This white paper discusses contingency design, which involves anticipating errors or unexpected user experiences and designing interfaces to handle them gracefully. Contingency design can improve usability, conversion rates, revenues, and brand loyalty. It recommends providing immediate feedback on errors, notifying users when errors are corrected, accounting for international formatting variations, and tracking errors to learn from them. Examples include "did you mean" search suggestions, well-designed error pages, and ensuring the back button always functions properly. The paper links to additional resources on contingency design and encourages uploading designs to implement contingency design principles.
2. What are the benefits of Contingency Design
Improved Usability
Improved Conversion Rates
Increased Revenues
Increased Brand Loyalty
White Paper: Contingency Design
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3. How to use this?
When giving immediately feedback, errors can be prevented
If something went wrong, show what and where
Notify the user when he corrected an error
Take care of international validation rules, for example
addresses around the world can be quite different.
Track your errors to learn, like you can do with Google
Analytics
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4. Examples of contingency design
Search bar similar to or did you mean this? can be really
helpful when user start typing something unrecognizable.
Design error pages. This way users will not be disappointed
when something didnt work because of their actions.
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5. More examples of embracing contingency design
Never break the function of the BACK button. Users need to
be able to go back and forth or refresh whenever they like to
without any issues.
Highlight errors when they occur on form submit and show
everything on the same page so users are not confused.
Spend time on search failures. You want to help the user
when he is searching for something but no matches were
found.
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7. Upload your design and start your business!
Upload your design to our system and we create a
working template for you in only a few days!
White Paper: Contingency Design
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