows
◦ Short films
◦ Web series
◦ Food shows
WHAT IS BEST FOR YOUR BRAND?

First-in-Market
Opportunities
◦ Every song releasing in next 3 months.
◦ Story of every upcoming short films /
web series

Reach out to
Niche audiences
◦ Find micro / niche influencers
◦ e.g. Sweater lover ( and not just fashion
influencer)
◦ E.g. chocolate baker specialist ( not just
food Youtuber )

SHEEKO PARTNER NETWORK
● SPN has 50,000 Micro influencers
○ 2k ~ 20k followers on Instagram
● Across 4 categoriesfor
○ Beauty
○ Fashion
○ Foodie
○ Designers / Illustrators / Doodlers
● Useful for
○ Product trials & Unboxing
○ Create buzz
○ Share Advertorials
○ Social Media Posts & Creatives
● Benefits :
○ 100% authentic voice
○ Social Media creatives @ half cost
○ Connect better with your audience
○ Sheeko manages the logistics

Scale up your
Social Content
efforts
◦ Outsource your social media content
team to us.
◦ With 100s of creators, creativity goes
next level.
◦ Earn new audiences that these
creators have.

First-in-Market
Technology audit of
Content Category
◦ Quality / type of creators / pricing /
performance / competing brand
work done in this… before looking at
creators
◦ Technology driven insights

Bespoke
Service Model
◦ Subjective analysis done for each
creators recommended. Handpicked
to suit the brief.
◦ Coordination with creators from
briefing to creation & distribution.

End to End
STRATEGY >> CREATION >>
DISTRIBUTION >> MEASUREMENT
TECHNOLOGY + SERVICE

The Best Part
◦ ROI driven model – CPV
◦ Guaranteed minimum views
◦ Brand protection technology

Our Work
◦ CPV – Cost per view
◦ Cost inclusive of
◦ Creative +
◦ Production +
◦ Distribution +
◦ Analytics
Video Link CPV = 0.30
Edgy
storytelling
Video Link CPV = 0.70 Health Advocate
Video Link CPV = 0.06 Branded Music
Comedy Sketch
for Kids
Comedy Sketch
on Father’s Day
theme

Case Study - HAPPN
◦ Launched in India in march 2017, Happn was looking
to grow user base in India directly competing with
Tinder
◦ Collaborated with several Youtubers who talk about
relationships. Released 30 videos within 15 days
generating a lot of buzz, and delivering
◦ 70Mn+ views, 5Mn+ Engagement
◦ CPV – 0.10 Rs

The Team
Rachit Juneja
- IIT Delhi
- Founder of Brandzup
Media the force behind
leading Youtubers Amit
Bhadana & Harsh Beniwal
Tarun Kota
- IIT Delhi
- Founder of Jaffa games,
built Bahubali fan game
that crossed 30k
downloads in a week.
Beerajaah Sswain
-Ex Agency Head
(Omnicom Media
Group, GroupM,
Ogilvy)
Janhavi Shukla
- Bachelors in Persian
Language from JNU
- Specialist in Content

Send Us a Brief
◦ campaign@sheeko.in
◦ +91-97736 54171

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