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Continuous Validation
Shihab Hamid and Sherif Mansour
Product Guys @ Atlassian
Continuous Validation - Lean Startup Machine Sydney 2013
Continuous Validation - Lean Startup Machine Sydney 2013
Build
Measure
Learn
2.0
Problem( Idea( Prototype( Product(Problem( Idea( Prototype( Product(Problem( Idea( Prototype( Product(Problem( Idea( Prototype( Product(
on the cheap
Continuous Validation
Problem( Idea( Prototype( Product(
Validate the problem
1 Urgent?
2 Pervasive?
3 Pay to solve?
Continuous Validation - Lean Startup Machine Sydney 2013
Surveys
Group your market into common problem areas
User Story Mapping
Map out user 鍖ow and solve the biggest pain point
Customer Interviews
Identify common pain-points and underlying problems
Problem( Idea( Prototype( Product(
Give them $100
Force the prioritisation question on your customers
Sell before you build
Market your solution as it were built using a landing page
Interviews & Surveys
Engage your customers and aggregate their perspective
Continuous Validation - Lean Startup Machine Sydney 2013
Continuous Validation - Lean Startup Machine Sydney 2013
Continuous Validation - Lean Startup Machine Sydney 2013
Continuous Validation - Lean Startup Machine Sydney 2013
Continuous Validation - Lean Startup Machine Sydney 2013
Continuous Validation - Lean Startup Machine Sydney 2013
Problem( Idea( Prototype( Product(
validate before you
START
Continuous Validation - Lean Startup Machine Sydney 2013
fakeit till you
make IT
tools to help you
fake IT
Build a user interface Flatpack
http://atlss.in/AUIFlatpack
Per-user extensions
Great for visual prototypes, quick DOM manipulation,
dialogs, prompts, JS-based changes...
Quick and easy to hack up
HTML + CSS + JS and youre done
User-speci鍖c extensions (Speakeasy)
http://developer.atlassian.com/display/SPEAK
speed
鍖delity
?
Continuous Validation - Lean Startup Machine Sydney 2013
speed
鍖delity
?
Faking it: A recipeKeynote Edition
1 Make your base
Take a screenshot with the main screen(s) you want to work with,
paste in Keynote.
2 Mix & match keynote goodness
Use pre-prepared some ready-to-use dialogs, menus, buttons... all in
Keynote ready to to mix in with your recipe.
3 Apply desired icing on top
Link parts of the screen, transition slides show screen 鍖ows, animate
to show interaction... its all up to you!
Build a toolbox
Create a visual library of your product components, consider a
JavaScript framework or prototype in Keynote or PowerPoint.
Its okay to fake it
Save time and money - validate your concepts, fast.
12
6
39
Use the right tool
High 鍖delity prototypes are not always what you want.
Choose the right tool for each situation.
Problem( Idea( Prototype( Product(
friction
Continuous Validation - Lean Startup Machine Sydney 2013
Continuous Validation - Lean Startup Machine Sydney 2013
GOT FEEDBACK?
PRIZEmovie tix
Easily express yourself
Quick and simple
Rate this feature:
bad
good
great
 barrier to entry
Avoid login, reduce the amount of 鍖elds, context
switching...
* required
Make it fun!
Think of how you can incentivise.
PRIZEmovie tix
Continuous Validation - Lean Startup Machine Sydney 2013
Problem( Idea( Prototype( Product(
Thank you!
@sherifmansour
sherif@atlassian.com
@shihabhamid
shihab@atlassian.com

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Continuous Validation - Lean Startup Machine Sydney 2013