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What does 
omnichannel 
really mean?
CONTENT PUBLISHING 2025
Fabian Stein, punkt.de
Fabian
Stein
DIGITAL CONSULTANT
punkt.de
Content is king
Bill Gates, 1996
Contnet publishing 2025 short
1 Whats Multi & Omni?
2 TYPO3
3 Problems ecosystem
4 What should we do then?
5 Why you shouldnt be scared
De揃鍖揃ni揃ti揃on
1
Multichannel
Contnet publishing 2025 short
Contnet publishing 2025 short
Contnet publishing 2025 short
Contnet publishing 2025 short
Contnet publishing 2025 short
?
2
Open Source
Systems
Contnet publishing 2025 short
Well, how complex can we
build our campaign?
And who manages it?
What content do we need
and how do we produce it?
Any communication is
better when its integrated
in a bigger picture.
WRITE THAT DOWN
Personalization
Inbound
Omnichannel
Contnet publishing 2025 short
Suite 
systems
Contnet publishing 2025 short
We believe in the strength
of variable systems with
strong connections (API)
Tracking
CMS
CRM
Marketing 
Automation
Shop
Tracking
CMS
CRM
Marketing 
Automation
Shop
Tracking CMS CRMMarketing 
Automation
Shop
(TIME & MONEY)
E鍖ort
Tracking CMS CRMMarketing 
Automation
Shop
(TIME & MONEY)
E鍖ort
3
Problems
ecosystens
Information 
mess
tracking funnels
personalized
information
Editorial 
mess
mail
automation
storage
planning
What 
should we do 
then?
4
Contnet publishing 2025 short
Contnet publishing 2025 short
Contnet publishing 2025 short
Contnet publishing 2025 short
Contnet publishing 2025 short
Implement 
editiorial 
features
TODO
Use
integrated
tools
TODO
Work
together!
TODO
Store your
content 
the right
way
TODO
Product
Services
Landingpage
Global Website
Subbrand
Talks
Papers
Reports and 
documents
Contnet publishing 2025 short
Contnet publishing 2025 short
fazit
Omnichannel 
is nothing to fear.
TAKEAWAY
Closing the gap is 
easier than you think. 
Try!
TAKEAWAY
Thank you!
@Docmak
Fabian Stein

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Contnet publishing 2025 short